sca digital november 2014 ratings-

NOVEMBER 2014

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SCA DIGITAL – NOVEMBER DIGITAL RATINGS Slide 3 Commercial Radio Unique Audience (UA) - November Slide 4 Commercial Radio Unique Audience (UA) by Brand - November Slide 5 SCA Network November Digital Traffic Slide 6 Today Network November Digital Traffic Slide 7 Triple M Network November Digital Traffic ALL DEVICES Slide 9 Australian Publishers (All Devices) Slide 10 Multi-Category Entmt Brands (All Devices) Slide 11 Top Radio Brands (All devices) Slide 12 Sydney & NSW Radio Online Daily Browsing Slide 13 Melbourne & VIC Radio Online Daily Browsing Slide 14 Brisbane & QLD Radio Online Daily Browsing Slide 15 Perth & WA Radio Online Daily Browsing

Slide 16 Adelaide & SA Radio Online Daily Browsing Slide 17 ACT, TAS, & NT Radio Online Daily Browsing MOBILE Slide 19 Mobile Publishers Slide 20 Multi-Category Entmt Mobile Brands Slide 21 Mobile Radio Brands in Australia Slide 22 Mobile Optimised Publishers in Australia Slide 23 Mobile Share of Daily SCA Radio Browsing DEMOGRAPHICS Slide 25 SCA Demographics Slide 26 Today Network Demographics Slide 27 Triple M Network Demographics

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – November 2013 – November 2014 – SCA Network National

SCA Network traffic increased 123% year on year in Australian Average Daily Unique Browsers 296,161 – Highest Ever ! Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.

SCA NETWORK NOVEMBER DIGITAL TRAFFIC

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – November 2013 - November 2014 – Today Network National

Today Network traffic increased 153% year on year in Australian Average Daily Unique Browsers to 208,988 – Highest Ever ! Driven by Shows, Social, Celebrity and Mobile Browsers.

TODAY NETWORK NOVEMBER DIGITAL TRAFFIC

Triple M Network traffic increased by 78% year on year in Australian Average Daily Unique Browsers to 80,238. Driven by AFL, NRL, Social and Mobile Browsers.

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – November 2013 - November 2014 Triple M Network: Four Triple Ms, Triple M Modern Rock Digital & Triple M Classic Rock Digital

TRIPLE M NETWORK NOVEMBER DIGITAL TRAFFIC

ALL DEVICES

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MOBILE

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DEMOGRAPHICS

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GLOSSARY OF DIGITAL TERMS

KEY REPORTING METRICS Average Daily Unique Browsers (ADUB): Key unique browser ranking metric that reports the average of the daily browsers form all devices and locations that visited a site within the selected reporting period. Unique Audience (UA): The total number of unique people (de-duplicated) that visited a site at least once during the specified reporting period. This metric has been estiamted and hybridised using tagged census data to capture access from locations and devices.

DEVICES TYPES Device reporting splits out domestic traffic by Mobile, Tablet, Computer and Others for key metrics. All Devices: all connected devices types Computer: connected device requiring a physical keyboard, mouse and display Mobile: any connected device larger the size of an average hand or similar (excluding tablets). Tablet: any connected device larger than an average hand GEO TARGETING In geo-targeted reports, reported data is filtered by state/territory.

Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced from Nielsen Online Ratings - Market Intelligence & Hybrid. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to clive.dickens@sca.com.au

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