scouts style

Scouts Style

Overview

• The School of Fashion Studies at George Brown College will collaborate with Scouts Canada in revamping the formal uniform.

• Scouts Canada members will be surveyed on their perceptions of the current uniform in terms of appearance, fit, comfort, and other aspects.

• Participants will provide feedback on changes that would make the uniform more acceptable, well-fitting, comfortable and exciting to wear.

Purpose

• We will be revamping the current Scouts uniform and its related accessories to address various concerns, while maintaining the core values of Scouts Canada.

• The project team will be comprised of experienced faculty and students from both the fashion management program and fashion techniques and design program.

Data Collection

• Data will be collected using an online survey, in-person surveys, and focus group interviews.

• Our sample will consist of the Scouts Canada members at various levels (Beavers, Cubs, Scouts, etc) as well as parents and Scout Leaders.

• Data collected will be analyzed and recommendations will be made to the design, who will explore the competitive design options compared to the current processes in place.

• The recommendations will be applied through developing samples of new uniforms and a final report will be developed and submitted for implementation by Scouts Canada.

Results

Results from Survey Monkey

Concepts of the Uniform

*No filter applied

Findings

• Majority of respondents are Scouts members (96.3%)• Majority fall in the Leaders/Volunteer section (39.2%),

followed by Cubs at 19.1%.• Most of respondents wear the uniform "to meetings all

the time" at 60.3%, followed by "once a week" at 19.2%• Majority of respondents feel that the uniform support

their Scouting activities at 82.1%• Recommended changes include redesigning the whole

uniform (33.8%), no changes (30.9%) or changing the shirt (24.2%)

• The uniform shirt is worn mostly with jeans (35.7%)

Filter: (Q5) Wears Uniform All the Time

Filter: Wears Uniform All The Time

Findings• Majority of respondents are still members of Scouts Canada• The largest group of respondents fall into the Leaders/Volunteer section at 40.5%,

followed by Cubs at 21.9%, Beavers at 16.2%, and Scouts at 13.4%. Venturers, Rovers and Parents are less than %5 each.

• Most of the respondents have been active in Scouting for 6 years or more (49.5%), followed by 1-5 years (38.4%)

• Majority of respondents feel that the uniform supports Scouting activities (88.3%)• Similar to the results gathered with no filter, respondents recommend no change

(35.8%), redesigning the whole uniform (28.5%) or changing the shirt (23.4%)• Many wear the uniform shirt with jeans (33.8%)• Those who wear the uniform all the time, however, do not wear the activity uniform

(43.3%)• Gender appropriateness was rated as gender appropriate at 30.6%, followed by

mostly gender appropriate at 27.9%• Durability, Comfort, Quality and Fit were indicated as very important factors regarding

the Scout uniform.• Most of respondents are very satisfied (34.8%) or somewhat satisfied (37.8%). Very

few (2.6%) were very dissatisfied

Filter: (Q5) Never Wears Uniform

Filter: Never Wears Uniform

Findings• Most respondents were members of Scouts Canada, but a significant percentage

less, at 72.2%• The largest section fell into Leaders/Volunteers (44.2%) and parents (36.4%).

Venturers followed at 10.9%. Remaining sections were less than 5% each.• Most of the respondents have been active in Scouting for 6 years or more (48.1%),

followed by 1-5 years (38.9%)• A large majority of respondents feel that the uniform does not support Scouting

activities (71.9%)• The uniform shirt was most commonly worn with jeans (33.3%), followed by other

(31.3%)• Majority of respondents also do not own the activity t-shirt (69.7%) nor use an activity

uniform t-shirt/vest/hoodie created by their Group (79.3%)• Majority of respondents do not wear an activity uniform (67.5%)• Most respondents answered that the uniform was neither gender appropriate nor

gender inappropriate (35.5%), followed by mostly gender appropriate (24.3%)• Durability, Comfort, Quality, Fit, and Appearance were factors that were very

important regarding the uniform• 23.5% respondents were somewhat satisfied with the current uniform, followed by

neutral at 21.6%. Somewhat dissatisfied and very dissatisfied were both quite high, at 18.6% each.

Filter: Wears Uniform Once a Week

Findings• Majority of respondents are members of Scouts (97.3%)• A large percentage fall into the Cubs section (27.4%), followed by Leaders/Volunteers

(24.9%), Beavers (21.9%) and Scouts (15.1%). The remaining sections were at less than 5% each.

• Most of the respondents have been active in Scouting for 1-5 years (46.3%), followed by 6 years or more (35.5%)

• Majority of respondents feel that wearing the uniform supports Scouting activities (80.5%)

• Respondents recommended changes to the whole uniform (32.3%), just the shirt (28.8%) or no changes (26.1%)

• Jeans were most commonly worn with the uniform (43.7%)• Most respondents do not own the activity uniform t-shirt (55.8%)• Majority of respondents also do not own an activity t-shirt/vest/hoodie created by their

Group (81.1%)• Most respondents do not wear an activity uniform, at 41.9%• Most felt that the uniform was neither gender appropriate nor gender inappropriate

(32.3%), followed by gender appropriate (27.6%)• Comfort, Durability, Quality, Fit and Workmanship are very important factors regarding

the uniform• Majority of respondents are somewhat satisfied (41.0%) and very satisfied (22.9%) with

the current uniform

Filter: (Q6) Wearing uniform does NOT support Scouting activities

Filter: Wearing uniform does NOT support Scouting activities

Findings• Majority of respondents are members of Scouts (94.8%)• The highest section of respondents fall into Leaders/Volunteers (37.8%),

followed by Cubs (17.8%), Scouts (15.4%), Venturers (11.1%) and Beavers (9.2%)

• Most respondents have been active in Scouting for 6 years or more (48.3%), followed by 1-5 years (41.5%)

• Most respondents wear the uniform to meetings all the time (39.8%), once a week (21.0%), and to ceremonies only (17.3%). The remaining categories were at less than 10% each.

• Respondents recommended changes to the whole uniform (51.1%) or changing the shirt (30.6%)

• Jeans is most commonly worn with the uniform shirt (38.2%)• Respondents were neutral about the gender appropriateness (37.8% neither

gender appropriate nor gender inappropriate)• Comfort, Fit, Durability, Quality and Looks good were very important factors

regarding the uniform• Most respondents were somewhat dissatisfied (32.5%), followed by

neutrality (26.1%), and somewhat satisfied (22.8%)

Results

Features and Perceptions on the Uniform

#15. Please indicate your opinion about the Scout uniform by checking one box in the row below

PracticalMostly

Practical

Neither Practical

nor Impractical

Mostly Practical

Impractical

Response Count

25.7% 38.2% 19.6% 13.7% 2.8% Out of 100%

1,192 1,771 908 635 128 Out of 4,634 people

answered

535 people skipped the

Question

NecessaryMostly

Necessary

Neither Necessary

nor Unnecessa

Mostly Unnecessa

Un-necessar

Response Count

54.6% 33.4% 8.1% 3.2% 0.8% Out of 100%

2,529 1,546 374 150 35 Out of 4,634 people

answered

Question

FunctionalMostly

Functional

Neither Functional

nor not functional

MostlyFunctional

NotFunction

Response Count

24.7% 41.3% 17.3% 14.0% 2.8% Out of 100%

1,145 1,912 801 647 129 Out of 4,634 people

answered

Question

HelpfulMostlyHelpful

Neither Helpful

Nor Unhelpful

MostlyUnhelpful Unhelpful

Response Count

27.5% 29.3% 35.2% 6.3% 1.8% Out of 100%

1,273 1,358 1,631 290 82 Out of 4,634 people

answered

Question

EfficientMostly

Efficient

NeitherEfficient

Nor Inefficient

MostlyInefficient

Inefficient

Response Count

20.5% 30.6% 34.8% 11.8% 2.2% Out of 100%

952 1,419 1,613 547 103 Out of 4,634 people

answered

Question

EffectiveMostly

Effective

NeitherEffective

NorIneffective

MostlyIneffective

Ineffective

Response Count

38.4% 38.4% 17.6% 4.4% 1.2% Out of 100%

1,779 1,780 815 203 57 Out of 4,634 people

answered

Question

ExcitingMostly

Exciting

NeitherExciting

NorDull

MostlyDull Dull

Response Count

14.0% 19.6% 38.9% 18.9% 8.6% Out of 100%

648 906 1,804 877 399 Out of 4,634 people

answered

Question

Pride Invoking

MostlyPride

Invoking

NeitherPride

InvokingNor Not

Pride Invoking

MostlyNot Pride Invoking

Not Pride Invoking

Response Count

52.5% 32.7% 9.1% 3.5% 2.2% Out of 100%

2,435 1,515 423 161 100 Out of 4,634 people

answered

Question

StylishMostlyStylish

NeitherStylishNor NotStylish

MostlyNot Stylish

Not Stylish

Response Count

11.6% 19.3% 33.0% 21.2% 15.0% Out of 100%

536 893 1,528 982 695 Out of 4,634 people

answered

Question

What You Want in Your Scout Uniform

Please indicate the level of importance for the following statements regarding the Scout Uniform, using the following scale where (A) is very important and

(E) is unimportant to you.

Answer Options A B C D ERespon

se Count

Fashionable 747 1542 1298 457 455 4499

Attractive Colors 997 1820 1042 330 311 4500

Fits Well 3038 1261 153 32 28 4512

Made in Canada 2685 928 525 136 234 4508

Looks Good 2697 1434 284 30 50 4495

Quality 3348 996 123 17 25 4509

Workmanship 3012 1188 226 34 35 4495

Durability 3566 800 102 14 29 4511

Comfort 3548 830 90 20 23 4511

Price 2457 1307 548 124 68 4504

Wrinkle Resistant 2480 1319 464 103 120 4486

Environmentally Friendly 1859 1392 817 231 194 4493

Ease of Care 2884 1244 264 40 48 4480

Totals 33318 16061 5936 1568 1620

answered question 4524

skipped question 654

Please indicate the level of importance for the following statements regarding the Scout Uniform, using the following scale where (A) is very important and

(E) is unimportant to you.

Answer Options A B C D ERespon

se Count

Fashionable 16.6% 34.3% 28.8% 10.1% 10.1% 4499

Attractive Colors 22.1% 40.5% 23.1% 7.3% 6.9% 4500

Fits Well 67.3% 28.0% 3.4% 0.7% 0.6% 4512

Made in Canada 59.6% 20.6% 11.6% 3.0% 5.2% 4508

Looks Good 60.0% 31.9% 6.3% 0.7% 1.1% 4495

Quality 74.3% 22.1% 2.7% 0.4% 0.6% 4509

Workmanship 67.0% 26.4% 5.0% 0.8% 0.8% 4495

Durability 79.1% 17.7% 2.3% 0.3% 0.6% 4511

Comfort 78.7% 18.4% 2.0% 0.4% 0.5% 4511

Price 54.6% 29.0% 12.2% 2.7% 1.5% 4504

Wrinkle Resistant 55.3% 29.4% 10.4% 2.3% 2.7% 4486

Environmentally Friendly 41.3% 31.0% 18.2% 5.1% 4.3% 4493

Ease of Care 64.4% 27.8% 0.9% 0.9% 1.1% 4480

answered question 4524

#32.Comments or Suggestions

Answer OptionsResponse

answered question1939

Total Surveys Completed 5228

Pride Please indicate your opinion about the Scout uniform by checking one box in each

row belowFilter : Leaders

PrideFilter: Leaders

Scout Style

Please indicate your opinion about the Scout uniform by checking one box in each row below:

Answer Options Pride InvokingMostly Pride

Invoking

Neither Pride Invoking nor

Not Pride Invoking

Mostly Not Pride Invoking

Not Pride Invoking

Response Count

Pride 1006 587 173 56 33 1855answered question 1855

Pride Please indicate your opinion about the Scout uniform by checking one

box in each row belowFilter: Beavers

Scout Style

Invoking

Not Pride Invoking

Response Count

box in each row belowFilter: Cubs

Scout Style

Invoking

Not Pride Invoking

Response Count

skipped question 86

Pride Please indicate your opinion about the Scout uniform by checking one box in

each row belowFilter: Scouts

box in each row belowFilter: Scouts

Scout Style

Invoking

Not Pride Invoking

Response Count

skipped question 85

box in each row belowFilter: Venturers

Scout Style

Invoking

Not Pride Invoking

Response Count

skipped question 27

box in each row belowFilter: Rovers

Scout Style

Invoking

Not Pride Invoking

Response Count

skipped question 18

Results

Fit, Comfort, Movement and Care

Findings• From the question results for “Fit”, it can be assumed that majority of the Scouts find the

unifrom well fitting. However, the next choice that has the most results is “Mostly Poorly Fitting”. Also, a large amount find it “Well Fitting”.

• From what I remember from talking to the members at the retreat, a lot of them were complaining about length of the uniform. Mainly women expressed that the length for the women’s shirt was not long enough, and during activities the shirt itself came out of the pants/jeans. A few of them mentioned that they would purchase men’s Scout shirts instead, since they had more length to them.

• The results show that mostly all of them find the uniform has allowable movement to most extents. Also, it can be observed that hardly any of the members find the uniform restrictive since the majority of them have answered “Allows movement”, and “Mostly Allows Movement”.

• Caring for the uniforms seems pretty straight forward. With 77% of the responses finding it easy to clean, we can assume that the fabric after washing is as durable in functionality and appearance as it was before washing was needed.

Filter: Fit – Well Fitting

Findings• Majority of respondents are members of Scouts Canada (97.2%)• Majority of respondents are Leaders/Volunteers at 34.2%, followed by Cubs

at 22.2% and Scouts at 19.6%. Small percentage of Beavers (9.9%), Venturers (6.3%) and Rovers (5.3%)

• Majority have been active for 6 years or more at 59.1%, followed by 1-5 years at 32.8%

• Majority of respondents wear the uniform to meetings all the time at 68.8%, followed by once a week at 15.0%

• With the filter applied at 100% responses for well fitting, majority found the uniform comfortable at 72.0%, followed by mostly comfortable at 22.1%. Very small percentage found it uncomfortable (0.8%) and mostly uncomfortable (1.4%)

• Majority found the uniform allows movement at 73.5%. Very few found it restricts movement at 0.4%.

• Majority found it easy to clean at 77.3%• Very important factors include Fits Well, Quality, Workmanship, Durability,

and Comfort. This agrees with the previous data on Fit. • Majority are satisfied with the uniform at 73.3%. Very few are very dissatisfied

at 0.8%.

Filter: Fit – Mostly Well Fitting

Findings• Majority of respondents are Scouts members (97.5%) Leaders/Volunteers

make up the largest section at 41.1%, followed by Cubs at 19.9%, Scouts at 13.0%, and Beavers at 12.9%. Ventureres, Rovers and Parents make up the remaining.

• Most respondents have been active in Scouting for 6 years or more (52.0%), or 1-5 years (37.3%)

• The uniform is mostly worn to meetings all the time (64.8%)• Majority of respondents felt the uniform is mostly comfortable (56.9%),

followed by comfortable (20.3%). Very few felt the uniform is uncomfortable (1.0%) or mostly uncomfortable (7.6%)

• Respondents feel that the uniform mostly allows for movement (49.3%) and allows for movement (32.3%). Very few feel that it restricts movement (0.5%)

• Majority of respondents say the uniform is easy to clean (45.6%) or mostly easy to clean (39.6%)

• Durability, Comfort, Quality, Workmanship, Fit, and Made in Canada are factors indicated as very important regarding the uniform.

• Most respondents are somewhat satisfied (46.7%) and very satisfied (38.6%) with the uniform

Filter: Poorly Fitting

Findings• Majority of respondents are members of Scouts (97.1%), and 44.7%

are Leaders/Volunteers, followed by Beavers at 16.7%, Cubs at 13.3%, Scouts at 11.5%, Venturers at 7.5% and Rovers at 4.0%. Parents make up the remaining.

• Most respondents have been active in Scouting for 1-5 years (45.7%) or 6 years or more (43.4%)

• Most members wear the uniform to meetings all the time (48.3%)• The uniform is found to be uncomfortable (49.6%) and mostly

uncomfortable (30.1%)• Movement is mostly restricted (30.4%) and restricted (28.1%)• Majority of respondents found the uniform mostly easy to clean

(33.0%) and easy to clean (25.5%)• Fit, Comfort, Quality, Durability, Workmanship and Looks Good

were factors that were very important to the uniform• Most respondents are somewhat dissatisfied with the uniform

(43.2%) or very dissatisfied (24.1%)

Filter: Comfort – Mostly Comfortable

Filter: Mostly Comfortable

Findings• Leaders/Volunteers make up the largest section of respondents at

41.5%, followed by Cubs at 19.5%, Beavers at 14.3% and Scouts at 12.2%. The remaining sections were 6% or less each

• Majority of respondents have been active in Scouting for 6 years or more (52.2%) or 1-5 years (36.5%)

• The uniform is mostly worn to meetings all the time (65.3%)• The uniform is mostly well fitting (61.6%) • The uniform mostly allows for movement (59.0%)• The uniform is easy to clean (43.9%) and mostly easy to clean

(42.2%)• Factors that were very important to the uniform are Durability,

Comfort, Quality, and Workmanship• Respondents were mostly somewhat satisfied (52.8%) and very

satisfied (34.0%)

Filter: Uncomfortable

Findings• Those who responded that the uniform is uncomfortable, majority of

the respondents are Leaders/Volunteers (38.4%), followed by Cubs (17.6%), Beavers (15.0%) and Scouts (14.7%)

• Most members have been active in Scouting for 1-5 years (50.7%), followed by 6 years or more (41.4%)

• 49.3% of respondents wear the uniform to meetings all the time• The uniform is found to be poorly fitting (56.2%) or mostly poorly

fitting (27.6%)• The uniform mostly restricts movement (39.9%) or restricts

movement (38.3%)• The uniform is mostly easy to clean (27.9%) or easy to clean

(22.1%)• The factors regarding the uniform indicated as very important are

Comfort, Fit, Looks Good, Quality and Durability• Most respondents are somewhat dissatisfied (42.6%) or very

dissatisfied (32.0%)

Filter: Movement – Restricts Movement

Filter: Restricts Movement

Findings• Leaders/Volunteers is the section with the highest respondents

(30.5%), followed by Beavers and Cubs both at 18.9% and Scouts at 16.5%

• Members have been active in Scouting for 1-5 years (47.5%) or 6 years or more (42.0%)

• Respondents answered to wearing the uniform to meetings all the time (49.7%)

• The uniform is found to be poorly fitting (59.8%)• The uniform is found to be uncomfortable (72.0%)• The uniform is found to be mostly easy to clean (23.8%) or neither

easy nor difficult to clean (22.6%)• Factors indicated as very important regarding the uniform are

Comfort, Fit, Quality, and Durability• Most respondents are somewhat dissatisfied (43.2%) and very

dissatisfied (38.3%)

Results

Sash, Badge and Colour

• Results indicate most youth wear their sash.

12. If you are a Cub, Scout, or Venturer, do you use your sash?

0 200 400 600 800 1000 1200 1400

Response CountNo

13. When you earn or are given a badge you:

Response Count

Sew it onto your sash or shirt

Glue it onto your sash or shirt

Put it in your pocket and forgetabout it

Affix it onto your campfireblanket

• Results show youth sew badges onto sash or shirt as required

13) Breakdown from beavers to leaders of who sew badges

• Rovers – 54.1% (93/172)• Venturers – 52.4% (154/294)• Scouts – 71% (430/606) • Cubs – 71.9% (642/893)• Beavers – 39.3% (253/643)

– Also to note, 35.1% (226/643) put badges on campfire blanket, this is because most badges beavers get are for the campfire blanket

• Leaders – 43.% (601/1396)

• Keep badges the same.

If you could replace the badge with another form of recognition, which of these options do you like best?

Keep it the same

Certificate

Medal or medallion

Belt clips

Campfire or vestbadge/medallion

• Colour is very important to Scouts Canada members.

Indicate Level of Importance - Attractive Colours

A - very important

E - unimportant

• If a new colour were chosen: Blue and Green were the most popular.

If you could choose any colour for the new scout uniform, what would it be?

Response Count

Same Colour

Blue/Navy

Tan/Beige

Black/Grey

Other (Orange, Pink, Purple,White, etc)

If you could choose any colour for the new scout uniform, what would it be?

Scantron Count

Same Colour

Blue/Navy

Tan/Beige

Black/Grey

Other (Orange, Pink,Purple, White, etc)

Findings

• Badge/Sash– Most youth use their sash by wearing it to meetings

and sewing their badges on it. – Many Scouts Canada participants feel there is not

another way to replace the badge system. Leave as is.

• Colour– Colour is very important to Scouting participants,

identifies Scouts Canada vs. other Scouting countries– Green or Blue/Navy were the most popular

suggestions for a new uniform colour

scouts style

uniform shirt

current uniform

formal uniform

uniform support

activity uniform

current scouts uniform

scouts members

scouts canada members

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