roma seven 2012 -ladies 7's international rugby tournament
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4thInternational Rugby Sevens Ladies Tournament
roma seven
2012
ROMA SEVEN 2012
8 teams at the 4th International Invitation Roma Seven Ladies Cup 16 teams at the 11th International Invitation Roma Seven Cup8 teams at 6th International Vets Memorial R.Speziali Cup (over 35)2nd Memorial Giorgio De Angelis3 days of Great Rugby 500 players from 5 continentsthe excellent frame of the City of Romethe hospitality village the business village the Roma Seven Party the Gala Dinner
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Roma Seven 2012
Roll of Honor Major Sevens Tournaments
Manchester 7 England
Amsterdam 7 Netherlands
SCC 7 Singapore
Las Vegas Seven USA
Hong Kong 7s China
Dubai Sevens Emirates
Bali Women 7 Indonesia
Vancouver 7s Canada
NZ Sevens New Zealand
Gold Coast 7s Australia
Bournemouth England
Melrose Sevens Scotland
Roma Seven Italy
Bangkok Sevens Thailandia
Kinsale Sevens Ireland
Roma Seven 2012
Rugby 7 and the “Roma Seven”
Rugby Seven started in Melrose, Scotland, in 1883. Since then, Rugby Seven grew to the same level of popularity as rugby 15 with a constantly growing interest.
Today the IRB Seven World Series have an audience of 558 million - + 24 million each year - carried by 34 different broadcasters - in 16 languages- in more than 141 countries
The Roma Seven, the most important Sevens in Italy, is become year by year the “must” tournament to partecipate in, third in Europe and ninth on the Worldand circuit, and probably the best Ladies 7 tournament.
Rugby Seven will be inserted in the Olympic games from Rio de Janeiro 2016.Rugby Seven will be inserted in the Olympic games from Rio de Janeiro 2016.
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England
Netherlands
Singapore
USA
Ireland
Roma Seven 2012
Roma Seven 2012: the best ladies tournamentThe World’s Best Ladies Teams of Rugby 7 expected in Rome, capital of sports
Italy 7 Spain 7 KUSA 7 NZ Murrayfield Wanderers
HJMKJ Moscow Bassetts Ladies Israel 7 Australia 7
Colombia 7 Pink Ba Baas Germany 7 Wooden Spoon
China 7 England 7 USA 7 Portugal 7
Aotearoa NZ Maori Netherlands 7 Brasil 7
France 7 Georgia 7 Kenia 7 Russia 7
Samurai International
Roma Seven 2012
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Cup “Red&Blu” Aotearoa New Zealand Maori Plate Spain 7 Ladies Bowl Hjmki Moscow Ladies
Cup “Red&Blu” Aotearoa New Zealand Maori Plate Italy 7
Cup “Red&Blu” Samurai Ladies Plate Italy 7 Bowl Murrayfield Wanderers
ROMA SEVEN LADIES : the Gold Book
2010
2011
2009
Roma Seven 2012
Testimonial Roma Seven 2011
Roma Seven 2012
Guest Stars at Roma Seven
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The Roma Seven International Rugby Seven Ladies Tournament has hosted, since 2009
first edition, the best and most competitive female teams and players in the world.
The “Red& Blu” Samurai Ladies, 2009 first title winner, listed an impressive number of England players. Among these Kat Merchant, Rachael Burford, Fiona Pocock, Alice Richardson, Fran Matthews, Rochelle Clarck, Amy Turner
The 2010 and 2011 Cup winners “Red&Blu” Aotearoa New Zealand Maori are, according to IRB,
“The best female rugby players in the world”. The International Rugby Board (IRB) has recognised their strength calling them “the impressive New Zealanders who hold the Hong Kong Crown”
(as they won for five years the HK Tournament).
Spain 7 after securing the 2010 Roma Seven Plate has become the European Champion last July inMoscow at the FIRA Rugby Seven Championship.
For the first time at Roma Seven 2011, Kusa, a selection of overseas players get directly to the final,
Brasil 7 , sponsored by CIO, pointed out to be ready before admission of rugby 7 at Olympic games
and worthy of note the Dutch Ladies, a very athletic team
Roma Seven 2012
Roma Seven 2010: Aotearoa NZ Maori vs Spain 7
Roma Seven 2012
The Roma Seven Village
The Hospitality Village will be lodged in the vicinity of the venue. It is an exclusive area devoted to the guests of the event.
The village, a unique location, makes it possibile to organize promotional events, Corporate Hospitality and meetings and to arrange special areas during the sportingevent.
The village, that will function throughout the event, is a point of reference for partners, insiders, and the general public attending the tournament. A food and beverage service along with music will be provided during the event.
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Roma Seven 2012
Roma Seven, a worldly sports frame
Following the Best British tradition , a Dinner Gala for more than 250 people will be served at the Vip village tribune
A unique and prestigious occasion for “spoiling” customers, establishing new business connections and livening up new synergies
In each edition, Roma Seven organization selects a charity project to co-operate with
Roma Seven 2012
Roma Seven Party: Sport and Worldly Life
The eagerly awaited, exclusive time for celebrating will conclude the International Rugby Seven Tournament. Representatives from Rome’s jet set will parade at the Vip Village.
Following the International Tennis Tournament and the “Piazza di Siena” horse show, the Roma Seven Party will close the great sports and worldly events of the Capital. The event will be the occasion to combine a unique and traditionally important sports like rugby and the world of entertainment.
The party will start at the end of the awards ceremony, with seven DJs and endless champagne. An internationally renowned music star will most likely participate.
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Roma Seven 2012
Communication Plan - Roma SevenTV Coverage
Rai Sport : MEDIA PARTNER of the event
Rai Sport 1: recorded television report of qualifying rounds from 22.00 till 24.00 (Friday)
Rai Sport 1: live television report of fi nal play-outs (quarters, semi-fi nals and fi nals)from 20.00 till 24.00 (Saturday) the longest broadcast of the rugby sector
RAI: features, news and reruns for a total of 12 hours on air
TG2 TG1 ITALIA UNO
Roma Seven 2012
RAI TG1 - National TV news friday 20.30 pm (1.30”)
RAI TG2 – National TV news 1st June prime time (1.20”)
RAI TG2 – National TV news 1st June night edition (1.20”)
RAI TG3 – Regional TV News saturday 4th June dinner time (1.10”)
STUDIO APERTO Italia 1 NEWS saturday 4th June dinner time (48”)
LA7 NEWS saturday, lunch time edition (1.30”)
SUPER 3 NEWS thursday 2nd June prime time edition (1.30”)
ROMA UNO NEWS saturday 4th June dinner time edition (2.45”)
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TG3 SUPER 3
Roma Seven 2012
Mobile Advertising (Railway stations, Outdoor Tv)
MOBY outdoor TV - Rome ADV Circuit - 900 buses + 45 local trains 3.780 screeens
- 15” video adv
- 72 runs/day during the two weeks before the event
- 1.680.000 viewers / day
Pubblicità Dinamica Rome Circuit
- screens in selected locations among the best fitness centers, restaurants, concept stores, lounge bars
- 60” video adv during the two months before the event
- 42.000 viewers/day more then 1.000.000 viewers / month
Roma Seven 2012
CENTOSTAZIONI ADV Circuit
- 1.200 screens in 50 railway stations 47 of which are chief towns
- 43” video adv during the two weeks before the event
- 143 runs /day
- 16 millions viewers / day
TELESIA ADV Circuit
- 102 screens in 20 underground stations of Rome
- video adv during 15 the two weeks before the event
- Target: Fast Moving Consumer
- 1 million viewers / day
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Roma Seven 2012
Atac dynamic ads Posterbus 2x2 m
outdoor advertising panelsBanner 2x2 m Underground Banners Roma
parking areas panels
Roma Seven 2012
Advertising
130 billboards 2m x 2m ODP Pubblicità Rome Circuit during the two months before the event
200 parking areas panels 100 x 140 cm Pubblicità Circuito Roma during the two weeks before the event
100 outdoor advertising panels in City centre 3 m x 2 m Central City during the two weeks before the event
n.7 truck ads 2m x 2m during the two weeks before the event (OPD Pubblicità)
Roma Seven branded corner at Fiumicino Airport to welcome arriving athletes for seven days before the event (extra Schengen arrivals) - 93.800 people traffic/week
Information campaign during the Six Nations event generating more than
Atac dynamic ads for the routes in Rome (100 buses, right and posterior sides) 120x70 cm during the two weeks before the event
50,000 A3 size posters in highly attended areas selected by target and in ticket advance sale points (2008/2009/2010/2011 service assigned to Lis Ticket, Lottomatica Group)
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Roma Seven 2012
About Us
Roma Seven 2012
Press
Sport ClubMagazine (Media Partner)- monthly free press distributed at sports club in Italy- 90.000 readers Rome area- 50.000 readers rest of Italy- adv page May issue- adv page July issue - article June issue- adv central pages July issue
Porta Portese (Partner Media) (circulation 110000 copies for week)- Advertising spaces to be customized in the weeks before the event
Fare Vela -sports monthly magazine a circulation of 30.000/month- adv page June issue
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Metro news (Partner media) 850000 copies (from Monday to Friday) 1.934.000 readers each dayN° 1 half page in NETWORK circuitN° 1 half page in Roma CircuitN° 1 ¼ page in NETWORK circuit
DNEWS (Partner media) 500.000 copies (from Monday to Friday) 1.000.000 readers each dayn. 2 half page in Rome and Milan
Roma Seven 2012
Press
Roma Seven 2012
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Roma Seven 2012
match program magazine 52 colour pages 21 x 15 formatA circulation of 70,000Home delivery
2 - 3 - 4 Giugno 2011Stadio dei MarmiRoma
CON IL PATROCINIO DEL
Comitato OlimpicoNazionale Italiano
GLOBAL SPONSORGLOBAL SPONSOR
torna il grande rugby
OFFICIAL CAR
Roma Seven 2012
Radio
Radio Globo (Partner Media)- 7 audio adv to 20” each day during two weeks before the tournament
- 3 winner lines during two weeks before the tournament
- 300.000 Listeners/day
Radio Radio Interviews and radio servicesRadio + TV 750.000 listeners/day RomaRadio – by The Mobility Agencybroadcasted in A and B lines of Rome’s Tube
- 15” audio adv during the two weeks before the tournament
- 16 runs/day during the two weeks before the torurnament
- 800.000 listeners/day
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Roma Seven 2012
Roma Seven Comunication plan
Web Comunication
60.000 leaflets (21 x 30 )
100.000 invitations by sms (from database Press Office Roma Seven)
65.000 invitations home delivered (from Roma Seven Press Office database)
Sito web www.romaseven.com ( 220.000 single contacts from different IP-address )
40.000 email Invitations (from Roma Seven Press Office database)
Video spot of 50 “ send to 40000 single contacts selected from international database
Facebook Communication campaign dedicated to 80.000 contacts
(Roma Seven Fan & friends)
Telepass: 800.000 Telepass Premium clients open rate 40%
Metro News: 20.000 contacts
NewsLetters Lis Ticket NewsLetter “Primissima” 240.000 contacts
Roma Seven 2012
Banner on several websites, among these:PAGINE GIALLE 1 month in the home page PAGINE BIANCHE 1 month in the home page TUTTO CITTA’ 1 month in the home page ROME MUNICIPALITY 1 month in the home page comunediroma.it and 060606ROME PROVINCEYOUNG PEOPLE GOV. DEPARTMENTROME DEPARTMENT OF MOBILITYADR Rome Airports companyFIR (Italian Rugby Federation)AIR (Associazione Italiana Rugbisti)BIRRA PERONI
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Roma Seven 2012
2008 Press conference at F.I.R 2010 Press conference in the Coni meeting room
2007 Press conference at the Capitol 2009 Press conference in the Coni meeting room
Roma Seven 2012
Press Office- press conference to present the event to outstanding national and local newspapers- press releases- mailing of match program magazine- customized invitations to sports event- web mailing list- invitations to the exclusive Gala Dinner- invitations to the Roma Seven Party- testimonials from the showbiz and the sports sector- Waisale Serevi chosen as Roma Seven testimonial- Dj Forbes, Roma Seven 2010’s testimonial, All Blacks 7 Captain and IRB best Seven Player 2008 - Chester Williams, Roma Seven 2011’s testimonial, World Championship Rugby and icon of the actions against Apartheid in South Africa
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Roma Seven 2012 Roma Seven 2012
Business Proposals for Roma Seven 2012The strength of a great international event:
Rugby: the real novelty of Italian sports enthusiasts
Strong international appeal of the city of Rome, more and more value for sports and rugby
Tough and constant effort to raise the overall level of the event in terms of sports quality, audience and sponsorship
Public relations and dedicated Press Offi ce
Identifi cation of the event as an elegant and sought-after meeting occasion, not only in thesports sector, due to the Gala Dinner and to the “Roma Seven Party”
Particular attention to the international public, with agreements with tour operators inthe sector and dedicated marketing initiatives
Excellent level of quality - international teams and players
Rugby Seven soon in the Olympics
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Roma Seven 2012
France 7 ladies VS Italy 7 ladies
Roma Seven 2012
Sponsorship Roma Seven
Main Sponsor
Global sponsor Institutional Sponsor
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Partner Media Official Partners Technical Partners
Roma Seven 2012
Main sponsorVisibility
2002 Edition
Foster’s Roma Seven
2005 Edition
Sidis Roma Seven
2003 Edition
Nastro Azzurro Roma Seven
2006 Edition
FelpharmaRoma Seven
n° 4 posters (3.00 x 1.00) front row Customized area and dedicated signboards in the Village
50 pass all areas for the Tournament, including authorization to enter the ground and the village
20 invitations to the Gala Dinner at tribune
Back cover and dedicated page in match magazine (more than 70.000 copies)
50 invitations to the closing party of the Tournament
Logo on scoreboard of Tournament
Logo to be mentioned by the speaker during the event, at awards ceremony and in the village
Roma Seven 2012
Main sponsorGeneral Rights
2007 Edition
Aams Roma Seven
2008/2009 Edition
Banca Fideuram Roma Seven
2010 Edition
Greennetwork Roma Seven
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Qualifi cation of “Main Sponsor” of the 2011Roma SevenTournament
Sole trade rights
Display of the logo in all offi cial promo-advertising communications of the Tourament
Use of image and logo of 2011 Roma Seven Tournament
Possibility to distribute samplings and promotional material
Logo in and link to the homepage of the offi cial website of the event (www.romaseven.com)
Possibility to customize the tournament name (Title Sponsor)
Roma Seven 2012
Customized area Main Sponsor 2008 – 2009 Banca Fideuram ATAC Stand: Roma Seven 2009 Sponsor
Renault Offi cial Partner Roma Seven 2011 Banca Generali Offi cial Partner Roma Seven 2011
Roma Seven 2012
Official PartnerGeneral Rights
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n° 2 posters (3 x 1 m ) attended by the Sponsor
Trade sole rights
Logo in and link to the official website of the event (www.romaseven.com)
30 pass all areas for the Tournament, including authorization to enter the ground and the village
Display of the logo on all promo-advertising initiatives of the Tournament
6 invitations to the Dinner Gala along the tribune
Qualification as “Official Partner” of the 2012 Roma Seven Tournament
Use of 2012 Roma Seven Tournament
Brand to be mentioned by the speaker during the event, at awards ceremony and in the village
Possibility to distribute samplings and promotional material
30 invitations to the closing party of the Tournament
Roma Seven 2012
Special thanks to
Roma Seven 2012
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Roma Seven 2012
final 2011 : Aoteroa NZ Maori - KUSA NZ
Roma Seven 2012
Presence at Courtside
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Setting of advertisements at courtside (3 x 1 m)
Commercial and exhibition stands are arranged for sponsors in the Vip Village
Setting of banners (3 x 1) around the pitch
Roma Seven 2012
“Red&Blu” Aotearoa New Zealand Maori
“Samurai Red&Blu” Ladies
Roma Seven 2012
Sponsorship of a Participating Team
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Testimonial
Possibility to link your brand with one of the top participating teams, thus maximum promotion of your brand All-round promotion of your brand name
Display of the sponosor name in all official communications to the press and at the venueDisplay of logo on shirts
The possibility to identify one or more testimonials from the rugby sector emphasizing reliablity, solidity, suppleness and speed is fundamental to brand visibility
Roma Seven 2012
Renault Wind.scopriti irresistibile.
DRIVE THE CHANGE
www.renault.it
Consumi (ciclo misto): da 6,3 a 7 l/100 km. emissioni CO2: da 145 a 160 g/km. Renault sceglie
150x210.IND 1 27/05/11 16:57Inside front cover double page
single page
Roma Seven 2012
Advertisement on the match program magazine 80 colour pages format 21 x 15 a circulation of 70,000 copies
home delivery
Inside front cover
Inside back cover
Centrefold
Back cover
Double page
Single page
Half page
One quarter of a page
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2 - 3 - 4 Giugno 2011Stadio dei MarmiRoma
CON IL PATROCINIO DEL
Comitato OlimpicoNazionale Italiano
GLOBAL SPONSORGLOBAL SPONSOR
torna il grande rugby
OFFICIAL CAR
Roma Seven 2012
Moreover
Display of logo and link to the official website of the Tournament
Prize money to the winning team, including mention of the sponsor at awards ceremony and delivery of award by one of your representatives
Branding the closing event party
Branding linked at opening reception of Roma Seven
Roma Seven 2012
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The sponsorship of referees with partner’s logo on shirts gives large visibility considering the continual visual brand presence on the field during international live TV coverage
Customization of flags at courtyard
Customization of post protection equipment: excellent visibility throughout the event
Promotion of Your brand around the pitch
Roma Seven 2012
Netherland 7 VS Germany 7
Roma Seven 2012
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Previous editions were under the aegis of:
Roma Seven 2012
Italy 7 VS Brasil 7
Roma Seven 2012
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