sådan mestrer du metoderne til digital produktinnovation
Post on 09-Jan-2017
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1508™
DESIGN
IN
LOVE
WITH
TECHNOLOGY
SÅDAN MESTRER DU METODERNE TIL DIGITAL PRODUKT-INNOVATION
LOUISE W. KLINKER, HEAD OF STRATEGY & UX
MERETE BOKÆR PETERSEN, VISUAL FACILITATOR
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GOOD MORNING
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Louise W. Klinker
Head of Strategy & UX
Merete Bokær Petersen
Visual Facilitator
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DESIGN THINKING
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WE ARE EXPERIENCING A GAP
V V
BUSINESS
STRATEGY
IT
IMPLEMENTATION
HYPOTHESIS DRIVEN
EXECUTION
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PROTOTYPES BECOMES OUR
VEHICLE FOR INSIGHT
HYPOTHESIS DRIVEN
EXECUTION
CUSTOMER CENTRIC DEVELOPMENT
VALUE PROPOSITION DESIGN
MINIMUM VIABLE PRODUCTS
PROTOTYPING
DESIGN SPRINT
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INNOVATION THROUGH DESIGN
THINKING
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IN ESSENCE WE BUILD AN ‘IS
THIS A GOOD IDEA?’- MACHINE
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Validated ideas
Processes
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…AND TANGIBILITY IS KEY
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BUSINESS SKETCHING
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WARM UP!
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”Sketch your shoe”
30 sec
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STOP AND SHOW THE SKETCH TO YOUR
NEIGHBOUR
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DOES THIS COMMUNICATE A
SHOE?
CLIENT - PROJECT
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DOES THIS COMMUNICATE A
SHOE?
CLIENT - PROJECT
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”Business Sketching is not art.
It is communication”
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VALUE PROPOSITION DESIGN
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FRAMEWORK
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VALUE PROPOSITION CANVAS
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CHALLENGE
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Things your customer is trying to get done in their work or life.
JOBS TO BE DONE
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Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains
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Anything, that annoys your customers before, during and after trying to get a job done
PAINS
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Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains
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Gains are benefits, results and characteristics, that customers require or desire
GAINS
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Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains
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List all the products and
services your value
proposition is built around
PRODUCTS & SERVICES
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Products
& services
Pain relievers
Gain creators
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Describe how your products and
services create value by
killing customer pains
PAIN RELIEVERS
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Products
& services
Pain relievers
Gain creators
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Describe how your products and
services create value by
creating customer gains
GAIN CREATORS
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Products
& services
Pain relievers
Gain creators
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NOW DEVELOP SOLUTIONS TO
TEST THE “FIT”
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UNDERSTANDING AND IDENTIFYING
THE PROBLEM AREAS
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HOW MIGHT WE…
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SKETCH SOLUTIONS
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PUTTING IN MORE DETAILS
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STORYBOARD ON PAPER BEFORE MAKING A PROTOTYPE.
STITCH THE SKETCHES TOGETHER TO TEST FLOW
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PROTOTYPE – QUICK AND DIRTY…
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...BUT GOOD ENOUGH TO BE
SHOWN TO USERS
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TEST FOR FIT
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FIT
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DEEP DIVE
THE POST-IT RULES
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POST-IT DO’S AND DON’TS
CLIENT - PROJECT
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POST-IT DO’S AND DON’TS
CLIENT - PROJECT
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POST-IT DO’S AND DON’TS
CLIENT - PROJECT
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POST-IT DO’S AND DON’TS
CLIENT - PROJECT
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SIMPLE PICTURES SUPPORTS
THE MESSAGE = FAST DECODING
CLIENT - PROJECT
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THE GOOD NEWS IS THAT
EVERYBODY CAN LEARN HOW TO
SKETCH
CLIENT - PROJECT
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VISUAL ALPHABET - IF YOU
CAN SKETCH THESE SIMPLE
SHAPES YOU CAN SKETCH
EVERYTHING
CLIENT - PROJECT
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BY DECONSTRUCTING THE
COFFEE CUP YOU CAN EASILY
SEE THE SIMPLE SHAPES IT IS
MADE OF
CLIENT - PROJECT
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HOW DO YOU SKETCH A
IDEA?
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EXAMPLE OF A IDEA SKETCHED
CLIENT - PROJECT
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CREATE YOUR OWN SYMBOL
LIBRARY YOU CAN PULL FROM
CLIENT - PROJECT
IDEA MONEY
GROWTH BONUS
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EXAMPLE OF A SYMBOL LIBRARY
CLIENT - PROJECT
IDEA MONEY
GROWTH BONUS
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DEEP DIVE LET´S ”HOW MIGHT WE…?”
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“SKETCH A WATCH”
30 SEC
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DOES THE WATCH LOOK
SOMETHING LIKE THIS
CLIENT - PROJECT
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“HOW MIGHT WE DESIGN A
WAY OF KEEPING
TRACK OF TIME?”
1 MIN
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OTHER WAYS OF KEEPING TRACK
OF TIME
CLIENT - PROJECT
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DESIGN SPRINT
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Design sprint is a proven process
to solve big problems and test
new ideas in just 5 days
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5 DAY DESIGN SPRINT
TESTPROTOTYPEDECIDESKETCHMAP
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PROJECT ROOM
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75% OF CUSTOMERS NEVER
ACCEPT THEIR HEARING AIDS
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THE HEARING AID ITSELF IS A FANTASTIC PRODUCT…
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…BUT THE CUSTOMER ARE ON THEIR
OWN AFTER RECEIVING THEM
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WHO OF YOU HAS A BAD HABIT?
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THIS IS THE REAL PROBLEM
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ACCEPTING AND GETTING USED TO
HEARING AIDS IS BEHAVIOURAL CHANGE
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HOW MIGHT WE CREATE A SUPERIOR
ONBOARDING EXPERIENCE?
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MAP
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DEFINING LONG TERM GOALS
AND SPRINT QUESTIONS
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MAPPING CUSTOMER JOURNEY
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ITERATING THE CUSTOMER
JOURNEY AND SELECTING FOCUS
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ITERATING THE CUSTOMER
JOURNEY
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ASK THE EXPERT
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HOW MIGHT WE…
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SKETCH
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SCREENING COMPETITORS AND
LOOKING FOR INSPIRATION
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CREATING SOLUTION SKETCHES
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DECIDE
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SPEED PRESENTATION AND
CRITIQUING
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DOTMOCRACY
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DECIDERS SELECTING THE
FINAL IDEAS
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TRANSFORMING IDEAS INTO A
STORYBOARD FOR THE PROTOTYPE
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ITERATION ON THE STORYBOARD
TURNING IT INTO A FLOW FOR
THE APP
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‘ASK THE EXPERT’ AND UPDATE
STORYBOARD
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PROTOTYPE
PROTOTYPING
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WORKING HEADS DOWN ON THE
PROTOTYPE
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TEST
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The ReSound Earbuddy is an
onboarding app that helps the
customer:
• Feel normal and OK
• Unlearn bad habits (coping
mechanisms)
• Track progress
• Stay motivated
• Take part in social activities
• Set goals
• Reach goals
• Track emotions
• Share experiences
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PROTOTYPE
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DEEP DIVE
HOW TO SKETCH EMOTIONS &
EMPATHY
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LETS MAKE A
FACE MATRIX
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LETS MAKE A FACE MATRIX
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EMOTIONS GIVES LIFE AND
EMPATHY TO YOUR SKETCH
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QUESTIONS?
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MERETE BOKÆR PETERSEN
VISUAL FACILITATOR
MBP@1508.DK
+45 7025 1508
THANKS
MORGENBOOSTER
LOUISE W. KLINKER
HEAD OF STRATEGY & UX
LWK@1508.DK
+45 7025 1508
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