saas marketing teardown

InflectraMarketing Analysiswww.inflectra.com

A marketing analysis by Maerketing.com

1. Inflectra is a huge software suite aimed at developers

2. They don’t need to, but still have a strong content presence

Contents of this analysis

About this analysisWe are in no way affiliated with the company. All information we gathered are freely available on the web and accessible for anyone. This is solely for educational purpose. We don’t make money as an affiliate with the analysed company. Questions: email us at info@maerketing.com

What is Inflectra?

What Inflectra is offering- Essential tools for developers- Software Testing Tools & Project Management for DEV / for TEST / for

SUPPORT.

So many products? This looks like the go-to shop for dev products - much like Atlassian.

The secret sauce = self-hosting?

Self-hosting option is attractive for companies with sensitive data.

Target customer“... our customers - large corporations, small businesses, professional services firms, government agencies and individual developers “

Too bad this buttons does not work. But here you go.

Wow - they have a sortable customer list. That’s bold!

What are people saying?

11 rather good ratings on getapp. Could be more from their customer base.

Overview: Marketing Channels

What is the one that’s working?- PR ❌

- Unconventional PR ❌

- SEM

- Social and Display Ads

- Offline Ads

- SEO ✅

- Content Marketing ✅

- Viral Marketing ❌

- Email Marketing ❌

- Engineering as Marketing ❌

- Targeting Blogs ❌

- Business Development ✅

- Sales ✅

- Affiliate Programs ✅

- Existing Platforms

- Trade Shows

- Offline Events

- Speaking Engagements

- Community Building

These channels are harder to analyse, but their website indicate the existence.

Website Conversion

Landing page

Good and clear copy

The nature of inflectra is that they offer multiple products. This slider can be a bit distracting, though.

Product comparison chart

These could be linked up with feature descriptions as content (which partly exist already)

Great idea!

Overall great site with a lot of content and internal links.

Great on-page SEO, with a lot of helpful content.

Site structure

Social Media

facebook

Someone is sharing a lot of links and statuses.

But nobody sees it! No wonder, with 181 likes!

Same problem many have: too much creation, and no promotion.

Twitter: responding…

Great. And needs retweeting!

Great - the customer service is on it.

The same on the facebook page.

Look like someone is tweeting whenever they come across something (without strategy)

Sometimes need more diligence.

With 204 followers, it does not matter anyway…

... but not marketing

Same here. They post regularly, but have no followers.

Linkedin

PR

Press release● Everything is nicely organized in a press release section.● Who is actually using these press releases? Maybe I am missing it. If you

see evidence of active PR work, let me know!

Blogs writing about InflectraPosts like Scrum Project Management Tools for Your Agile Team on software advice show that the threshold is already passed: people write about Inflectra.

Could they leverage that and encourage writing about them?

Content Marketing

Every month 4 articles. Boom!

Really nice formatting and graphics

Great blog quality

Inspires further reading

White papers

This makes sense: download for later

Some white papers look scientific

All of them are freely accessible. They could ask for an email!

Videos + Presentations

Improve: Better Titles for the videos + better syndication

The presentations are good - but I wonder who watches them.

Marketing Ideas

It’s 99% complete already● Inflectra is a huge software suite with thousands of clients● My gut feeling is they pull most leads through the partner programs

(business development)● Why improve anything online? If polish details, go for

○ Social media automation○ Better content syndication○ Fix smaller issues (white paper with email optin)

For fine tuning● Increase social media followers and create an automated content

syndication strategy● Test the guest blogger strategy: write helpful project management posts

and offer them as guest posts

More marketing analyses!(why not your product?)

Test out Inflectra● All products have a trial and a money-back guarantee● If you use JIRA and are unhappy with it, Inflectra might be a better option.

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