roma seven' catalog - international rugby sevens tournament
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Roma Seven' Catalogue - International Rugby Sevens TournamentTRANSCRIPT
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Men Ladies & Vets
12 International Rugby Sevens Tournamentth
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ROMA SEVEN 2013
16 teams at the 12th International Invitation Roma Seven Cup8 teams at the 5th International Invitational Roma Seven Ladies Cup8 teams at 7th International Vets Memorial R. Speziali Cup (over 35)3rd Memorial Giorgio De Angelis3 days of Great Rugby500 players from 5 continentsThe amazing frame of the City of RomeThe hospitality villageThe business villageThe Roma Seven PartyThe Gala Dinner
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Middlesex England
Tokio Sevens Japan
Safari Sevens Kenya
Las Vegas Sevens USA
ChinaHong Kong Sevens
Dubai Sevens Emirates
Gold Coast Sevens Australia
N. Mandela Sevens South Africa
NZ Sevens New Zealand
Glasgow Scotland
Punta del Este Uruguay
Melrose Scotland
Roma Seven Italy
London Sevens England
Roll of Honor Major Sevens Tournaments
Kinsale Sevens Ireland
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Rugby 7 and the “Roma Seven”
Rugby Seven originated in Melrose, Scotland, in 1883. Since then, Rugby Seven has grown in popularity as rugby 15 with a constantly increasing interest.
Today the IRB Sevens World Series have an audience of 850 million- + 24 million each year- carried by 31 different broadcasters- in 16 languages- in more than 152 countries
Roma Seven, the most important Sevens in Italy, has become year by year the “must” tournament to participate in, third in Europe and ninth on the World circuit.
Rugby Seven will be inserted in the Olympics starting from Rio de Janeiro 2016
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Roma Seven 2013World’s Best Sevens Teams in Rome, capital of sports
Fiji Uprising
Italy 7
Samurai RFC Olanda 7
British Army ARU Stellenbosch SA Gilbert Stoned Pups
Kooga Wailers Melrose RFC Germany 7 Languedoc FFC
Kuban RFC (Russia) Seven Kings of Rome Belgium Barbarians Marauders
Froggies Atlantis Seven USA Mel’s Exiles Clandestinos Argentini
Australia 7 Kenya 7
Spain 7
Argentina 7
Golden Lions SA
France 7 Georgia 7
New Zealand Metro
Ucraina 7
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Clandestinos Argentini
2006 Stellembosch SA
2005 Samurai RFC
2004 Italia 7
2003 Samurai RFC
2002 Lottomatica Roma
2011 Roma 7 Invitation
2010 Australia 7
2009 Roma 7 Invitation
2008 Felpharma British Army ARU
2007 KooGa Wailers
Roma Seven Cup: the Gold Book
2012 Roma 7 Invitation
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Testimonial of Roma Seven
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Ollie Phillips
Tomasi Cama
the Fijian “maestro” of Rugby 7s, a real icon
IRB best Seven Player 2006,World Top Scorer, former England7s captain
IRB Best Seven Player 2007All Blacks 7
IRB Best Seven Player 2008,current All Blacks 7 captain
IRB Best Seven Player 2009,England7
IRB Best Seven Player 2012,All Blacks 7
The strongest ever Rugby7s coachCoaching All Blacks7
Top Try Scorer IRB Sevens World Series 2008- 2009Kenya 7
Waisale Serevi
DJ Forbes
Collins Injera
Alefeke Pelenise
Ben Gollings
Gordon Tietjens
Roma Seven’s Guest Stars: Our dream Team
since 1994
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DJ Forbes e Fritz Lee, two All Blacks in action
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The Roma Seven Village
The Hospitality Village will be lodged close to the venue. This is an exclusive area devoted to the guests of the event.The Village, a unique location, makes it possible to organize promotional events, Corporate Hospitality and meetings as well as arrange special areas with high exposure
The Village, open throughout the event, is a point of reference for partners, insiders and the general public attending the tournament
A food and beverage service with music will be provided during the event.
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Roma Seven, a Worldly Sports Frame
Following the best British tradition, a Gala Dinner for more than 250 people will be served at the Vip Village tribune
A unique and prestigious opportunity to “spoil” your customers, establish new business connections and live up new synergies
Roma Seven Committee selects each edition a charity project to co-operate with.
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Roma Seven Party: Sport and Worldly Life
The eagerly awaited, exclusive celebration will conclude the International Rugby Seven Tournament.Representatives of Rome’s jet set will parade at the Vip Village.
Following the International Tennis Tournament and the “Piazza di Siena” horse show, the Roma Seven Party closes the great sports and worldly events of the Capital. The event will be the occasion to combine a unique and traditionally importantsports like rugby and the world of entertainment.
The party will start at the end of the awards ceremony, with seven DJs and endless champagne.An internationally renowned music star will most likely participate
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Communication Plan - Roma Seven TV Coverage
Rai Sport is MEDIA PARTNER of the event
Rai Sport : recorded television report of qualifying rounds from 22.00 till 24.00 (Friday)
Rai Sport: live coverage of final play-outs (quarters, semi-finals and finals) from 20.00 till 24.00 (Saturday) the longest broadcast of the Rugby 7 sector
RAI: features, news and reruns for more than 12 hours on air
SKY Sport, Studio Aperto, La7, Super 3 (interviews and features)
TG2 TG1 ITALIA 1
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TG1 Saturday 26th May “Tempo Libero” (1.50”)
TG2 Thursday 24th May “Costume & Società” (2.40”)
TG2 Thursday 24th May evening news (1.20”)
TG3 Saturday 19th May evening news (1.10”)
Sky SPORT 24 Tuesday 3rd July (1.10”)
STUDIO APERTO Saturday 4th June evening news (48”)
LA7 Saturday Lunchtime News (1.30”)
Super3 Saturday 2nd June evening news (1.30”)
Rete Sole Friday 18th May (2.30”)
TG2
TG2
TG3Sky SPORT
SUPER 3
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Mobile Advertising (Railway stations, Outdoor Tv)
MOBY outdoor TV - Rome ADV Circuit - 900 buses + 45 metropolitan trains 3.780 screens- 15” video adv- 72 runs/day during the two weeks before the event- 1.680.000 viewers / day
Pubblicità Dinamica - Rome Circuit
- screens in selected locations among the best fitness centers, restaurants, concept stores, loungebars- 60” video adv during the three months before the event- 42.000 viewers/day more than 1.000.000 viewers / month
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CENTOSTAZIONI ADV Circuit
- 1.200 screens in 103 railway stations 47 of which chief towns- 43” video adv during the two weeks before the event- 143 runs /day- 16 millions viewers / day
TELESIA ADV Circuit
- 102 screens in 20 underground stations of Rome- video adv during 15 the two weeks before the event- Target: Fast Moving Consumer- 1 million viewers / day
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buses Atac dynamic ADs Posterbus 2x2 m
Outdoor advertising panels Banner 2x2 mPanels in Rome’s Metro
parking areas panels
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Advertising
130 billboards 2m x 2m ODP Pubblicità Rome Circuitduring the two weeks before the event
400 parking areas panels 100 x 140 cm Pubblicità Circuito Romaduring the two weeks before the event
100 outdoor AD 3 m x 2 m Central City during the two weeks before the event
n.7 truck ADs 2m x 2m during the two weeks before the event (OPD Pubblicità)
Roma Seven branded corner at Fiumicino Airport to welcome arriving athletes during seven days before the event (extra Schengen arrivals) - 93.800 people traffic/week
Information campaign during the Six Nations event generating more than 60.000 contacts
250 buses Atac dynamic ADs Rome’s routes (posterior sides 120x70 cm)during the two weeks before the event
50,000 A3 size posters in ticket advance sale points (2008/2009/2010/2011/2012 service assigned to Lis Ticket, Lottomatica Group) and highly attended areas selected by target
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Press
Sport ClubMagazine (Partner Media) – monthly free press distributed in sports club in Italy- 90.000 readers Rome area- 50.000 readers rest of Italy- AD page May / June issue- article April issue
Metro news (Partner media) 850.000 copies (from Monday to Friday) 1.934.000 readers each dayn. 1 half page in NETWORK circuitn. 1 half page in Roma Circuitn. 1 quarter page in NETWORK circuitn. 2 quarter page in Roma Circuit
InFly monthly free magazine Italian / English distributed in the most important Italian airports- a circulation of 120.000 copies /year - articles in the April / May / June issues
RUGBY! monthly sport magazine - 30.000 readers - AD official page May and June issue- articles with previews and report of the event
SPQR Sport monthly free press by Roma Capitale Sports Department - AD official page May issue - Articles with previews and report of the event
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Press Clippings
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match program magazine 80 colour pages 21 x 15 formatA circulation of 70,000Home delivered
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Radio
Radio Globo (Partner Media) - 7 audio adv 20”each day during 2 weeks before tournament- 3 winner lines during two weeks before tournament- 300.000 listeners/day
Radio Radio Interviews and radio services:- Radio + TV 750.000 listeners/day
RomaRadio – by Rome Mobility Agency - broadcasted in A and B lines of Rome’s Tube
- 15” audio adv during the two weeks before the tournament
- 16 runs/day during the two weeks before the tournament
- 800.000 listeners/day
Radio Manà Manà Interviews and radio services:
- 20.000 listeners/day
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Live Streaming
Roma Seven TV
Web Communication
Roma Seven Communication60.000 leaflets (21 x 30)
100.000 invitations by sms (from Roma Seven Press Office database )
65.000 home delivered invitations (from Roma Seven Press Office database
potentially reaching an audience of 375 millions Rugby 7s fans worldwide (IRB estimate)
official You Tube Channel
Video spot of 120” sent to 40.000 single contacts selected from international database
www.romaseven.com ( 220.000 single contacts from different IP-address )
50.000 email invitations (from Roma Seven Press Office database)
Facebook Communication (Roma Seven Fan & Friends) & campaign reaching 80.000 contacts
annual increment of interest of 250%
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Banner on several websites, among these:PAGINE GIALLE home page 1 month PAGINE BIANCHE home page 1 month TUTTO CITTA’ home page 1 month COMUNE DI ROMA home page comunediroma.it & 060606PROVINCIA DI ROMAAGENZIA DELLA MOBILITA’FIR (Federazione Italiana Rugby)AIR (Associazione Italiana Rugbisti)ANG Agenzia Nazionale dei Giovani
- METRO NEWS 20.000 contacts
- LISTICKET NewsLetter “Primissima” 240.000 contacts
NewsLetter
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2008 press Conference at F.I.R 2010 press Conference
2007 press Conference at Campidoglio 2012 press Conference
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Press Office- press conference to present the event to major national and local newspapers
- press releases
- match program magazine’s mailing
- web mailing list
- invitations to the exclusive Gala Dinner and Roma Seven Party
- relation with Testimonials from showbiz and sports sector
- Waisale Serevi chosen as Roma Seven 2009 testimonial
- Dj Forbes, Roma Seven 2010 testimonial, current All Blacks 7 Captain and IRB Best 7s Player 2008
- Chester Williams, Roma Seven 2011 testimonial, World Rugby Champion & icon of the battle against
Apartheid in South Africa
- Andrea Lo Cicero, Roma Seven 2012 testimonial, the still playing “azzurro” with more caps
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Australia 7- Uprising Fiji Beach Resort
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Business Proposals for Roma Seven 2013The strength of a great international event
Rugby Seven in the Olympics starting 2016 Rugby: the real novelty of Italian sports enthusiasts Strong international appeal of the city of Rome, more and more value for sports and rugby
Tough and constant effort to raise the overall level of the event in terms of sports quality, audience and sponsorship Public relations and committed Press Office
Individuation of the event as an elegant and sought-after meeting occasion, not only in the sports sector, due to the Gala Dinner and to the “Roma Seven Party”
Particular attention to international public, through agreements with sports tour operators and exclusive marketing activities
Excellent sports level of international teams and players
Roma Seven, first Sevens tournament in Italy, 3rd in Europe, 9th in the World
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2007 Final: KooGa Wailers - Samurai International
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Sponsorship Roma Seven 2013
GLOBAL SPONSOR
MAIN SPONSOR
PARTNER MEDIAOFFICIAL PARTNER
TECHNICAL PARTNER
INSTITUTIONAL SPONSOR
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Main sponsorVisibility
n° 4 posters (3.00 x 1.00) front row
Customized area and exclusive signboards in the Village
Presence as title sponsor in radio spot as per media campaign
Back cover and dedicated page in Match Program Magazine (more than 70,000 copies)
Logo on scoreboard of Tournament
Brand to be mentioned by the speaker during the event and awards ceremony
50 pass all areas for the Tournament, including authorization to enter the field and the village
50 invitations to the closing party of the Tournament
20 invitations for the Gala Dinner at tribune
2002
Foster’s Roma Seven
2005
Sidis Roma Seven
2003
Nastro Azzurro Roma Seven
2006
Roma Seven
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Qualification as “Main Sponsor” of Roma Seven Tournament 2013
Sole trade rights
Use of image and logo of Roma Seven Tournament 2013
Logo and link in the homepage of the official website of the event (www.romaseven.com)
Display of the logo in all official promo-adv communications of the event
Possibility of Tournament Naming (Title Sponsor)
Possibility to hand out samplings and promotional material
Main sponsorGeneral Rights
2007
Aams Roma Seven
2008 - 2009
Banca Fideuram Roma Seven
2010 -2012
Greennetwork Roma Seven
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Main Sponsor: Stand Roma Seven 2009
Renault Official Partner Roma Seven 2011 and 2012 Casino Yes Official Partner stand Roma Seven 2012
Stand of ATAC: Official Partner Roma Seven
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Official PartnerVisibility & General Rights
- n° 2 posters (3.00 x 1.00 m ) issued by the Sponsor
- Qualification as “Official Partner” of Roma Seven Tournament 2013
- Sole trade rights
- Use of image and logo of Roma Seven Tournament 2013
- Dedicated page in Match Program Magazine (more than 70,000 copies)
- Logo and link in the homepage of the official website of the event (www.romaseven.com)
- Possibility to hand out samplings and promotional material
- Display of the logo in all official promo-adv communications of the event
- Brand to be mentioned by the speaker during the event and awards ceremony
- 30 pass all areas for the Tournament, including authorization to enter the field and the village
- 30 invitations to the closing party of the Tournament
- 6 invitations for the Gala Dinner at tribune
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Special thanks to
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2008 Final : Stellenbosch University - British Army ARU
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Presence at Courtside
Courtside advertising billboards (3.00 x 1.00 m)
Courtside advertising banners (3.00 x 1.00 m)
Commercial and exhibition stalls will be mounted for Sponsors in the Vip Village
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“Bernabei” Seven Kings of Rome
“Modula” Roma Seven
“Samurai Red&Blu” Ladies
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Sponsorship of a Participating Team
Testimonial
- Possibility to fully associate your brand with one of the top participating teams, thus maximizing the exposure
- We can identify one or more testimonials from the rugby sector to be associated to your brand as symbol of reliability, solidity, suppleness, agility and speed
- Mention of the sponsor’s name in all official press communications and during tournament
- Possibility of branding a shirts of a team
Display of logo on shirts
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Inside front cover Double page
Single page
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Match program Advertising 80 colour pages, 21 x 15 cm, a circulation of 70.000 copieshome delivery
Inside front cover
Inside back cover
Center fold
Back cover
Double page
Single page
Half page
One quarter of a page
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Moreover
Inclusion of logo and link in the official website of the Tournament
Prize money for the winning team, given during award ceremony by your representatives
Branding the closing party
Branding the Saturday’s Roma Seven aperitif
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Branding of referees’ shirts: high exposure thanks to continuous presence on the field during international live TV coverage
Flags at courtyard branding
3D Pitch Branding
Post protection equipment branding: excellent visibility throughout the event
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Previous editions were under the aegis of:
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ROMA 7 Srl
Via Donatello, 7 - 00196 RomaTel 06 64824111
[email protected] - [email protected]
ROMA SEVENS