salt + light advertising rate card 2013
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7/29/2019 Salt + Light Advertising Rate Card 2013
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ight for the world through media saltandlighttv.orgight for the world through media saltandlighttv.org
Aveisig wih Sal + Ligh
IntrdtIn
Catholics are extremely under-served in terms of media programming and content today. When one compares
the breadth of secular media to that of Catholic media, it is quickly apparent that an enormous gap exists
between them. Sal a Ligh aholic Meia Fouaio espos o his lage ee a impoa
oppouiy y poviig hope-flle coe hough a vaiey o meia chaels.
Our Foundation is supported by visionaries who wish to share stories of hope with people from every
demographic group: from the very young, to baby boomers, new families and more. We are happy to “open
our doors” to select organizations who wish to advertise their respective missions and offerings with our
engaged public: from the very young, to baby boomers, new families and more.
Please consider our numerous promotional opportunities. Every dollar earned through advertising helps to
support our much-needed ministry.
Thank you.
MdIA PLAtFrMS
1. Television
2. Documentaries
3. Radio (English)
4. Web & Live Streaming
5. Social Media
6. Salt and Light Magazine
7. E-mail Communications
*Rates are subject to change. Salt and lightCatholic Media Foundation
V.1
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Sat + ght is a digital television channel that is available in close to 2 million homes across Canada
(through cable or satellite) and worldwide via the internet. The network enjoys an extremely loyal following
comprised of diverse segments: senior citizens, baby boomers and families of all ages and income levels.The network is also an extremely popular choice for the religious community (priests, deacons, members of
religious orders etc.) as well as in education and niche business circles (bookstores, retirement homes etc.).
Thanks to its French content, the channel is increasingly popular in Quebec.
dIStrIbtIn
disiuos hael Mohly Fee Availailiy
240included in VIP packages,
or nominal monthly fee
Toronto, London
Ottawa,
Kitchener-Waterloo
185included in basic digital
package
Burlington, Oakville,
Hamilton, Cornwall,
Niagara, St.Catharines,
Kingston
356 nominal monthly feeServing most of the
Maritimes
160nominal monthly fee on
basic digital
Vancouver, Edmonton,
Calgary, Saskatoon,
Winnipeg, Hamilton
159nominal monthly fee on
basic digital
Serving British Columbia
and Alberta
FIb 654 $10.15 in the Learning &
News pack
Select areas in Toronto and
Montreal with plans for
expansion
242nominal monthly fee on
basic digital
Montreal, Quebec City,
Gatineau
28Included in basic digital
service
Chaudières-Appalaches,
Estrie, Mauricie,
Centre-du-Québec,Montérégie
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MMrIAL AIrtIM rAtS
Aiime
Daytime 6:00 am - 5:59 pm et $50 per 30 sec
Primetime 6:00 pm - 11:59 pm et $75 per 30 sec
Overnight 12:00 am - 5:59 am et $35 per 30 sec
opoae rae
*All times Eastern (advertisers can hit the Pacic ‘Primetime’ with ‘Overnight’ spots)
Note: Ads run between programming slots at either the end of the half-hour or hour.
Package 110 daytime, 10 primetime, and 40 night time over a period of2 wees for $2,050 ($600 savings)
Package 220 daytime, 20 primetime, and 20 night time over a period of2 wees for $2,750 ($1,200 savings)
Package 340 daytime, 40 primetime, and 40 night time over a period of a month for$4,750 ($1,650 savings)
Package 4
100 daytime, 100 primetime, and 100 night-time over a period of2 months for $12,500 ($3,500 savings) - his will go for 3 cycles of 2 wees on,1 wee off (6 wees of airtime)
Package deals
FAtrS
• Extremely loyal viewers who are oftentimes unreached by traditional media buys
• Uncluttered environment
• High credibility among viewers
NOTE: Salt + Light can create and produce your commercial for a marginal surcharge. To see
sample projects please visit salalighv.og/poessioalsevices
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Sal a Ligh Magazie is the ofcial magazine for friends of Salt + Light. Produced semi-annually and distributed
year-round, the magazine discusses all things Salt + Light and faith-related, giving supporters a broad view of our
activities and topics of interest to Catholics and the community at large. The upcoming print run will have a circulation
of 90,000 copies (65,000 in English and 25,000 in French), which is distributed to a wide base of Canadians: donors,
parishes, events, schools and partners. Salt + Light is also available online providing added value to advertisers. Online
editions include hyperlinked ads and content, linking digital readers to the page of your choice.
StIMAtd brAdn
glish: 65,000
Fech: 25,000
toal: 90,000
Full Page
8.4375”(w) by
10.875”(h)
0.125” bleed
1/3
8.4375” by
3.5”
0.125” bleed
Pi Aveiseme Specifcaio:
All artwork should use CMYK, 300 dpi resolution at 100% actual size and delivered in
EPS or TIFF format.
FAtrS
• Highly anticipated periodical
• Quality, full colour publication; insightful articles
• Sought-after S+L TV programming schedule
• Long shelf life and pass along rate
NOTE: Salt + Light can design your print ad for amarginal surcharge – please inquire.
magazie
1/2
8.4375” by
5.25”
0.125” bleed
1/8
4.1944” by
2.625”
0.125” bleed
1/3
2.8125” by
10.875”
0.125” bleed
1/4
3.75” by
4.625”, no bleed
e-time raes (n & Fr)
Full page (Inside Front Cover) $3,500 $2,600 $1,750
Full page (Inside Back Cover) $3,500 $2,600 $1,750
Full page $2,800 $2,150 $1,400
1/2 of a page ad $1,750 $1,250 $800
1/3 page ad $1,000 $750 $500
1/4 page ad $850 $600 $450
1/8 page ad $700 $500 $400
glish ly Fech lyboth Languages
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The Salt + Light website (www.saltandlighttv.org) attracts a large number of
recurring visitors per month, especially due to our live stream page, blog and
video options.
The English website receives an average of approximately 95,000 visits
per month, while the French website receives an average of approximately
40,000 visits per month.
A large number of visitors to our website come from our social media
platforms (Twitter, Facebook and YouTube), whose demographics include an
even split between women and men (50% and 46% respectively) and solid
representation of persons between the ages of 25-44.
Saa A - Mohly Package (n - glish, Fr - Fech)
All secondary pages, excluding Blog and Live Stream page (300x250px)
$500 EN and FR $350 EN $170 FR
o add $200 for Blog (EN and FR), $150 EN only and $90 FR only.
o add $250 for Live Stream (EN and FR), $190 EN only and $110 FR only.
o add $200 for index page (EN and FR), $150 EN only and $90 FR only.
Pemium A - Mohly Package
All secondary pages, excluding Blog and Live Stream page (300x250px)
$1050 EN and FR $750 EN $350 FR
o Standard package +
o Home Feature Banner (343x225px)o Home Side Banner (170x340px)
o Blog
o Live Stream Page
Pime bae pios n a Fr
o Home Splash Banner: $700 for 2 weeks (to rotate with up to 2 other ads)
o Live Stream Splash Banner: $800 for 2 weeks (to rotate with up to 2 other ads)
o Home Splash + Live Stream Splash Banner: $1,350 for 2 weeks (to rotate with up to 2 other ads)
Pime bae pios n
o Home Splash Banner: $500 for 2 weeks (to rotate with up to 2 other ads)
o Live Stream Splash Banner: $600 for 2 weeks (to rotate with up to 2 other ads)
o Home Splash + Live Stream Splash Banner: $1,000 for 2 weeks (to rotate with up to 2 other ads)
Pime bae pios Fr
o Home Splash Banner: $300 for 2 weeks (to rotate with up to 2 other ads)
o Live Stream Splash Banner: $350 for 2 weeks (to rotate with up to 2 other ads)
o Home Splash + Live Stream Splash Banner: $600 for 2 weeks (to rotate with up to 2 other ads)
*Add 13% HST (harmonized sales tax) to all purchases.
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L PdAt -MAIL AdrtISIn
Our subscribers, donors, volunteers, supporters as well as parishes and priests across Canada receive a
weekly emails with programming updates and news on Salt + Light. In addition, Salt + Light periodically
sends news releases to church communicators and members of the media about important news relatingto the organization. These emails reach over 15000 people and this list continues to grow all the time.
types o -Mail ommuicaio
1. What’s On (Weely) – n e-mail sent to donors, volunteers and supporters about the
coming wee of programming on Salt + ight.
o 1 email: $220 EN and FR (Exposure: 6,800)
o 1 email: $170 EN (Exposure: 5,500)
o 1 email: $70 FR (Exposure: 1,300)
2. Parish Bulletin (Weely) – n e-mail sent to parishes and priests with liturgical content
that can be copied and pasted for their own use.
o 1 email: $220 EN and FR (Exposure: 2,900)
o 1 email: $170 EN (Exposure: 1,800)
o 1 email: $70 FR (Exposure: 1,100)
3. edia inistry (Periodically) – n email sent out to all contacts giving updates on the
recent activities of Salt + ight.
o 1 email: $250 EN and FR (Exposure: 8,100)
o 1 email: $200 EN (Exposure: 6,600)
o 1 email: $80 FR (Exposure: 1,500)
4. News Wire (Periodically) – n email sent out to church communicators and members of
the media regarding important news relating to Salt + ight.
o 1 email: $100 EN (Exposure: 230)
*Add 13% HST (harmonized sales tax) to all purchases.
Ads can be placed on the headline banner of any of these emails.
FAtrS:
- Prime real estate
- Uncluttered advertising landscape
- Target audience
NOTE: Salt + Light can design your web ad for a marginal surcharge –
please inquire.
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SL rAdI
AdrtISIn tr SALt + LIt rAdI a SL r PdASt
SL rAdI In 2009 Salt + Light made a move to radio. Thanks to the invitation
of the Catholic Channel, Salt + Light began producing the SL Hour, a
weekly one-hour-long radio show, hosted by Deacon Pedro Guevara-
Mann, featuring interviews, music, news updates, and event listings.
t SL r airs on SL Radio and on the Catholic Channel on Sirius
XM Radio, Saturdays at 3 and 10pm ET, noon PT and Sundays at 2pm
ET, 11am PT. The program can also be streamed or downloaded at
saltandlighttv.org/radio
In 2012, we launched the very rst 24/7 online Catholic English music
radio station available through our website, salalighv.og/aio
and various applications for computers and mobile devices.
SL Radio and its programs are accessible to our audience through many ways:
1. Salt + Light app
2. On satellite radio and FM radio
3. Through a website player
4. Through podcast download
For a small investment of $500, you can become a presenting sponsor of four SL Hour episodes (a month / 4
episodes). Benefactors receive mention and gratitude at the beginning and conclusion of the weekly program.
For more information about all that we offer at Salt and Light please contact:
noel col
Director, Marketing and Communications
tel: 416.971.5353 ext. 245
Toll free: 1.888.302.7181 ext. 245
fax: 416.971.6733
nocol@saltandlighttv.org
Salt and Light Catholic Media Foundation
114 Richmond Street East
Toronto ON M5C 1P1
Sal a Ligh aholic Meia Fouaio is a registered charity devoted to spreading a message of hope to the
world through media. To support our programs and initiatives, please visit salalighv.og/oae.
Registration No. #88523 6000 RR0001
Joshua Lazaii
Manager, Marketing and Communication
tel: 416.971.5353 ext. 231
Toll free: 1.888.302.7181 ext. 231
jlanzarini@saltandlighttv.org
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