rubn smell presentation

Available atPresents

Contact Terri for more information:terri@dynamicprinting.net ~ 813.664.6880

The Virtues and Benefits of

SCENTVERTISING®with

Photo shows fragrance microcapsules dispersed on printed surface. The colored dots are the process ink dot pattern. Photo illustrates the relative small (6 – 10 micron) capsule size.

What does Rub’nSmell® look like?

a simplified diagram of a printing press

Rub’nSmell® is applied in-line like a fifth color

scented sheets

ready for die-

cutting

• Rub’nSmell® is the most versatile and economical scent delivery system available. It is literally a “printable” scent.

• Supplied as an overprint varnish or coating, Rub’nSmell enables any printer to apply scent as easily as a printing a fifth color.

• Scent remains dormant for many, many years until the surface is gently rubbed.

• By being able to print scent in-line, the cost of adding scent directly to advertising or packaging is greatly reduced.

Why is Rub’nSmell® so Groundbreaking?

Rub’nSmell® scented varnish can be applied by all printers including those within Customers’ Supply Chain

Shelf Talkers

Danglers

Bottle Neckers

Hang Tags

Tear Pads

News America Smart Source In-Store

Coupons

Hand Out Cards

FSI (*SNS or RNS*)

Circulars

Direct Mail Programs

Riser Cards

• In a visually biased world, brands rely far too much on their logo to drive their brand equity. What would your brand’s impact be without its logo?

•83% of marketing budgets are focused solely upon our eyes.

•Brand impact increases by 30% when more than one sense is engaged and by a whopping 70% when three senses are integrated into the brand message.

“Rub’nSmell® Engages Three Senses All At Once Creating a Sensory Experience Throughout the Consumer Journey”

SCENTVERTISING® not only increases Brand Recall and Awareness; It Increases Sales!!

• Scent morphs the printed image into an interactive medium, substantially increasing dwell time.

• Scent influences brand memory: resulting in longer attention spans at the time of stimulus viewing, creating deeper memory traces that are more easily retrieved. – University of MO researchers

• Martin Lindstrom Sensory Marketing Study: increase the consumers’ brand preference by 56%; Experiments have shown sales increases of 45% when scent is incorporated.

• Yankee Candle uses 13 Rub’nSmell scents in their direct mail catalogues and now sees sales increases of over 25%; a conservative figure.

Cost Comparison: Approx Production Costs “Scent Strips” vs “Rub’nSmell®”

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