rethinking customer behaviour in digital payments
Post on 18-Jan-2017
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Rethinking Customer Behavior in Digital
Payments
Stone AtwineCEO/Founder, http://remit.ug
Cards & Payments East Africa
Digital Payments are awesome but…
something is wrong…
400 million internet connections in
Africa
1 billion people in Africa
1 billion devices in Africa
it’s about people, not devices…..
what does the customer really
want?
what we are building
what we think we are building
what the customer wants
Solid Performance
Affordability
Interoperability
Simplicity
Trust
Instant Support
What the new customer wants:
•Solid Performance•Affordability•Interoperability•Convenience & Simplicity•Trust•Support, here and now
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