role of serious games and immersive technologies

Immersive Technology Strategieswww.davidwortley.com

Role of Serious Games and Immersive Technologies in Business Enterprise and Innovation

Ludus Conference Politecnico di Milano

May 2011David Wortley FRSA

Immersive Technology Strategieswww.davidwortley.com

Topics

Introduction to Serious Games and Immersive Technologies

Characteristics of Immersive Applications

Business Enterprise Examples Innovation ExamplesSummary and Conclusion

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Introduction to Serious Games and Immersive Technologies

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What is a Serious Game ?

Games generate passion, excitement, commitment, loyalty, belonging, awareness,

support and action

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Serious Games are NOT New

Games have always been a serious learning tool

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Games or Immersive Experiences ?

Rules, Rewards, Virtual Worlds and Social Networks

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Serious games have been defined as games whose primary purpose is not entertainment but

has a potentially serious benefit or outcome.

This definition is not always helpful because it does not reflect or embrace the full potential of

technologies which create or use immersive experiences to deliver serious benefits

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Immersive Applications

Games Virtual Worlds Social Networks

Immersive Application are commercially very significant because they engage our discretionary

time, attention and money

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Immersive Applications driven by Human Needs and Emotions

Enhancing our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies

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Why are Immersive Technologies Disruptive ?

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Disruptive Communications Technologies

The internet is different in its scope and impact on businessand society to any previous disruptive technology

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The Prosumer

The prosumer effect is unique in our history

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The Attention Economy

Capturing and retaining attention and loyalty are critical in today’s digital media society

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The Secrets of Enterprise and Innovation SuccessAttractivenessAccessibilityAffordability

Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?

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Characteristics of Immersive Applications

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Games / Immersive ApplicationsEncourage imaginationSupport explorationRisk-free environmentHelp our understandingEngage our interestMake inaccessible

accessibleBuild relationshipsBridge to Physical World

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Encouraging Imagination (What if ?)

Creating a new environment/experience can generate new approaches and innovative

services

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Supporting Exploration

Applications which help us to explore and discover

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Risk Free Environment

Simulations reduce both cost and risk

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Help our Understanding

Immersive visualisations help us understand and manage our environment

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Engage our Interest

Make Boring Issues more relevant and interesting

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Make the Inaccessible Accessible

Creating new opportunities for the disadvantaged

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Second Life – Second Chance

Unleashing human potential

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Building Relationships

Creating and supporting networks of interest

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Building Bridges

“My SGI”

Linking the physical and virtual environments

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Business Enterprise Examples

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What are the Key Features ?

Personalisation / relevance Interface and UbiquityCost in time and moneyAbility to control / shapeRichness of experienceChallenge / motivation Intrinsic and extrinsic rewards

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Business Enterprise Games

Practice the skills needed to run a business

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Revenue / Client Generation

Find ways to connect to and retain customers

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Recruitment and Training

Assess skills and develop training plans

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Reduce Costs

Improving productivity and time management

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Innovation Examples

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Ticking all the Boxes

Immersive Technologies have not only created huge market potential but have driven innovations across all

sectors

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Driving Technological Innovation

3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence,

pattern recognition are all driven by Immersive Technology features

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Innovation in Learning

Bringing Science and Art together

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Innovation in Collaboration

Visualise data in richer and easy to understand ways

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Innovation in the Community

Empowering citizens and employees

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Innovation in Technical Support

Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!

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Innovation in Knowledge Management

Intel’s Planet Blue is an internal social network

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Innovation in Maritime Training

Simulating emergency or combat scenarios

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Innovation in Retail Services

Innovating new services to the customer

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Innovative in Interfaces

Broadening user base and creating new experiences

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Innovation in SMEs

Small creative businesses at the leading edge

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Summary and Conclusion

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Envisioned Areas of Development

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Main Points

Immersive technologies are unique in history because of the prosumer effect

It is human need driven – not technology or content Key technologies – sensors, interfaces, 3D,

graphics, bandwidth, cloud computing, AI Physical and virtual worlds being integrated SME’s driving innovation more than researchers Emerging opportunities and threats

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Questions

?

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Role of Serious Games and Immersive Technologies in Business Enterprise and Innovation

Ludus Conference Politecnico di Milano

May 2011David Wortley FRSA