search engine optimization & content marketing
Post on 09-May-2015
751 Views
Preview:
TRANSCRIPT
SEO Feb 27, 2012At Chapman University, Orange
Search Engine Optimization
& Content Marketing
- Marieke Hensel
http://twitter.com/henselhttp://twitter.com/bpsocial
Intro
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
What is Search Engine Optimization?
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
SEO Feb 27, 2012At Chapman University, Orange
Intro
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Etc.
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Intro
Market share Search Engines
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Intro
Pay Per Click vs. Organic
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Intro
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
4 ingredients for successfulsearch engine rankings:
1. Positioning2. On page optimization (code)3. Textual optimization4. Link building
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Positioning
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
SEO Keyword Success Formula1. High Number of Searches2. 100% relevancy 3. Low number of competing websites
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
On Page Optimization (code)
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
HTML Code
SEO Feb 27, 2012At Chapman University, Orange
What platform are you using?
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
SEO friendly Platforms
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Check the speed of your website
http://www.websiteoptimization.com/services/analyze/
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
W3C Validation
The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web (abbreviated WWW or W3).
http://validator.w3.org/
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Robots.txt
http://example.com/robots.txt
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
RSS feeds (blog only)
Make sure your blog has an RSS feed and that it’s accessible through the homepage.
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Create a sitemap
Google Sitemapgoogle.com/webmasters/
Or through Wordpress plugin
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Textual Optimization
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use in the Title Tag
Keyword Use as the First Word(s) of the Title Tag
1
2
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"><html><head> <title> Certified Personal Trainer - Orange County Fitness Bootcamp</title> <meta name="description” …….……….</style></head>
21
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use in the Root Domain Name3
vs
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use in H1 Headline Tag4
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use in the Internal Link Anchor Text5
<a href=“http://www.ramadamaingate.com/category/blog/” alt=“Hotel Anaheim & Disneyland Blog”>Blog</a>
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use in the External Link Anchor Text6
<a href="http://twitter.com/hensel" target="_blank” alt=“online brand results strategist”>
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use in the First Word(s) in the H1 Tag7
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use in the First 50-100 Words in HTML8
Look in the Source code. What does Google see?
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use in the Page Name URL9
http://www.website.com/folder/keyword
Keyword Use in the Page Folder URL10
http://www.website.com/keyword/page
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use in the H2-H6 Headline Tags11
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use in the Image ALT Tags12
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Keyword Use / Number of Repetitions in the HTML Text13
Use a Keyword Density tool:http://tools.seobook.com/general/keyword-density/
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Or copy to Microsoft Word, and click on >Tools >Word Count
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Keyword Use in Image Names14
Example: keyword.jpg)
Before: <img src=“1.gif” width=“990” …
Now: <img src=“hotels-anaheim-ca.gif" width="990” …
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Keyword Use in the <b> or <strong> Tags15
<strong>bolder text has more impact in real life</strong>
and it has more impact on the search engine’s index as well
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Keyword Use in the META Description Tag16
<meta name="description" content="Ramada Maingate at the Park is a Disneyland Good Neighbor Hotel. If you need accommodation near Disneyland, we're across the street within walking distance!" />
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Link building
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Manual link to your website
Automatic link to your website
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Never Ever!
Link Farms
Free for All link SubmissionTriangular Linking Schemes
Submission to 250,000 directories
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Be careful who you link to!
Firefox plugin that automatically shows Alexa ranking and Google PageRank in browser:
www.quirk.biz/searchstatusOr go to Alexa.com for Alexa ranking
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Internal links
-Make sure you can get from any page to any page easily.-Create ample links
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Author credibility is important
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Get influencers to share your blog content/articles
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Links from other sites:
- Watch out for "NOINDEX,NOFOLLOW” in source code - Watch out for robots.txt* (file on domain)- Watch out for rel="nofollow” (in source code, next to link)- Slow website – Google doesn’t wait
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
External links – Social Bookmarking
-Stumble Upon-Digg-Del.icio.us-Reddit-Pinterest!
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
External links - Other
-Two-way trade-Directories in your industries (for businesses, events, trade organizations, chamber, etc)-Press releases (never forget!)-Guest blogging on other blogs-Comments on blogs-Wikipedia (if you can!)
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Why do people want to link to your site? Article?
-Similar industry, not competing, add-on-Good information, relevant info for their market-Credibility (Board of Advisors, awards)
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Create remarkable content
Submit great articles, graphs, pictures to StumbleUponTriberr.com – create join a bloggers communityBlog more…
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Make your website Social Media Friendly
-Facebook -Twitter-LinkedIn-StumbleUpon-Pinterest
Cevhershare pluginhttp://www.wpusta.com/cevhershare/
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
Optimize for business Home Page
1. City/Geographic Location2. Phone number 3. Call to Action + Form4. Call to action/Sig under blog post and/or have banner/offer on the side
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
Any ?Marieke Hensel
www.brandingpersonality.comhttp://twitter.com/hensel
1-877-747-3263
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
top related