sca digital ratings - july 2015
TRANSCRIPT
JULY 2015
statistics sourced from:
MONTHLY RATINGS digital.scaengage.com.au
SCA DIGITAL – JULY DIGITAL RATINGS
INTRO Slide 3 Commercial Radio Groups Unique Audience Slide 4 SCA Network May Digital Traffic Slide 5 Today’s Hit Network May Digital Traffic Slide 6 Triple M Network May Digital Traffic ALL DEVICES Slide 8 Australian Publishers (All Devices) Slide 9 Multi-Category Entmt Brands (All Devices) Slide 10 Top Radio Brands (All devices)
MOBILE Slide 12 Mobile Publishers Slide 13 Multi-Category Entmt Mobile Brands Slide 14 Mobile Radio Brands in Australia Slide 15 Mobile Share of Daily SCA Radio Browsing DEMOGRAPHICS Slide 17 SCA Audience Profile Slide 18 Today’s Hit network Audience Profile Slide 19 Triple M Network Audience Profile
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – July 2014 – July 2015 – SCA Network National
Traffic increased 56% year on year in Australian Average Daily Unique Browsers to 321,951 Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.
SCA NETWORK JULY DIGITAL TRAFFIC
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – July 2014 - July 2015 – Today’s Hit Network National
Traffic increased 44% year on year
in Australian Average Daily Unique
Browsers to 195,057
Driven by Shows, Social, Celebrity and Mobile Browsers.
TODAY’S HIT NETWORK
JULY DIGITAL TRAFFIC
Traffic increased by 68% year on year in Australian Average Daily Unique Browsers to 120,568. Driven by AFL, NRL, Social and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – July 2014 - July 2015 Triple M Network: Four Triple Ms, Triple M Modern Rock Digital & Triple M Classic Rock Digital
TRIPLE M NETWORK JULY DIGITAL TRAFFIC
ALL DEVICES
statistics sourced from:
MONTHLY RATINGS digital.scaengage.com.au
MOBILE
statistics sourced from:
statistics sourced from:
MONTHLY RATINGS digital.scaengage.com.au
MOBILE
DEMOGRAPHICS
statistics sourced from:
MONTHLY RATINGS digital.scaengage.com.au
GLOSSARY OF DIGITAL TERMS
KEY REPORTING METRICS Average Daily Unique Browsers (ADUB): Key unique browser ranking metric that reports the average of the daily browsers from all devices and locations that visited a site within the selected reporting period. Unique Audience (UA): The total number of unique people (de-duplicated) that visited a site at least once during the specified reporting period. This metric has been estimated and hybridised using tagged census data to capture access from locations and devices.
DEVICES TYPES Device reporting splits out domestic traffic by Mobile, Tablet, Computer and Others for key metrics. All Devices: all connected devices types Computer: connected device requiring a physical keyboard, mouse and display Mobile: any connected device larger the size of an average hand or similar (excluding tablets). Tablet: any connected device larger than an average hand
Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced from Nielsen Online Ratings - Market Intelligence & Hybrid. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to [email protected]
statistics sourced from: