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RFID for automatic crate tracking

November 3rd 2010

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Agenda

Pack and Sea – Company presentation

The business drivers

RFID on fish crates – challenges and deployment

The traceability system and day to day operations

Next phases

Video – day to day operations

QA

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Company Presentation

Background and mission

• Responsible for the supply of fish crates to

the fishery in Denmark

• Main functions

– Sourcing / production of crates

– Transport / storage

– Cleaning

– Administration

• Pack and Sea is owned by fishery

organizations in 10 Danish harbors

• Danish + international locations

Pack and Sea A/S

Harbour

Collector Auction Buyer

Fishing vessel

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Organization

Chairman, CEO and CFO

Local fishermens Org.

Auctions and sorting centres

Collection places abroad

Lyngsoe Systems

Lyngsoe Systems

Company Presentation

Organization

External consultant

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Company Presentation

Customers

• 500 vessels

• 300 buyers in- and outside DK

Economy

• 2.1 mio. crate handed out per year

• Turn-around-time 12.6 times per year

• 6.7 mio. RFID readings per year

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What are the business drivers?

Cost reduction / optimization

• Reduce the losses of crates

• Shorter turn around time – improve

utilization of assets

• 2 types of assets instead of 25

• Economics of scale

– Sourcing – larger quantity

– Administration

– Logistic operations

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Fish crate – Key component in the system

Fish crates – the key component

• 60,000 “Denmark Crate”

• 130,000 conic crates

• Each fish crate has 2 RFID UHF EPC GEN2 tags

• Pack and Sea fish crates with RFID – perfect as trace

units

– Unique identifiable

– In the flow already

– Fish crate ID is the link / key to traceability

information

• New RFID enabled products – pallets and containers

RFID Tags

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Fish crate – RFID Challenges

Aggressive environment

• Temperature range -30 to +70 degree Celsius

• Crates are machine washed app. 12 times per year

• Detergents

• Saltwater

• Rough handling

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Fish crate – RFID tags

RFID on crates

• 3 steps mounting

– Tags are sourced as

“raw” inlays

– Coated

– Placed on a plastic plate

– Ultra sound welded on

crate

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Fish crate flow

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Crates returnedAutomatic

registration of crates

Crates for sorted fish

Washing

Sorted fish for auction

Sorting

Sorting – species and size etc.

Auction

Customer / Exporter

Storage

RFID and electronic data collection/handling reduces administrative and logistic costs

RFID reader on washing

maschine

Handheld RFID reader

(Crate IDs + customer)

• Stock overview • Customer overview• Documentation of transactions

Handover to vessel

Fish for sorting

Sorted fish ready for auction

Fish crate flow and RFID registrations

Handheld RFID reader

(Crate IDs + customer)

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RFID Equipmenton the harbours•Collector•Sorting •Auction

Traceability System – how is the technical setup?

Pack and SeaERP / CRM

Lyngsoe Asset Management System

WWW

AM usersSupport

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Traceability System – how is the technical setup?

Reader

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Bonnerup Data• ERP System• CRM System• Invoicing

Lyngsoe Systems• Asset Management Systems• Handling of all RFID registrations• Stock and flow reports

Datahandling – from RFID tag to invoice

Transactions

Customer data

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Phase II – Traceability in the fishery

Waitrose Responsible Fishing Policy

New EU regulation (art. 58) 1st January 2011Traceability vessel to consumer Labelling

EU IUU-regulation (1005/2008) 1st January 2010Third countries (import /export and

landings from countries outside EU)Documentation – catch certificates

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Phase II – Traceability and Documentation in the value chain

VesselVessel SortingSorting AuctionAuction

ProcesserProcesser

EksporterEksporter

VesselVessel AuctionAuction

Retail chainsRetail chains ConsumersConsumers

VesselVessel SortingSorting AuctionAuction ImporterImporter

VesselVessel SortingSorting AuctionAuction

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Phase III – Communicating with consumers

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VIDEO PRESENTATION

www.lyngsoesystems.com