review on magenta advertising's 2015 ultimate guide for branding design

review on2015 ULTIMATE GUIDE FOR BRANDING DESIGNarticles

alwi kosasih

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Overviewthis articles were taken from Magenta Design+ Advertising Agency subscriptions dated 15th Oct, 2015.This article chosen to be reviewed because it gives a handiful guide about design changes in digital era, which can be a learning for myself, as an editor.

Value of DesignBusiness owner and marketers over the value of design are now convinced that spending on design can make a real returns.

Value of DesignThe UK Design Council & Arts and Humanities Design Council discovered that every £1 spent on good design can make £20 revenue returns and £4 increased profits.

Form Vs.

Function

Transition over intact functioned parts into more simplified design are the main focus of design in many industries to revolutionized form over function.

Form Vs.

Function

Minimalistic approach can be seen in Apple and IKEA products, which stack off the functionality and formed sophistication on simply designed products.

The Why on Design.

The Why on Design.are you designing?Better looks.

To tackle a problem.

To tackle a problem.

For example, minimalism in web design is becoming a popularized trend as people face information overload and are browsing the web for quick and easy answers to their questions.

2015 DesignTrends

2015 DesignTrends

Masonry

There is no fixed height rows or columns, the purpose is to

optimize the use of space

2015 DesignTrends

FlatThe flat design features a

much more simplified, classically digital aesthetic

and user-centric approach to simplify the user experience

rather than the aesthetic experience.

2015 DesignTrends

Gradient & Layer

Subtle gradients, layers, and animation are still used in

hopes of keeping a sense of the tangible world.

Print alwaysinfluencedbyweb

Many of the concepts that are being used in

web design will be seen more in print as our

personas “default” to digital viewing of

printable media on mobile devices and pcs.

ConclusionDesign are important aspect of media, yet it dynamically changing. Trends of design will always changing due advancement of technology, and its problem-solving needs.