retail mobility presentation for retail connections

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Summary of research conducted with Retail Connections on Mobility in Retail on June 22nd, 2012

TRANSCRIPT

Supply

Chain

Insights

Retail Mobility

Summary ChartsMay – June 2012

Supply Chain Insights LLC Copyright © 2012, p. 2

Supply Chain Insights

Mobile Applications.

A dedicated group to improving mobility

Struggle to get the right talent

Years working on a mobile strategy.

Convergence

1.6

35%

1.3

!

42%

Supply Chain Insights LLC Copyright © 2012, p. 3

Agenda

Supply Chain Insights LLC Copyright © 2012, p. 4

WHY WHAT

• OBJECTIVE: To understand the current state

of mobile in the retail extended supply chain.

• HYPOTHESIS: The use of mobile in retail is

just beginning.

• Survey topics included:

• Mobile strategy – presence and elements of

strategy, barriers, use of IT systems

• Mobile influence – personal & corporate

• New technology trends – importance to company,

current performance

• Company operations related to mobile & retail

WHEN & HOW WHO

• Online interviews were conducted between

May 16 – June 18, 2012

• Conducted in partnership

with Retail Connections

• 40 completed surveys

• Work in the Retail industry (Specialty, Grocery,

Mass, Convenience, Other).

• Primary positions include CIO, IT, COO

Study Overview

Supply Chain Insights LLC Copyright © 2012, p. 5

Agenda

Supply Chain Insights LLC Copyright © 2012, p. 6

Company Details

Supply Chain Insights LLC Copyright © 2012, p. 7

Respondent Experience

Supply Chain Insights LLC Copyright © 2012, p. 8

Banners

Supply Chain Insights LLC Copyright © 2012, p. 9

Product Summary

Supply Chain Insights LLC Copyright © 2012, p. 10

Distribution

Supply Chain Insights LLC Copyright © 2012, p. 11

Agenda

Supply Chain Insights LLC Copyright © 2012, p. 12

Technology Trend Importance:

Today vs. One Year Ago

Supply Chain Insights LLC Copyright © 2012, p. 13

Technology Trends:

Importance vs. Performance

Supply Chain Insights LLC Copyright © 2012, p. 14

Mobile & Social Presence

Supply Chain Insights LLC Copyright © 2012, p. 15

Company’s Mobile Status

Supply Chain Insights LLC Copyright © 2012, p. 16

Personal Mobile

Influence/Knowledge

Supply Chain Insights LLC Copyright © 2012, p. 17

Agenda

Supply Chain Insights LLC Copyright © 2012, p. 18

Mobile Group

Supply Chain Insights LLC Copyright © 2012, p. 19

Mobile Strategy

Supply Chain Insights LLC Copyright © 2012, p. 20

Barriers to Implementing

Mobile Strategy

Supply Chain Insights LLC Copyright © 2012, p. 21

IT Systems for Mobile Efforts:

Importance vs. Performance

Supply Chain Insights LLC Copyright © 2012, p. 22

Supply Chain Insights

Mobile Applications.

A dedicated group to improving mobility

Struggle to get the right talent

Years working on a mobile strategy.

Convergence

1.6

35%

1.3

!

42%

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