restaurant design trends - 2015 fast casual executive summit
Post on 23-Jan-2018
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RestaurantDesignTrends
MichelleBushey|Harrison
ArchitectureandDesign
RobDepp,|FRCHDesign
WorldwideNickDeCarlo|TheWendy’s
Company
RestaurantDesignTrends
• Whatconsumerswant
andwhy
• Pullingittogetherwithdesign
• BrandimplementaEon
FRCH 2015 Brand ActualizationTM Study FRCH’s proprietary study leveraging our strategic framework to understand what matters most to consumers.
• Insights from over 2,500 consumers
• Brands across various category segments
• Points of experience and brand attributes that drive emotion
What Matters Most to Consumers ADVOCACY – Consumers want retailers who truly understand them and make them feel valued.
What Matters Most to Consumers RELATIONSHIP – Consumers want brands that listen to their feedback and respond meaningfully, treat them consistently and allow them to engage on their own terms.
What Matters Most to Consumers CORPORATE SOUL – Consumers want brands that give back and live by clear beliefs that align with their own.
What Matters Most to Consumers TECHNOLOGY– Acting as a conduit, technology should be utilized to create a seamless consumer journey to enhance a brand’s Corporate Soul, Relationship & Advocacy.
The“M”Word…..
HONESTY
TRANSPARENCY
AUTHENTICITY
SUSTAINABILITY
SOCIALIZATION
Don’tForgetAbouttheRestofUs!
DINE-IN:BOOMERS52%
GENX46%
TAKEOUT:GENZ40%
DELIVERY:MILLENIALS19%
Pullingittogetherwithdesign
UniqueEnvironments
UniqueEnvironments
BEFORE AFTER
TheAnE-ChainMentality
TheAnE-ChainMentality
..…Before
….Ader
….Ader
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