rutgers presentation-branding & marketing

Branding & Marketing Strategies From An Aspiring Shark- Ginger King

April 9, 2013

HUGE Shark Tank Fan

Loves Cosmetics

MBA, Cosmetic Executive with 17+ years of Experience

Co-founder of GrandCentralBeauty

Asianginger on Beauty

Cosmetic chemist on google chat

Klout score above 50

The Elevator Speech that Wowed Barbara Corcoran

You Can Wait for Recession To Be Better But Your Lines & Wrinkle Can’t. I am the chemist who created clinically proven GrandCentralBeauty products which will give you smart skin in 15 minutes.

Hook Credibility Benefit To Listener

BRANDING

HOW DO YOU BRAND?

First Impression

Enhance Visibility

Follow Industry Elites

Increase Connections

Build Credibility

MARKETING 6P’s

$38

HOW DO YOU MARKET?

Begin with an End in Mind

Clear Expectation

Know your competition

Toot Your Own Horn

Work with your Partners

•Investors invest in the PERSON. Dress the part!• Pushy people always deliver.• There’re only 2 type of people: expander/container.

• Be your own PR agent. BLOG it!• Show me how I can add value to your business.• Focus!

• You only have 5 seconds to make an impression. •Passion & Drive are the most important things.• Dream Big & Believe in yourself.

Shark Tankism

• Know your numbers & Valuation.• Prove your value to me.• Brown Bag your lunch & SAVE.

• Start LOCAL and become the local hero.• Make strategic partnership.• Who/Why you are pitching & What problem

you solve. What’s in it for THEM!

• Product Zero or Hero.• Patent Search prior to launches• Be prepared to work 24/7.

• Don’t take no for an answer.• Testimonials carry clouts.

•Find a business partner with complimentary skills.

• Be socially active.

• It’s not what you know or who you know. It’s who knows YOU.

• Show people what value you can give, not how you need help.

•Dream BIG. No Dream=No Plan=No Execution.

Take Home Lessons:

More Take Home Lessons

• Be an expert in your product, your market, your customers, your investors and your competitors.

• Read what successful people do to keep inspiring yourself.

• Start writing blogs.

• No matter how high you go, show your appreciation. Emotional Branding= Loyal Followers

WHAT DO THEY HAVE IN COMMON?

Future Shark

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