role of serious games and immersive technologies

Immersive Technology Strategieswww.davidwortley.com

Role of Serious Games and Immersive Technologies in Business Enterprise and Innovation

Ludus Conference Politecnico di Milano

May 2011David Wortley FRSA


Topics

Introduction to Serious Games and Immersive Technologies

Characteristics of Immersive Applications

Business Enterprise Examples Innovation ExamplesSummary and Conclusion


Introduction to Serious Games and Immersive Technologies


What is a Serious Game ?

Games generate passion, excitement, commitment, loyalty, belonging, awareness,

support and action


Serious Games are NOT New

Games have always been a serious learning tool


Games or Immersive Experiences ?

Rules, Rewards, Virtual Worlds and Social Networks


Serious games have been defined as games whose primary purpose is not entertainment but

has a potentially serious benefit or outcome.

This definition is not always helpful because it does not reflect or embrace the full potential of

technologies which create or use immersive experiences to deliver serious benefits


Immersive Applications

Games Virtual Worlds Social Networks

Immersive Application are commercially very significant because they engage our discretionary

time, attention and money


Immersive Applications driven by Human Needs and Emotions

Enhancing our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies


Why are Immersive Technologies Disruptive ?


Disruptive Communications Technologies

The internet is different in its scope and impact on businessand society to any previous disruptive technology


The Prosumer

The prosumer effect is unique in our history


The Attention Economy

Capturing and retaining attention and loyalty are critical in today’s digital media society


The Secrets of Enterprise and Innovation SuccessAttractivenessAccessibilityAffordability

Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?


Characteristics of Immersive Applications


Games / Immersive ApplicationsEncourage imaginationSupport explorationRisk-free environmentHelp our understandingEngage our interestMake inaccessible

accessibleBuild relationshipsBridge to Physical World


Encouraging Imagination (What if ?)

Creating a new environment/experience can generate new approaches and innovative

services


Supporting Exploration

Applications which help us to explore and discover


Risk Free Environment

Simulations reduce both cost and risk


Help our Understanding

Immersive visualisations help us understand and manage our environment


Engage our Interest

Make Boring Issues more relevant and interesting


Make the Inaccessible Accessible

Creating new opportunities for the disadvantaged


Second Life – Second Chance

Unleashing human potential


Building Relationships

Creating and supporting networks of interest


Building Bridges

“My SGI”

Linking the physical and virtual environments


Business Enterprise Examples


What are the Key Features ?

Personalisation / relevance Interface and UbiquityCost in time and moneyAbility to control / shapeRichness of experienceChallenge / motivation Intrinsic and extrinsic rewards


Business Enterprise Games

Practice the skills needed to run a business


Revenue / Client Generation

Find ways to connect to and retain customers


Recruitment and Training

Assess skills and develop training plans


Reduce Costs

Improving productivity and time management


Innovation Examples


Ticking all the Boxes

Immersive Technologies have not only created huge market potential but have driven innovations across all

sectors


Driving Technological Innovation

3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence,

pattern recognition are all driven by Immersive Technology features


Innovation in Learning

Bringing Science and Art together


Innovation in Collaboration

Visualise data in richer and easy to understand ways


Innovation in the Community

Empowering citizens and employees


Innovation in Technical Support

Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!


Innovation in Knowledge Management

Intel’s Planet Blue is an internal social network


Innovation in Maritime Training

Simulating emergency or combat scenarios


Innovation in Retail Services

Innovating new services to the customer


Innovative in Interfaces

Broadening user base and creating new experiences


Innovation in SMEs

Small creative businesses at the leading edge


Summary and Conclusion


Envisioned Areas of Development


Main Points

Immersive technologies are unique in history because of the prosumer effect

It is human need driven – not technology or content Key technologies – sensors, interfaces, 3D,

graphics, bandwidth, cloud computing, AI Physical and virtual worlds being integrated SME’s driving innovation more than researchers Emerging opportunities and threats


Questions

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Role of Serious Games and Immersive Technologies in Business Enterprise and Innovation

Ludus Conference Politecnico di Milano

May 2011David Wortley FRSA

role of serious games and immersive technologies

Documents

games immersive applications

immersive experiences

role of serious games

immersive technology

potential of technologies

serious benefits

boxesimmersive technologies

new experiences