rotary's websites: what's new and what's next
Post on 21-Jan-2018
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Rotary’s Websites: What’s New and What’s Next?
Presenter: Christopher Brown, Business Analyst, Web
Status update: 12 June 2017
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The new rotary.org site
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Key priorities for the public site refresh
• Tell the Rotary story in a compelling way• Make it much easier to find things (discoverability)• Increase giving and join rates• Innovate, in an effective way, for the future.• Support marketing campaigns• Measure and share our success through metrics• Improve site performance (page load speed)
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Early results
Site visits have grown from 28,000 peak daily visits per week to 48,000 – a 42% increase.
People of Action campaign integration
Average page load for public pages is now 2.5 seconds, down from 11.2.
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Next: My Rotary
What’s next?
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My Rotary Experience Roadmap
• This is the beginning of a multi-year process to improve the My Rotary Experience.
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Next: My Rotary
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Key priorities for the My Rotary site refresh
• Make it much easier to find things (discoverability)• Improve site performance (page load speed)• Make it more personal and relevant to your role• Make it more effective – highlight top tasks and the
information you need• Simplify content
Find out what YOU need!
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Discussion Session
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Discussion Session
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