search engine optimization 渠成 (allen qu, ceo of ... · optimization (seo), search engine...

Search Engine Optimization渠成 (Allen Qu, CEO of Netconcepts China)May 14, 2011

About Netconcepts®

§ World leading Search Engine Marketing company§ Founded in 1995§ China office started in 2008 in Beijing with 40+ consultants§ Provide online marketing solutions including Search Engine

Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Email Marketing and Web Development etc.

§ Founder of China SEO Ranking Award§ Awarded as the fastest growing e-commerce service provider in China§ The only SEO company who provides SEO trainings for Baidu and Google

China§ Efficient Frontier’s only official partner in China

Our Major Clients

e-Commerce Media

Our Major Clients

Travel information

What can Search Engine Optimization do for you?

Search Engine is an Important Marketing Channel

Search Engine Oriented Web Site Development

Keywords Structure Content Optimization

Search Engines

PageRank

Baidu Paid Search Results

SEMPaid

Baidu Paid Search Results Cont.

SEMSEM

Google Organic Search Results

Images

Baidu Organic Search Results

BaiduPedia

Baidu News

Baidu Video

Baidu Image

Baidu BBS

Baidu Organic Search Results Cont.

Baidu Answers

Baidu Product Search

Baidu C2C

3 Stage SEO

Site Indexing

Hong Kong

2010-09-12 2010-09-15

http://hotels.ctrip.com/Domestic/ShowHotelList.aspx?

Static Pagehttp://hotels.ctrip.com/hotel/hong-kong58/

Page Duplication

http://hotels.ctrip.com/Domestic/ShowHotelInfo.aspx?hotel=72318&StartDate=2010-9-8&DepDate=2010-9-9http://big5.hotels.ctrip.com/hotel/72318.html

Page Integration

Beijing 2010-09-12 2010-09-15

http://hotel.elong.com/list_cn_0101.html

Navigation

Internal Linking

Images

User Comments

Content and Related Links

http://hotel.elong.com/detail_cn_40101176.html

http://www.360buy.com/sales/163518.html

Canon Printer Driver

§ Example: Beijing hotels page on eLong.comWas Now

http://www.elong.com/hotels/search.aspx?x=0.4773097795228064

http://www.elong.com/hotel/beijing_1.html

Page Title

Beijing Hotels: Beijing Hotel Booking and Reservation Services – eLong.com

Navigation

Headings

Content

Internal Linking

Meta Description

Keyword Strategy

New Content Opportunities

§ Example:eLong.com Travel GuideCreated over 25,000 pages for targeting travelers' needsResult: Increased website traffic and sales

External Link Building

360°SEOKeyword Ranking Opt.Content OptimizationWebsite Structure Opt.

External Link BuildingWeb Resources Opt.Blog Marketing

Data MiningPage Speed Opt.Localization

Team ImprovementsTeam IntegrationWork Process Opt.

User Experience Opt.User CommentsUser Interaction

Social Media Opt.Twitter MarketingViral Marketing

Conversion Rate Opt.Conversion Value Opt.Conversion Frequency Opt.

Main Link Building Factors

1. Anchor Text2. Quality

1. Authority2. Relevance

3. Quantity4. Followed or No Followed5. Site Traffic6. Depth of Content7. Number of Outbound links8. PageRank

External Link Building Strategy

Contact

渠成 (Allen Qu)CEO of Netconcepts

Email: allen@netconcepts.cnPhone: +86 159 0119 8155MSN: allen_qu@hotmail.com微博 : t.sina.com.cn/allenquWeb: www.netconcepts.cn

search engine optimization 渠成 (allen qu, ceo of ... · optimization (seo), search engine...

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