resume-a personal marketing tool

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RESUMES OR MARKETING YOURSELF

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The Good, Bad and Ugly of Resume Building

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Page 1: RESUME-A Personal Marketing Tool

RESUMES

OR MARKETING YOURSELF

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THE AVERAGE TIME YOUR COVER LETTER RECEIVES

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20 SECONDS THE TIME YOUR RESUME

RECEIVES

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WHAT A RESUME ISA SALES TOOL

IT IS NOT A LIFE HISTORY A PROFESSIONAL HISTORY ABOUT YOUR HOBBIES ABOUT YOUR FAMILY ABOUT YOUR SALARY A WORK OF ART A STATEMENT OF YOUR PERSONAL PHILOSOPHY ON LIFETHERE ARE NO RULESTHERE ARE EXPECTATIONS

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RESUME BASICS

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FIRST THINGS FIRST.WHO ARE YOU?

WHERE ARE YOU?HOW TO GET IN CONTACT WITH YOU.

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REMEMBER, THAT THIS IS ALL ABOUT MARKETING YOURSELF – NOT JUST A

LAUNDRY LISTING OF WHAT YOU’VE DONE

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CAREER SUMMARY

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FORMAT OPTIONSTO CATCH AN EYE

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HEADLINEPARAGRAPH

CORE COMPETENCIESBULLETS

CATEGORY

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PROFESSIONAL EXPERIENCE

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RELEVANT PAST JOBSWHAT YOU DID

NOT THE POSITIONOR FUNCTION

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AGAINCATCH THE EYE

USING APPROPRIATE FORMATTING

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EDUCATIONCREDENTIALS

ANDCERTIFICATIONS

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CONSOLIDATEBUT BE DETAILED

INCLUDE EVERYTHINGCONTINUING EDUCATION

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IT’S THE EXTRASTHAT COUNT!

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HONORSAWARDS

TECHNOLOGY QUALIFICATIONSAFFILIATIONS

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- DISTINGUISHES YOU FROM OTHERS AND ARE VALUABLE TO EMPLOYER

- REALLY IMPRESSIVE STUFF SHOULD BE IN CAREER SUMMARY, NOT HERE

- INCLUDE PUBLICATIONS, PUBLIC SPEAKING EXPERIENCE, AWARDS, AND PROFESSIONAL AFFILIATIONS

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THE COVER LETTER

RESEARCHCUSTOMIZE

ENTHUSIASMCOMMUNICATION

NOT A SUMMARY OF YOUR RESUME

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TOP 10 MISTAKES1) Don’t Rely On Outdated Sources2) Don’t Include Every Job – Relevancy3) Listing Only Job Duties Rather Than Accomplishments – Answer This Question –

What Did You Accomplish In This Job That Someone Else Might Not Have?4) Don’t Include Subjective Descriptions – Just The Facts5) Don’t leave out volunteer work if it’s relevant you still did it – even if you didn’t

get paid6) Don’t include inappropriate information – family, height, weight, salary history,

etc.7) Don’t overdo the creativity – clarity is more important8) Having tiny inconsistencies – attention to detail9) Sending in a resume without a cover letter. Research and customize it for

making a compelling case for yourself as a candidate.10) Believing every piece of resume advice you get. Ask 10 times, get 10 answers.

Page 33: RESUME-A Personal Marketing Tool