rohit talwar - event innovation and the technology timeline - imex las vegas - october 11th 2011
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Event
Innovation
October 10th 2011
IMEX Las Vegas
Rohit Talwar
rohit@fastfuture.com
www.convention-2020.com
Contents
Presentation p 3
About Fast Future p 36
Image Sources p 43
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Outside-in focus
• Multiple outputs Nov 2009 – December 2011
Convention 2020
Engaging Gen Y / Gen Z
CEED Slovenia
http://www.borev.net/imf.jpg
Serving Multiple Learning Styles
PCMA Learning Lounge
http://www.borev.net/imf.jpg
Collaborative Design - LIFT
http://www.borev.net/imf.jpg
Collaborative Events – Gastro
http://www.borev.net/imf.jpg
Participant Rich Design
SPINCon
Total Immersion
Food Service Network
http://www.borev.net/imf.jpg
Gamification - Cisco
Co-located Breakouts
Globe Forum – Silent Conference
http://www.borev.net/imf.jpg
Trade Show Innovation
• Routes / Network
• Health Industry
Distributors
• United Food
Processors
Reinventing Trade Shows Society of Automobile Engineers
Experience-Led Trade Show
Food Inspiration
http://www.borev.net/imf.jpg
Creating Experiences
Adelaide Convention Centre
http://www.borev.net/imf.jpg
Innotown – Simple and Slow
http://www.borev.net/imf.jpg
Rigorous Curation
/ Event Design
What’s the Technology Horizon?
Image source: Frog Design
Technology Gets Personal By 2020 all conferences and exhibitions I attend will offer a totally
personalised experience, tailor-made to my needs, and offering
whatever technological tools are needed to make the event fully
interactive so I can engage with and influence the content of the event.
77% 1093 respondents Image source: msnbcmedia2.msn.com
Total Customisation In 2020, the personal comfort of attendees will be much more important to
organisers than today. Individuals will be able to obtain personalised menus at
meals, there will be many options for entertainment and relaxation, e.g.
customised seating. Organisers will make far better use of information about
individual attendees than they do today.
70% 1093 respondents Image source: gadgetheat.com
Real Time / Predictive Analytics
Image source: regmedia.co.uk
Telephony • Voice
• Messaging
• SIM card
• Phonebook
• Ring Tones
• Security
Connectivity • Cellular
• Up to 14 bands
• WLAN/BT
• GPS
• NFC
• FM
Data/
Enterprise • 100Mbps
• IMS
• Browsing
• VPN
• PIM
• Ecommerce
• Payments
Software • Protocols
• Middleware
• Applications
• User Interface
• Minimize fragmentation
Multimedia • Camera 8-16M
• Camcorder
• 24M Color Display
• Memory (160GB)
• Multiformat A/V • HD Video/TV out
• Games
(50-100M Tps)
• DRM
TMT – Convergence and Immersion
What I Want – When I Want
Image sources L-R: blog.core-ed.net / neonpunch.com / geek.com
New Analytics and a New Knowledge Infrastructure Image source: techrepublic.com
Augmented Reality / Heads Up
Image sources L-R: image-acquire.com/
gawker.com / gizmag.com
Haptics / Holograms / Interactive Surfaces
Image sources L-R: tuvie.com /
flickr.com / blogspot. com
Haptics Technology
Image source: whistleout.com.au
Holographic Laptops
Image source: livetradingnews.com
Wearable Displays
Image source: dailythings.info
Immersive Web
Image source: lightgalleries.net
TeliaSonera in Sweden claims
a 76% reduction in carbon
dioxide emissions
76% CO2
reduction
2001 2009
• Reducing business travel by more than 50%
• Increasing the use of tele-meeting services, by 15-20% per year
• Reducing the office area/employee by a total of 50%
• Reducing total energy consumption by more than 30%
• Green electricity from 2007
• Introducing mobile working
Image source: Telia Sonera
TeliaSonera TelePresence
Meetings Stockholm-Helsinki
• Number of meetings: 464
• Reduced number of journeys: 1.392
– 500,000€ in travel costs
• Saved working time: 40 months
• Reducing carbon dioxide emissions by: 169,000 kg
Image source: Telia Sonera
Meeting Models
Source: Tandberg
Next Steps –
How Can You Get Involved
Tell us about
your event
innovations!
rohit@fastfuture.com
www.convention-2020.com
Roundtables organized by
1 – AMC or PCO?
2 – Insurance for Events
3 – Membership Recruitment and/or
Retention
4 – Using Events to Build Brand
Awareness
5 – Building Relationships in New
Markets
6 – Conference Sponsorship (A)
7 – Conference Sponsorship (B)
8 – Hybrid & Virtual Conferences (A)
9 – Hybrid & Virtual Conferences (B)
10 - Expanding to Latin America
11 – Green Meetings
12 - Holding a Meeting in China
13 - Social Networks & Online
Communities (A)
14 - Social Networks & Online
Communities (B)
15 – Using Social Media to Market
your Event
16 - TBC
About Fast Future
Fast Future • Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas,
developments, people, trends and forces
shaping the future
• Clients
– Industry Associations
– GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK
– Governments in Dubai, Finland, Nigeria,
Singapore, UK, US
– Aeroports de Paris / Schiphol Group
– Vancouver Airport Services
– EADS / Siemens Airport Services
– Mauritius Duty Free
– Amadeus / Travelport
– Qatar Airlines
– Saudi Tourism Commission
– Intercontinental Hotels
Rohit Talwar • Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future – Published 08/2008
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
rohit@fastfuture.com
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making
framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
rohit@fastfuture.com
Designing Your Future Key Trends, Challenges and Choices Facing
Association and Nonprofit Leaders
Our Services Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Accelerated Scenario
Planning, Timelining &
Future Mapping
Identification of
Opportunities for
Innovation and Strategic
Investment Strategy Creation &
Development of
Implementation
Roadmaps
Design & Facilitation of
Innovation, Incubation
& Venturing
Programmes
Expert Consultations &
Futures Think Tanks
Personal Futuring for
Leaders and Leadership
Teams
Public Speaking, In-
Company Briefings,
Seminars and
Workshops
Example Projects • Public and private client research e.g. :
– Convention 2020
– The Shape of Jobs to Come – Department for Business, Innovation and Skills
– Designing Your Future (Published August 2008) – book written for the American Society
of Association Executives & The Center for Association Leadership
– Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Vision
to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Scenarios for the global economy for 2030 and the implications for migration
– Global Economies – e.g. The Future of China – the Path to 2020
– Winning in India and China
– Aviation and Airports e.g. Aviation 2030
– Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trends
and challenges for the events industry
• Strategic advice to industry players
• Confidential advisory and coaching services to CEOs and top teams
• Public speaking at public conferences and in-company events
• Future thinking workshops and retreats
Our Clients
Image Sources
Image Sources p.1
Page
1. http://www.artlex.com/ArtLex/ij/images/imagination_einstein.gif
4. http://www.ceedslovenia.org/web/SystemPhotos/Regional%20Conference%202011/Header%20web.jpg
5. http://jeffhurtblog.com/2011/02/10/why-pcma-learning-lounge-worked/
6. http://www.liftconference.com/files/images/lift10_poster_300px.jpg
7. http://www.gastro2009.org/impressions/ind_exh/index.php?navId=277
8. http://attendesource.com/accounts/register123/metroconnection/spin/events/spincon2011/header-3.jpg
9. http://www.foodservicenetwork.nl/
10. http://www.juxtinteractive.com/_media/images/hunt_lg_01.jpg
11. http://www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png
13. http://intrepidcs.com/themes/ICS/images/misc/ICSchina_2011.jpg
14. Left to Right
1. http://cdn.blisstree.com/files/2009/10/Chef-Zuma-Press-Michelle-sm.jpg
2. http://www.thechefalliance.com/userfiles/image/Chef/chef%202%20chefs%20prepping%20veggies.jpg
15. Left to Right
1.
http://ourlifeinoz.files.wordpress.com/2011/02/685375_thumbnail_280_sa_s_frist_state_wine_festival_2011_cellar_door_win
e_festival_adelaide-v1.jpg
2. http://www.adelaidecc.com.au/files/5366-800x533.jpg
17. http://www.traveltechnology.com/wp-content/uploads/2011/03/Airport-of-Tomorrow.png
18. http://www.frogdesign.com/images/dattoos_cs_1.jpg
19. http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070112/070112_virtual_reality_hmed_8a.hmedium.jpg
20. http://gadgetheat.com/wp-content/uploads/2008/05/surf-chair.jpg
21. http://regmedia.co.uk/2008/03/18/google_adwords_machine.png
22. http://www.reghardware.com/2010/08/11/video_rim_blackberry_torch_9800/
Image Sources p.2 23. Left to Right
1. http://blog.core-ed.net/derekarchives/NokiaFanPhone.jpg
2. http://www.neonpunch.com/wp-content/uploads/2009/03/iphone_apps.jpg
3. http://www.geek.com/wp-content/uploads/2010/08/Steve-Jobs-hologram-on-iPhone.jpg
24. http://i.techrepublic.com.com/blogs/data-explosion.jpg
25. Left to Right
1. http://www.image-acquire.com/wp-content/uploads/2010/05/500x_firstforbes.jpg
2. http://images.gizmag.com/hero/frog2020.jpg
3. http://cache.gawker.com/assets/images/gizmodo/2009/06/interactive-data-eyeglasses.jpg
26. Left to Right
1. http://www.tuvie.com/wp-content/uploads/your-life-in-2020-frog-design1.jpg
2. http://4.bp.blogspot.com/_LYLNQSJkOcM/TMOyFH7Hv3I/AAAAAAAAACE/ISxznCcG6gw/s1600/SkinputImg1.jpg
3. http://www.flickr.com/photos/lukedebruijn/3991431571/
27. http://www.whistleout.com.au/blog/wp-content/uploads/2010/11/Haptic-Screen.jpg
28. http://www.livetradingnews.com/wp-content/uploads/hp_3d_laptop.jpg
29. http://dailythings.info/wp-content/uploads/2009/11/largest-wearable-display_d57eq_54.jpg
30. http://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpg
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