rethink: student communication & attrition intervention plan
Post on 01-Dec-2014
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Student Communication & Attrition Intervention Plan
Presented by:Bill Ryder/Becki Hunt Ingersoll
● Launched May 2011● 7 teams/60 users (Admissions, Advising, UNST)● Interactions & Campaigns● 90K Logged Interactions● 240K+ Campaign messages to date
Lifetime Engagement
Prospect Friend Alumnus Applicant Student
Accomplishments to Date
● Dean's/President's List Notification Change● Application processing led to a 25% drop in
traffic (phone, email, in-person)● Transfer Survey (12% or 1,304 responses)● Increase in Honors Applications
○ Nov 1, 2011: 4 apps for 201204○ Nov 1, 2012: 67 apps for 201304
● Retention Outreach● Financial Aid efforts● Grad School of Education
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