sap analytics forum - ciber

Ciber ProfitBoost – Sales Turning Big Data into predictable & actionable insights

Identify, explore and realize incremental

potential profit in sales

Roel van Bommel Sven van Leuken

Cib

er P

rofi

tBo

ost

2/28/2013 | 2 | ©2012 Ciber, Inc.

Intro

2/28/2013 | 3 | ©2012 Ciber, Inc.

Agenda

• Corporate sales and pricing strategy

• From “sense & respond” to “predict & act”

• ProfitBoost – How does it work

• Benefits – Unleash potential profit

• Outlook

• One more thing...

• Any Questions?

2/28/2013 | 4 | ©2012 Ciber, Inc.

Corporate sales and pricing strategy Ef

fect

of

1%

imp

rove

me

nt

on

:

Percent improvement on EBITDA

Price Analysis: Most

Powerful Profit Driver!

2/28/2013 | 5 | ©2012 Ciber, Inc.

Agenda

• Corporate sales and pricing strategy

• From “sense & respond” to “predict & act”

• ProfitBoost – How does it work

• Benefits – Unleash potential profit

• Outlook

• One more thing...

• Any Questions?

2/28/2013 | 6 | ©2012 Ciber, Inc.

From “sense & respond” to “predict & act”

2/28/2013 | 7 | ©2012 Ciber, Inc.

Agenda

• Corporate sales and pricing strategy

• From “sense & respond” to “predict & act”

• ProfitBoost – How does it work

• Benefits – Unleash potential profit

• Outlook

• One more thing...

• Any Questions?

2/28/2013 | 8 | ©2012 Ciber, Inc.

K-means

ABC Classification

Regression

MARA

KNA1

VBAK

VBAP

MAKT

ProfitBoost – How does it work (Analytical Engine)

2/28/2013 | 9 | ©2012 Ciber, Inc.

ProfitBoost – How does it work (Actbook)

SAP PA

SAP BO Explorer

Tableau

2/28/2013 | 10 | ©2012 Ciber, Inc.

Web interface BusinessObjects

Data Services

SLT ECC tables

ProfitBoost – How does it work (Architecture)

ProfitBoost

SAP HANA model (SQL + PAL)

ProfitBoost-Sales Sales & ACTBook views

Front-end (mobile) platform X SAP HANA view consumption compliant

Extract

Model

Deploy

Consume

2/28/2013 | 11 | ©2012 Ciber, Inc.

ProfitBoost – How does it work (Identify to realize potential profit)

High level

overview

Detail overview

2/28/2013 | 12 | ©2012 Ciber, Inc.

Rap

id

De

plo

ymen

t

Solu

tio

n

SLT ECC tables

Web interface Business Objects

Data Services

ProfitBoost – How does it work (RDS solution)

ProfitBoost

SAP HANA model (SQL + PAL)

ProfitBoost-Sales Sales & ACTBook views

Front-end (mobile) platform X SAP HANA view consumption compliant

2/28/2013 | 13 | ©2012 Ciber, Inc.

ProfitBoost – How does it work (On Demand solution)

ProfitBoost

SAP HANA model (SQL + PAL)

ProfitBoost-Sales Sales & ACTBook views

Web Interface Front-end platform X

SLT ECC tables

Web interface Business Objects

Data Services

On

De

man

d H

ost

ed

by

Cib

er

2/28/2013 | 14 | ©2012 Ciber, Inc.

Agenda

• Corporate sales and pricing strategy

• From “sense & respond” to “predict & act”

• ProfitBoost – How does it work

• Benefits – Unleash potential profit

• Outlook

• One more thing...

• Any Questions?

2/28/2013 | 15 | ©2012 Ciber, Inc.

• Customer related profit potentials

– Identifying potential price corrections for existing

customer and product segments

• Organization & Process related profit potentials

– Improving sales effectiveness (Transparency of sales)

• Time related profit potentials

– Highlight areas for margin optimization through price

differentiation

Benefits (Unleash potential profit)

2/28/2013 | 16 | ©2012 Ciber, Inc.

Additional profit for Linde Gas +1,88 % with respect to revenue

Additional profit for DSM Food Specialities +2,15% with respect to revenue

Additional profit for Sabic (Europe) +0,80 % with respect to revenue

Benefits (Fact based)

2/28/2013 | 17 | ©2012 Ciber, Inc.

Agenda

• Corporate sales and pricing strategy

• From “sense & respond” to “predict & act”

• ProfitBoost – How does it work

• Benefits – Unleash potential profit

• Outlook

• One more thing...

• Any Questions?

2/28/2013 | 18 | ©2012 Ciber, Inc.

Outlook (RDS perspective)

Rap

id

De

plo

ymen

t

Solu

tio

n

SLT ECC tables

Web interface BusinessObjects

Data Services

ProfitBoost

SAP HANA model (SQL + PAL)

ProfitBoost-Sales Sales & ACTBook views

Front-end (mobile) platform X SAP HANA view consumption compliant

More Business Suites

2/28/2013 | 19 | ©2012 Ciber, Inc.

Outlook (Analytical engine perspective)

SLT ECC tables

Web interface BusinessObjects

Data Services

ProfitBoost

SAP HANA model (SQL + PAL)

ProfitBoost-Sales Sales & ACTBook views

Front-end (mobile) platform X SAP HANA view consumption compliant

More views for

front-end tools

More Complex (PAL)

Algorithms for more

precise calculations

More extractions of

SAP tables to create

more complex models

and more ProfitBoost

scenario’s

2/28/2013 | 20 | ©2012 Ciber, Inc.

Agenda

• Corporate sales and pricing strategy

• From “sense & respond” to “predict & act”

• ProfitBoost – How does it work

• Benefits – Unleash potential profit

• Outlook

• One more thing...

• Any Questions?

2/28/2013 | 21 | ©2012 Ciber, Inc.

One more thing….

Frank Claus, Global Director Information Management SABIC

2/28/2013 | 22 | ©2012 Ciber, Inc.

Agenda

• Corporate sales and pricing strategy

• From “sense & respond” to “predict & act”

• ProfitBoost – How does it work

• Benefits – Unleash potential profit

• Outlook

• One more thing...

• Any Questions?

2/28/2013 | 23 | ©2012 Ciber, Inc.