roi methodology_dr. elling hamso

ROI Methodology

+47 90 12 24 18

elling.hamso@eventroi.org

Linkedin: ellinghamso | Twitter: ehamso |Facebook: ellinghamso

www.eventroi.org

Dr. Elling Hamso

Managing Partner

The Cleaning Franchise Story

in order to make more money?”

”what exactly do you know

after the event

that participants should do differently

”we have different categories of

participants”

”why don’t they do that already?”

which adds value to stakeholders

The Principle of Value Creation

to DO something

Influence participants

at the lowest possible cost

ROI Objective ROI Objectives

ROI Objective Impact Objectives

ROI Objective Behaviour Objectives

ROI Objective Learning Objectives

ROI Objective Learning Environment Objectives

Target Audience Objectives

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI

ROI Methodology developed during 30 years

30.000 trained practitioners

22 disciplines, incl. meetings

54 countries

60 books

90% of attendees will indicate an

intention to implement new sales

strategies within two months after

the meeting

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI

1 Learning Environment

Level 1 – Learning

Environment

Participants rate the relevance of

the meeting to success in their

jobs as 4.5 out of 5

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI

1 Learning Environment

Level 1 – Learning

Environment

85% of attendees have no formal

training in project management

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI

0 Target Audience

Level 0 – Target Audience

Participants score 75 out of 100 or

better on the new strategy quiz

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI

1

2 Learning

Level 2 – Learning

Participants are using the new

customer interaction skills

after the meeting in 90%

of situations where they

are needed

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI

3 Behaviour Level 3 - Behaviour

Decrease the amount of time

required to complete projects

by 5% within 6 months of

the meeting

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI

4 Impact Level 4 – Impact

Participants rate the meeting as a

good investment for the company

with an average

of 4.3 out of 5

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI

1 Learning Environment

Level 1 – Learning

Environment

Increase sales from existing

customers by 5% within

9 months of the meeting

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI

4 Impact Level 4 – Impact

Achieve a 25% return on

investment within the first

12 months of the meeting

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI 5 ROI

Level 5 – ROI

Successfully demonstrate new

selling techniques during

classroom role play

0 Target Audience

1 Learning Environment

2 Learning

3 Behaviour

4 Impact

5 ROI

2 Learning

Level 2 – Learning

How will you use what you learned?

No Probably Not Maybe Probably Yes Definitely Average

Score

Discuss with my colleagues 0% 0% 0% 37.5% 62.5% 4.6

Review risk management procedures in

my organisation 0% 0% 0% 50% 50% 4.5

Conduct formal risk assessments before

major events 0% 0% 50% 37.5% 12.5% 3.6

Review how we check on suppliers’

safety procedures 0% 12.5% 12.5% 62.5 12.5 3.8

Meet with our insurance brokers to

review current policies 12.5% 12.5% 62.5% 0% 12.5% 2.9

Other (specify below) 0% 0% 0% 0% 0% 0.0

Do you know the basic principles of how to assess risk?

87% 6 2 2 4 0 0 0 0 0 0 0 AFTER the seminar

40% 0 0 0 0 4 2 2 4 0 2 0 BEFORE the seminar

Avg 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Do you feel comfortable with leading a risk assessment exercise for a major event?

70% 2 2 4 0 0 4 2 0 0 0 0 AFTER the seminar

31% 0 0 0 0 2 4 0 2 2 2 2 BEFORE the seminar

Avg 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Could you draw a matrix for classification for different types of risk?

70% 4 0 2 2 0 4 2 0 0 0 0 AFTER the seminar

14% 0 0 0 0 0 0 2 2 2 2 6 BEFORE the seminar

Avg 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Could you list the four different risk management alternatives?

71% 4 0 0 2 6 2 0 0 0 0 0 AFTER the seminar

13% 0 0 0 0 0 2 0 2 0 2 8 BEFORE the seminar

Avg 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%