sam4mobile mobile ad tracking and ad serving platform

The mobile ad market is growing fast

Mobile Phone sales have skyrocketed in the past decade.

There are currently more than 6 billion mobile subscribers (87% of the world population)

There are now more than 1.2 billion mobile web users worldwide

Mobile devices account for 8.5% of Global web site hits

An expected quarter of the US population to use a tablet in 2014

It’s a good time for agencies to address the market issue

for mobile ad investments

• Advertisers are now expecting Transparency, Leadership, and ROI

• The investments are growing Leading to more data, time and effort

The amount of work and level of expectation is reaching a threshold

Anticipating rather than waiting then being overwhelmed is crucial

It’s time for the agencies to gain full control of the management and the output figures of their own mobile campaigns

It’s a good time for agencies to address the market issue

for mobile ad investments

A Comprehensive, Effective and Easy-to-use

Mobile Ad Campaigns Management Solution for the Agencies

And bringing Transparency for the Advertisers

From a looming issueto

A profitable opportunity

Aimed at supporting the whole ad mobile investment flowFrom a demand side interests

Linking all stake holders to the same media agency backbone

• Planning, buying, tracking, optimizing

• Linked to creative agencies to integrate the executions/creatives

• Providing advertisers with relevant dashboards

• Nourishing a powerful database to build a unique knowledge on mobile marketing

provides device fingerprints algorithms and worldwide tracking

platform to address unsolved mobile advertising issues such as :

• Manage unique session without cookies, Udid, mac.address or IDFA

• Track app download origin from ad campaigns

• Avoid click-fraud

• Measure device to device connections and usages

Statistically based and only relying on anonymous public datas, SAM

fingerprints technology allows media agency to reach a new level of

reliability and guarantees :

• A higher performance that any other tracking technology

• User privacy and compliance with any national regulations …

• Technological independence vs OEM and OS.

Solving the Audience Recognition Crisis

Real time

The 3 key points of

• Transparent: No longer relying on the Ad Networks exclusively. No longer relying on the OS Providers exclusively. Now the data becomes yours and you bring data transparency to your client.

• Profitable: No investment in the tool. Replicate your current profitable web-model; you pay when you collect revenue, it’s based on traffic. 

• Proprietary: White label capability with Look & Feel and customizations – the tool becomes part of your software suite.

Credentials (in France)

The following agencies use

Example of Advertisers who use (through the agencies)

Want to know more about ?

a deeper product description

• S4M is made for: Mobiles – Smartphones – Tablets

• S4M works across both Mobile web & Apps

• S4M works across all inventories (not limited to an Ad Network)

• Independent and Open Platform (ASP)

• S4M can track any indicators: visits, sessions, uniques, localisation… for

every KPI: any action such as Impressions, Clicks, Landing, Leads, Sales,

Installs…

• S4M can track every conversion and does every ROI calculation: CPM,

CPC, CPD, CPA, CPL, CPS…(Real time)

• S4M manages every Ad format: not only Text Link, Banners,

Splashscreen, but also Videos (Pre-roll…), Rich Media (HTML5…)

• Breakdown by: Campaign, Ad network, Vehicle, Placement, Format,

Creative.

Product Description

•Campaign Manager: setting up all campaign parameters

•Visual campaign status

• Technical specifications generator: S4M centralizes all specifications related to placements, supports, adservers and campaign delivery. So, S4M generate the specification set ups and send them to the creative agency as norms to be respected to build upfront the creatives in the correct format, therefore optimizing the process and saving time and effort.

•Pre-flight campaign check (LiveTracking)

•Real-Time Dashboard: Campaign Status Generator (H+1)

• Campaign optimizer: S4M optimizes the choice of creative in real time. The tool can optimize between different creatives of a same client, choosing the most effective one. It also sustitute a compatible version of a creative in case of crash of the initial one. So, you neither need to monitor your campaign placements and creatives constantly nor wait for publishers to replace poorly performing creatives

Product Description

• Media Plan Builder: All the mob/tab inventory is plugged

• Pre campaign optimal guidelines: the tool highlights the top 10 most effective configurations (Adnetworks/Vehicules/Formats)for related to your campaign parameters and goals, based on the the previous 18 months transactions

• Intermediary and final report export tool

• Possibility to send the data/outputs to the propriatary agency systems (data collection and dashboard) for the agency to agragate their campaign follow-ups and get evrything in their own dashboards.

Product Description

Tracking Summary

Screenshots : Dashboard

Screenshots: Campaign Status

Screenshots: Campaign Set-up

Information Flow

Technical Architecture

in a Snapshot

Certified by Global Adnetworks (> 60% of the international inventory)

In France, S4M is connected with

of the local adnewtworks in Redirect.

Time to connect Local Adnetworks:

Rich-Media Campaign

App Download CampaignCPC Campaign.

.

100%No matter the Adnetworks, the country, the KPIs..… S4M works for

90% < 1 month

Of your

*

*

*: testing

will soon be an ad biding and buying

platform which will enable you directly to plan, bid, buy, execute and

measure brand advertising on the world’s top mobile and tablet

adnetworks.

Thank You !