scrum & lean startup in enterprises

SCRUM & Lean Startup in Enterprises

Nicola Junior Vi!o - @njvi!oAgile Day 2014 - Ancona, Italy

November 15th, 2014

Monday, November 17, 14

My life in one minute

1999 - 2002 2002 - 2008 20091990 - 1998

Too young0 Co-Founders

+ No Focus+ No Experience

@Study: Computer Science Engineering

@Work: Many roles in di!erent companies

Experience

More Experience!!!

Entrepreneurship

...Entrepreneurs recognize they are going to have to follow their own internal

compass and embrace the uncertainty as part of the journey.

- Steve Blank - more on: h!p://steveblank.com/2009/06/29/agile-opportunism-entrepreneurial-dna/

Entrepreneurship

A startup is "rst of all an experiment, it is a human institution designed to

deliver a new product or service under conditions of extreme uncertainty

At its heart, a startup is a catalyst that transforms ideas into products.

(From Lessons Learned blog by Eric Ries)

What’s a startup?

Get out of the building

Your business assumptions can be wrongGo out and speak with your customers

Lean Startup

Lean startup is a rigorous process for iterating from Plan A

to a plan that works.

(by Ash Maurya)

What’s a lean startup?

The Lean Startup is essentially the Agile process (also) for business.

In other words it’s a scienti"c method to design business models and iterate

around them developing new products.

What’s REALLY?

Lean Startup OODA loop

The Lean Startup’s book

The Startup Owner’s manual

“To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure

progress, how to setup milestones, how to prioritize work.

This requires a new kind of accounting, specific to startups”

(Eric Ries - The Lean Startup)

Innovation Accounting

Concentrate on macro metrics

Everything you do should attempt to change a metric

Try to use as few tools as possible

Innovation Accounting

One Page Dashboard

More on my presentation “Lean Startup Metrics and Analytics”: http://www.slideshare.net/njvitto/lean-startup-metrics-analytics

Customer Development

SCRUM is an iterative and incremental agile so#ware development framework

for managing product development.

What’s SCRUM

The SCRUM process

How to validate ideas

Customer Discovery

Lean Canvas

Lack of ideas during grocery shopping

To-do lists

Lean Canvas

Housewives

Food-lovers

Moms with smartphones and Bimby

To-do lists

Lean Canvas

Housewives

Food-lovers

To-do lists

We think on your behalf about what to buy on the grocery store and to cook every day

Lean Canvas

Housewives

Food-lovers

To-do lists

Mobile app with fresh ideas to cook every day

We think on your behalf about what to buy on the grocery store and to cook every day

Lean Canvas

Housewives

Food-lovers

To-do lists

“Push” instead than “pull”We think on your

behalf about what to buy on the grocery store and to cook every day

Lean Canvas

Housewives

Food-lovers

To-do lists

Downloads

Daily active users

Affiliations

Lean Canvas

Housewives

Food-lovers

To-do lists

Downloads

Daily active users

Affiliations

Facebook advMobile advOffline in grocery stores

Lean Canvas

Housewives

Food-lovers

To-do lists

Downloads

Daily active users

Affiliations

Marketing (acquisition costs)

People

Technology

Lean Canvas

Housewives

Food-lovers

To-do lists

Downloads

Daily active users

Affiliations

Marketing (acquisition costs)

People

Technology

In-app purchases

Affiliations (with groceries)

Example: Customer Personas

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

Method & SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN��Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

Project Name: Team Leader Name:

GET OUT OF THE BUILDING!

© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com

Javelin Experiment Board

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Housewife with smartphone

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Mom with smartphone & Bimby

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Lack of ideas when going to the grocery

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Lack of time to cook or to buy food for the week

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Moms are too busy to think about cooking

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Women like to have someone that suggest their recipes

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

People are too lazy to think about what to buy and cook every single day

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Customer Discovery

Useful tips for effective customers interviews:http://uxceo.com/post/80877539095/quick-tips-for-

effective-customer-interviews

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

1 2 3 4 5

Moms aren't too busy to not enjoy cooking. Never.

Lean Startup &

Agile Development

The SCRUM process - again

Cust. Development + Scrum

Vision

Lean Product Development

Problem: unknown

Solution: unknown

Scalable (Lean) Startup

Remember: There is a scienti"c method

to follow Agile principles on the business side to validate ideas before starting product development

Final thoughts

Example: 1st Business Model

E-Commerce Widgets (sales

driven by merchant)

Sales driven by Blomming

4% $14,99/m

Merchant chooses the rev. share (min. 5%)

Sales driven by Promoters

50% Promoter / 50% Blomming

Blomming is FREE up to $240 of sales

Example: 1st Business Model

E-Commerce Widgets (sales

driven by merchant)

4% $14,99/m

Sales driven by Promoters

50% Promoter / 50% Blomming

Blomming is FREE up to $240 of sales

Blomming = so!ware toolSales driven by merchant

Blomming = Marketing tool

Subscription Plans with 15 days free trial:

Basic: € 19,99/m - € 199,99/yPremium: € 24,99/m - € 249,99/y

Every merchant can optionally choose to sell on our Marketplace or our A"liation network se!ing

a revenue share (min. 5%)

Example: Current Biz Model

www.blomming.com

Facebook.com/njvi#o

Twi#er.com/njvi#o

Linkedin.com/in/nicolajuniorvi#o

nicola@blomming.com

Thanks!

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