sap analytics forum - ciber
TRANSCRIPT
Ciber ProfitBoost – Sales Turning Big Data into predictable & actionable insights
Identify, explore and realize incremental
potential profit in sales
Roel van Bommel Sven van Leuken
Cib
er P
rofi
tBo
ost
2/28/2013 | 3 | ©2012 Ciber, Inc.
Agenda
• Corporate sales and pricing strategy
• From “sense & respond” to “predict & act”
• ProfitBoost – How does it work
• Benefits – Unleash potential profit
• Outlook
• One more thing...
• Any Questions?
2/28/2013 | 4 | ©2012 Ciber, Inc.
Corporate sales and pricing strategy Ef
fect
of
1%
imp
rove
me
nt
on
:
Percent improvement on EBITDA
Price Analysis: Most
Powerful Profit Driver!
2/28/2013 | 5 | ©2012 Ciber, Inc.
Agenda
• Corporate sales and pricing strategy
• From “sense & respond” to “predict & act”
• ProfitBoost – How does it work
• Benefits – Unleash potential profit
• Outlook
• One more thing...
• Any Questions?
2/28/2013 | 6 | ©2012 Ciber, Inc.
From “sense & respond” to “predict & act”
2/28/2013 | 7 | ©2012 Ciber, Inc.
Agenda
• Corporate sales and pricing strategy
• From “sense & respond” to “predict & act”
• ProfitBoost – How does it work
• Benefits – Unleash potential profit
• Outlook
• One more thing...
• Any Questions?
2/28/2013 | 8 | ©2012 Ciber, Inc.
K-means
ABC Classification
Regression
MARA
KNA1
VBAK
VBAP
MAKT
ProfitBoost – How does it work (Analytical Engine)
2/28/2013 | 9 | ©2012 Ciber, Inc.
ProfitBoost – How does it work (Actbook)
SAP PA
SAP BO Explorer
Tableau
2/28/2013 | 10 | ©2012 Ciber, Inc.
Web interface BusinessObjects
Data Services
SLT ECC tables
ProfitBoost – How does it work (Architecture)
ProfitBoost
SAP HANA model (SQL + PAL)
ProfitBoost-Sales Sales & ACTBook views
Front-end (mobile) platform X SAP HANA view consumption compliant
Extract
Model
Deploy
Consume
2/28/2013 | 11 | ©2012 Ciber, Inc.
ProfitBoost – How does it work (Identify to realize potential profit)
High level
overview
Detail overview
2/28/2013 | 12 | ©2012 Ciber, Inc.
Rap
id
De
plo
ymen
t
Solu
tio
n
SLT ECC tables
Web interface Business Objects
Data Services
ProfitBoost – How does it work (RDS solution)
ProfitBoost
SAP HANA model (SQL + PAL)
ProfitBoost-Sales Sales & ACTBook views
Front-end (mobile) platform X SAP HANA view consumption compliant
2/28/2013 | 13 | ©2012 Ciber, Inc.
ProfitBoost – How does it work (On Demand solution)
ProfitBoost
SAP HANA model (SQL + PAL)
ProfitBoost-Sales Sales & ACTBook views
Web Interface Front-end platform X
SLT ECC tables
Web interface Business Objects
Data Services
On
De
man
d H
ost
ed
by
Cib
er
2/28/2013 | 14 | ©2012 Ciber, Inc.
Agenda
• Corporate sales and pricing strategy
• From “sense & respond” to “predict & act”
• ProfitBoost – How does it work
• Benefits – Unleash potential profit
• Outlook
• One more thing...
• Any Questions?
2/28/2013 | 15 | ©2012 Ciber, Inc.
• Customer related profit potentials
– Identifying potential price corrections for existing
customer and product segments
• Organization & Process related profit potentials
– Improving sales effectiveness (Transparency of sales)
• Time related profit potentials
– Highlight areas for margin optimization through price
differentiation
Benefits (Unleash potential profit)
2/28/2013 | 16 | ©2012 Ciber, Inc.
Additional profit for Linde Gas +1,88 % with respect to revenue
Additional profit for DSM Food Specialities +2,15% with respect to revenue
Additional profit for Sabic (Europe) +0,80 % with respect to revenue
Benefits (Fact based)
2/28/2013 | 17 | ©2012 Ciber, Inc.
Agenda
• Corporate sales and pricing strategy
• From “sense & respond” to “predict & act”
• ProfitBoost – How does it work
• Benefits – Unleash potential profit
• Outlook
• One more thing...
• Any Questions?
2/28/2013 | 18 | ©2012 Ciber, Inc.
Outlook (RDS perspective)
Rap
id
De
plo
ymen
t
Solu
tio
n
SLT ECC tables
Web interface BusinessObjects
Data Services
ProfitBoost
SAP HANA model (SQL + PAL)
ProfitBoost-Sales Sales & ACTBook views
Front-end (mobile) platform X SAP HANA view consumption compliant
More Business Suites
2/28/2013 | 19 | ©2012 Ciber, Inc.
Outlook (Analytical engine perspective)
SLT ECC tables
Web interface BusinessObjects
Data Services
ProfitBoost
SAP HANA model (SQL + PAL)
ProfitBoost-Sales Sales & ACTBook views
Front-end (mobile) platform X SAP HANA view consumption compliant
More views for
front-end tools
More Complex (PAL)
Algorithms for more
precise calculations
More extractions of
SAP tables to create
more complex models
and more ProfitBoost
scenario’s
2/28/2013 | 20 | ©2012 Ciber, Inc.
Agenda
• Corporate sales and pricing strategy
• From “sense & respond” to “predict & act”
• ProfitBoost – How does it work
• Benefits – Unleash potential profit
• Outlook
• One more thing...
• Any Questions?
2/28/2013 | 21 | ©2012 Ciber, Inc.
One more thing….
Frank Claus, Global Director Information Management SABIC
2/28/2013 | 22 | ©2012 Ciber, Inc.
Agenda
• Corporate sales and pricing strategy
• From “sense & respond” to “predict & act”
• ProfitBoost – How does it work
• Benefits – Unleash potential profit
• Outlook
• One more thing...
• Any Questions?
2/28/2013 | 23 | ©2012 Ciber, Inc.