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TRANSCRIPT
RFID for automatic crate tracking
November 3rd 2010
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Agenda
Pack and Sea – Company presentation
The business drivers
RFID on fish crates – challenges and deployment
The traceability system and day to day operations
Next phases
Video – day to day operations
QA
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Company Presentation
Background and mission
• Responsible for the supply of fish crates to
the fishery in Denmark
• Main functions
– Sourcing / production of crates
– Transport / storage
– Cleaning
– Administration
• Pack and Sea is owned by fishery
organizations in 10 Danish harbors
• Danish + international locations
Pack and Sea A/S
Harbour
Collector Auction Buyer
Fishing vessel
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Organization
Chairman, CEO and CFO
Local fishermens Org.
Auctions and sorting centres
Collection places abroad
Lyngsoe Systems
Lyngsoe Systems
Company Presentation
Organization
External consultant
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Company Presentation
Customers
• 500 vessels
• 300 buyers in- and outside DK
Economy
• 2.1 mio. crate handed out per year
• Turn-around-time 12.6 times per year
• 6.7 mio. RFID readings per year
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What are the business drivers?
Cost reduction / optimization
• Reduce the losses of crates
• Shorter turn around time – improve
utilization of assets
• 2 types of assets instead of 25
• Economics of scale
– Sourcing – larger quantity
– Administration
– Logistic operations
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Fish crate – Key component in the system
Fish crates – the key component
• 60,000 “Denmark Crate”
• 130,000 conic crates
• Each fish crate has 2 RFID UHF EPC GEN2 tags
• Pack and Sea fish crates with RFID – perfect as trace
units
– Unique identifiable
– In the flow already
– Fish crate ID is the link / key to traceability
information
• New RFID enabled products – pallets and containers
RFID Tags
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Fish crate – RFID Challenges
Aggressive environment
• Temperature range -30 to +70 degree Celsius
• Crates are machine washed app. 12 times per year
• Detergents
• Saltwater
• Rough handling
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Fish crate – RFID tags
RFID on crates
• 3 steps mounting
– Tags are sourced as
“raw” inlays
– Coated
– Placed on a plastic plate
– Ultra sound welded on
crate
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Fish crate flow
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Crates returnedAutomatic
registration of crates
Crates for sorted fish
Washing
Sorted fish for auction
Sorting
Sorting – species and size etc.
Auction
Customer / Exporter
Storage
RFID and electronic data collection/handling reduces administrative and logistic costs
RFID reader on washing
maschine
Handheld RFID reader
(Crate IDs + customer)
• Stock overview • Customer overview• Documentation of transactions
Handover to vessel
Fish for sorting
Sorted fish ready for auction
Fish crate flow and RFID registrations
Handheld RFID reader
(Crate IDs + customer)
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RFID Equipmenton the harbours•Collector•Sorting •Auction
Traceability System – how is the technical setup?
Pack and SeaERP / CRM
Lyngsoe Asset Management System
WWW
AM usersSupport
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Traceability System – how is the technical setup?
Reader
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Bonnerup Data• ERP System• CRM System• Invoicing
Lyngsoe Systems• Asset Management Systems• Handling of all RFID registrations• Stock and flow reports
Datahandling – from RFID tag to invoice
Transactions
Customer data
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Phase II – Traceability in the fishery
Waitrose Responsible Fishing Policy
New EU regulation (art. 58) 1st January 2011Traceability vessel to consumer Labelling
EU IUU-regulation (1005/2008) 1st January 2010Third countries (import /export and
landings from countries outside EU)Documentation – catch certificates
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Phase II – Traceability and Documentation in the value chain
VesselVessel SortingSorting AuctionAuction
ProcesserProcesser
EksporterEksporter
VesselVessel AuctionAuction
Retail chainsRetail chains ConsumersConsumers
VesselVessel SortingSorting AuctionAuction ImporterImporter
VesselVessel SortingSorting AuctionAuction
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Phase III – Communicating with consumers
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VIDEO PRESENTATION
www.lyngsoesystems.com