resume-a personal marketing tool

RESUMES

OR MARKETING YOURSELF

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1

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THE AVERAGE TIME YOUR COVER LETTER RECEIVES

20 SECONDS THE TIME YOUR RESUME

RECEIVES

WHAT A RESUME ISA SALES TOOL

IT IS NOT A LIFE HISTORY A PROFESSIONAL HISTORY ABOUT YOUR HOBBIES ABOUT YOUR FAMILY ABOUT YOUR SALARY A WORK OF ART A STATEMENT OF YOUR PERSONAL PHILOSOPHY ON LIFETHERE ARE NO RULESTHERE ARE EXPECTATIONS

RESUME BASICS

FIRST THINGS FIRST.WHO ARE YOU?

WHERE ARE YOU?HOW TO GET IN CONTACT WITH YOU.

REMEMBER, THAT THIS IS ALL ABOUT MARKETING YOURSELF – NOT JUST A

LAUNDRY LISTING OF WHAT YOU’VE DONE

CAREER SUMMARY

FORMAT OPTIONSTO CATCH AN EYE

HEADLINEPARAGRAPH

CORE COMPETENCIESBULLETS

CATEGORY

PROFESSIONAL EXPERIENCE

RELEVANT PAST JOBSWHAT YOU DID

NOT THE POSITIONOR FUNCTION

AGAINCATCH THE EYE

USING APPROPRIATE FORMATTING

EDUCATIONCREDENTIALS

ANDCERTIFICATIONS

CONSOLIDATEBUT BE DETAILED

INCLUDE EVERYTHINGCONTINUING EDUCATION

IT’S THE EXTRASTHAT COUNT!

HONORSAWARDS

TECHNOLOGY QUALIFICATIONSAFFILIATIONS

- DISTINGUISHES YOU FROM OTHERS AND ARE VALUABLE TO EMPLOYER

- REALLY IMPRESSIVE STUFF SHOULD BE IN CAREER SUMMARY, NOT HERE

- INCLUDE PUBLICATIONS, PUBLIC SPEAKING EXPERIENCE, AWARDS, AND PROFESSIONAL AFFILIATIONS

THE COVER LETTER

RESEARCHCUSTOMIZE

ENTHUSIASMCOMMUNICATION

NOT A SUMMARY OF YOUR RESUME

TOP 10 MISTAKES1) Don’t Rely On Outdated Sources2) Don’t Include Every Job – Relevancy3) Listing Only Job Duties Rather Than Accomplishments – Answer This Question –

What Did You Accomplish In This Job That Someone Else Might Not Have?4) Don’t Include Subjective Descriptions – Just The Facts5) Don’t leave out volunteer work if it’s relevant you still did it – even if you didn’t

get paid6) Don’t include inappropriate information – family, height, weight, salary history,

etc.7) Don’t overdo the creativity – clarity is more important8) Having tiny inconsistencies – attention to detail9) Sending in a resume without a cover letter. Research and customize it for

making a compelling case for yourself as a candidate.10) Believing every piece of resume advice you get. Ask 10 times, get 10 answers.