runet audience june 2012 – june 2013 ( anton melekhov, gemius)

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Runet Audience

June 2012 – June 2013

2

Runet – June 2012 / June 2013. Differences

JUNE 2012 JUNE 2013

Web Sites: 55 939 061 Web Sites: 63 486 797 13,49%

NUMBER OF VISITORS (REAL USERS)

AVERAGE TIME PER VISIT

AVERAGE VISITS PER VISITOR

Web Sites : 178,40 Visits Web Sites: 233,19 Visits

Web Sites: 09 min. 51 sec. Web Sites: 09 min. 23 sec.

30,71%

2,95%

Messengers: 43 186 603 Messengers: 44 306 135 2,59%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

3

TOP-15 web sites by Reach. June 2012 / June 2013

JUNE 2012 JUNE 2013

25,86%

84,80%

68,58%

64,59%

61,58%

52,13%

37,73%

36,37%

31,47%

29,11%

85,42%

24,43%

23,42%

22,50%

21,69%

20,89%

80,33%

64,94%

55,55%

54,78%

47,76%

33,70%

29,28%

27,93%

27,20%

82,20%

20,25%

19,74%

17,05%

15,56%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

4

Audience composition, by Regions. June 2012 – June 2013

June 12: 12,83% June 13: 16,10%

June 12: 10,78% June 13: 10,50%

June 12: 13,65% June 13: 15,27%

June 12: 14,04% June 13: 13,86%

June 12: 4,24% June 13: 4,01%

June 12: 13,59% June 13: 13,17%

June 12: 9,02% June 13: 9,29%

Moscow: June 2012 – 16,29%. June 2013 – 12,30% Saint-Petersburg: June 2012 – 5,56%. June 2013 – 5,49%

Messengers. Runet audience Reach: June 12 - 76,21%. June 13 – 69,79%

5

Runet audience, by Gender. June 12 – June 13

JUNE 2012 JUNE 2013

47,56% 52,44%

46,39% 53,61%

52,35% 47,65%

53,21% 46,79%

TOP-5 Web Sites by Composition TOP-5 Web Sites by Composition

1. Ruvr.ru – 83,35% 2. Exist.ru - 79,02% 3. Popmech.ru – 78,86% 4. Worldoftanks.ru – 76,59% 5. Fastpic.ru – 74,91%

1. Bonprix.ru – 79,85% 2. Quelle.ru - 78,76% 3. Bibliofond.ru – 76,54% 4. Galya.ru – 74,16% 5. Alleng.ru – 72,94%

1. Yves-Rocher.ru – 88,93% 2. Alleng.ru - 79,08% 3. Myplaycity.ru – 77,18% 4. Kupivip.ru – 76,47% 5. Myjane.ru – 75,98%

1. Exist.ru – 83,08% 2. Popmech.ru - 82,59% 3. Ohotniki.ru – 80,45% 4. Fastpic.ru – 80,02% 5. Lifesports.ru – 79,32%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

6

Runet audience – by Age. June 2012

18 - 24 25 - 34

24,24% 23,01%

35 - 44 45 - 54 55 +

21,53% 14,26% 8,00%

TOP-5 Web Sites by Composition

1. Ask.fm – 74,77% 2. Alleng.ru - 69,51% 3. Coolreferat.com – 66,56% 4. Sprashivai.ru – 64,58% 5. Bibliofond.ru – 63,40%

Tks.ru – 48,84% Alfabank.ru - 47,41% Say7.info – 47,13% Mail.ru - Job – 46,18% HH.ru – 44,29%

Top-Shop.ru – 41,92% DP.ru - 33,58% Bing.com – 32,61% Myplaycity.ru– 32,48% Bonprix.ru – 44,29%

Sobesednik.ru – 35,20% Mail.ru - Realty - 32,74% 24Smi.org – 32,50% Ruvr.ru – 32,26% Vkrugudruzei.ru – 29,63%

Selectornews.ru – 48,84% Mir24.tv - 28,11% Inosmi.ru – 26,55% Svpressa.ru – 25,68% VZ.ru – 24,53%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

7

Runet audience – by Age. June 2013

18 - 24 25 - 34

23,01% 31,92%

35 - 44 45 - 54 55 +

20,76% 15,59% 8,73%

TOP-5 Web Sites by Composition

1. Alleng.ru – 68,64% 2. Xreferat.com - 65,82% 3. Bibliofond.ru – 65,62% 4. Sprashivai.ru – 64,54% 5. 5ballov.qip.ru – 64,13%

Tnt-Online.ru – 50,85% Yaplakal.com - 50,04% Trud.com – 48,82% MoiKrug.ru– 47,31% Bobfilm.ru – 47,22%

Alfabank.ru – 40,94% Sapato.ru - 38,50% Forblabla.com – 36,47% Exist.ru– 36,42% Express-Bank.ru – 36,23%

Mail.ru - Realty – 42,51% Mirtesen.ru - 36,39% Maxpark.com – 34,96% RP5.ru – 33,49% 24smi.org – 32,95%

Infox.ru – 35,12% Svpressa.ru – 33,97% Finam.ru – 31,25% 24smi.org – 30,45% M24.ru – 30,41%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

8

Runet Audience by Income Level. June 2012 / June 2013

7,80%

14,61%

14,83%

13,91%

15,03%

8,96%

4,22% 4,06%

JUNE 2012

< 5 000 Rubles 5 001 - 10 000 10 001 - 15 000 15 001 - 20 000

20 001 - 30 000 30 001 - 45 000 45 001 - 60 000 > 60 000 Rubles

7,46%

13,61%

14,24%

14,08%

15,58%

9,46%

4,65% 4,13%

JUNE 2013

< 5 000 Rubles 5 001 - 10 000 10 001 - 15 000 15 001 - 20 000

20 001 - 30 000 30 001 - 45 000 45 001 - 60 000 > 60 000 Rubles

We are seeing a positive changes trend in income in the direction of

9

Runet audience. Top-Management (Including Small and Medium Business Owners). June 2012 – June 2013

June’ 13 June’12

Real Users Reach June 2012: 5 251 593 people June 2013: 5 899 174 people

25,90%

TOP-10 PORTALS BY COMPOSITION

24,77%

23,26%

20,97%

19,44%

18,29%

17,21%

16,17%

15,79%

15,62%

23,30%

22,47%

20,19%

19,49%

18,69%

16,98%

16,88%

16,64%

16,32%

15,94%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

10

Runet audience. Middle-Management June 2012 – June 2013

Real Users Reach June 2012: 4 950 429 people June 2013: 5 364 228 people

21,31%

18,96%

18,40%

17,99%

17,94%

17,90%

17,22%

17,06%

17,02%

16,56%

24,96%

24,86%

24,61%

22,81%

22,42%

22,16%

20,94%

20,61%

19,04%

18,83%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

June’ 13 June’12

TOP-10 PORTALS BY COMPOSITION

11

Runet audience. Specialist / Chief Specialist June 2012 – June 2013

Real Users Reach June 2012: 7 794 817 people June 2013: 8 722 611 people

29,74%

25,81%

25,22%

24,77%

24,69%

24,03%

24,01%

22,87%

22,82%

22,75%

38,27%

32,05%

31,73%

31,12%

30,10%

29,88%

29,88%

28,24%

27,79%

27,28%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

June’ 13 June’12

TOP-10 PORTALS BY COMPOSITION

12

Runet audience. Office Worker / Assistant / Intern June 2012 – June 2013

Real Users Reach June 2012: 2 770 926 people June 2013: 3 185 914 people

11,24%

10,65%

10,57%

10,50%

10,08%

9,90%

9,63%

9,33%

9,23%

9,16%

15,12%

13,18%

13,11%

12,07%

11,97%

11,26%

11,21%

10,41%

10,21%

10,03% MirSovetov.ru

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

June’ 13 June’12

TOP-10 PORTALS BY COMPOSITION

13

Runet audience. «Blue Collar» June 2012 – June 2013

Real Users Reach June 2012: 10 074 490 people June 2013: 11 614 141 people

38,63%

37,35%

35,09%

32,62%

31,52%

30,76%

29,31%

28,79%

28,41%

28,41%

31,22%

28,77%

28,24%

28,11%

27,93%

27,66%

27,44%

27,17%

27,09%

26,93%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

June’ 13 June’12

TOP-10 PORTALS BY COMPOSITION

14

Runet audience. Government workers June 2012 – June 2013

Real Users Reach June 2012: 4 887 410 people June 2013: 5 436 142 people

21,99%

19,25%

18,93%

18,71%

15,81%

15,67%

15,60%

15,45%

15,41%

15,13%

24,05%

22,22%

20,15%

19,85%

19,76%

19,38%

17,56%

17,40%

16,68%

16,63%

- Авто

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

June’ 13 June’12

TOP-10 PORTALS BY COMPOSITION

15

Runet audience. Students June 2012 – June 2013

Real Users Reach June 2012: 6 526 975 people June 2013: 7 031 191 people

52,73%

51,87%

51,08%

47,58%

46,42%

45,50%

45,17%

42,49%

42,16%

37,01%

54,19%

49,38%

49,03%

48,02%

47,03%

42,56%

41,72%

40,17%

38,93%

37,89%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

June’ 13 June’12

TOP-10 PORTALS BY COMPOSITION

16

Runet audience. Housewife's June 2012 – June 2013

Real Users Reach June 2012: 3 788 919 people June 2013: 4 701 225 people

28,25%

24,93%

22,88%

22,05%

21,74%

21,48%

21,26%

20,88%

20,76%

19,79%

27,67%

25,15%

24,60%

22,94%

21,39%

21,58%

20,58%

19,58%

19,45%

19,21%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

June’ 13 June’12

TOP-10 PORTALS BY COMPOSITION

17

Runet audience. Pensioners June 2012 – June 2013

Real Users Reach June 2012: 3 052 486 people June 2013: 3 819 927 people

19,49%

19,46%

17,98%

17,65%

16,49%

15,74%

15,37%

15,26%

15,19%

14,53%

26,22%

22,51%

21,71%

21,59%

19,64%

19,50%

18,25%

17,51%

17,20%

16,79%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

June’ 13 June’12

TOP-10 PORTALS BY COMPOSITION

18

Runet Audience – Which web sites are popular through singles? By Time Composition. TOP-5

JUNE 2012 JUNE 2013 JUNE 2012 JUNE 2013

69,10% Lifenews.ru - 66,37% 65,01% Galya.ru – 64,01% 60,72%

Mirsovetov.ru - 79,75%

82,27%

81,92%

80,58%

79,59%

96,43%

74,86%

75,31%

81,40%

86,64%

88,32%

87,36%

84,83%

83,09%

72,70%

-

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

19

Runet Audience – What portals are interesting for working people and unemployed? By page views composition. TOP-5

97,90%

78,27%

84,64%

86,85%

95,92%

JUNE 2012 JUNE 2013 JUNE 2012 JUNE 2013

74,65%

71,10%

70,89%

68,42%

97,46%

94,80%

92,06%

91,61%

91,52%

96,90%

92,31%

91,70%

90,64%

90,61%

68,79%

Source of data: gemiusAudience Fusion study. June 2012 – June 2013

Anton Melekhov e-mail: contact@gemius.ru Phone: +7 926 166 77 02

GEMIUS

www.gemius.com

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