rethinking customer behaviour in digital payments

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Rethinking Customer Behavior in Digital Payments Stone Atwine CEO/Founder, http://remit.ug Cards & Payments East Africa

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Page 1: Rethinking customer behaviour in digital payments

Rethinking Customer Behavior in Digital

Payments

Stone AtwineCEO/Founder, http://remit.ug

Cards & Payments East Africa

Page 2: Rethinking customer behaviour in digital payments

Digital Payments are awesome but…

Page 3: Rethinking customer behaviour in digital payments

something is wrong…

Page 4: Rethinking customer behaviour in digital payments

400 million internet connections in

Africa

Page 5: Rethinking customer behaviour in digital payments

1 billion people in Africa

Page 6: Rethinking customer behaviour in digital payments

1 billion devices in Africa

Page 7: Rethinking customer behaviour in digital payments

it’s about people, not devices…..

Page 8: Rethinking customer behaviour in digital payments

what does the customer really

want?

Page 9: Rethinking customer behaviour in digital payments

what we are building

Page 10: Rethinking customer behaviour in digital payments

what we think we are building

Page 11: Rethinking customer behaviour in digital payments

what the customer wants

Page 12: Rethinking customer behaviour in digital payments

Solid Performance

Page 13: Rethinking customer behaviour in digital payments

Affordability

Page 14: Rethinking customer behaviour in digital payments

Interoperability

Page 15: Rethinking customer behaviour in digital payments

Simplicity

Page 16: Rethinking customer behaviour in digital payments

Trust

Page 17: Rethinking customer behaviour in digital payments

Instant Support

Page 18: Rethinking customer behaviour in digital payments

What the new customer wants:

•Solid Performance•Affordability•Interoperability•Convenience & Simplicity•Trust•Support, here and now