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Responsible & Sustainable Tourism –
How is it remodelling the industry?
Steve Noakes
Topics:
Planet &people
Sustainability Demand GSTC Travel agency
groups
Thanks for the photo
Photograph by Kris LeBoutillier
Less is more at Castaway Resort on Koh Lipe island, ThailandGuests dine on fresh local fare while cozily
seated on breeze-fanned platforms.
http://travel.nationalgeographic.com/travel/countries/southeast-asian-beaches-photos-traveler/#/outdoor-dining-castaway-resort_21944_600x450.jpg
Nice planet.Good place for travel.
Asia & the Pacific
Image from Voyager 1 (1977)
Beyond our moon –7.25 million miles from Earth
Thanks NASA for the photo.
Humans on spaceship earth. Impacts & resource use
“Earth provides
enough to satisfy every man's needs, but not every man's greed.”
Mahatma Gandhi
http://gandhifoundation.org/
SUSTAINABILITYGanges River Festival
Photograph by David Lazar
Hindu pilgrims bathe in the Ganges hoping to wash away their sins.
http://travel.nationalgeographic.com/travel/countries/india-photos/#/shower-festival-ganges_6744_600x450.jpg
SUSTAINABLE TOURISM
CHAPTER 1
EMERGENCE OF SUSTAINABLE TOURISM
6
Tourism demand - continuous growth in post WW2 period.Expansion of Asia Pacific.
Green demand -Who wants responsible approaches to tourism?
Trip Advisor (2012) : 700+ US travellers surveyed
71%: will would make environmentally friendly choices this year
57% : “often” make eco-friendly travel decisions, such as their choice of hotel, transportation, or food source
41% “mostly” believe hotel claims to be eco-friendly, 32 % “rarely” do and 20 % “don’t know”.
21% would be “green believers” if they were able to see a hotel’s environmentally-friendly certification
61% rarely feel informed about whether hotels are truly eco-friendly – and 13% say they never do.
“Green initiatives are an increasing priority for hospitality businesses that are trying to reduce their environmental footprint”
Jenny Rushmore, Director of Responsible Travel TripAdvisor.
http://www.multivu.com/mnr/49260-tripadvisor-eco-friendly-travel-survey-voluntourism-go-green
Neilson (2012): 2012 Global Corporate Citizenship Survey28,000 consumers in 56 countries
Almost half of global consumers are willing to pay more for products from companies that show a commitment to social responsibility.
62% prefer to work for these companies
59% prefer to invest in these companies
http://www.brandchannel.com/home/post/Nielsen-Report-Corporate-Citizenship-040312.aspx
Consumers in Asia Pacific (55%) rate higher than any other region in willingness to pay extra for products & services from socially-responsible companies
Industry responding: TUI sustainability goals
Marketplace confusion on terms & ecoloabels
GSTC: The international body for :
1. fostering increased knowledge &understanding of sustainable tourism practices
2. promoting the adoption of universal sustainable tourism principles
3. building demand for sustainable travel
www.gstcouncil.org
GSTC programs:
International standardsettingDestinations
Education & trainingMarket accessAccreditation
Global sustainable tourism CRITERIA
• Sustainable management• Socioeconomic impacts• Cultural impacts• Environmental impacts (including consumption of resources, reducing pollution & conserving biodiversity and landscapes)
Hotels & Tour Operators criteria + Destinations criteria
So far, 15 standards have achieved GSTC recognised status
1. Travelife for Hotels and Accommodations
2. Austrian Ecolabel for Tourism (Österreichisches Umweltzeichen)
3. Biosphere Responsible Tourism
4. Certification for Sustainable Tourism (CST) for hotels
5. EarthCheck Company Standard
6. Eco-Certification Malta
7. Ecotourism Australia's ecotourism standard
8. Ecotourism Australia's advanced ecotourism standard
9. Ecotourism Ireland Certification Programme
10. European Ecotourism Labeling Standard (EETLS)
11. Fair Trade in Tourism South Africa (FTTSA)
12. Japan Environmentally Sustainable Accommodations International Standard (ESAIS)
13. Rainforest Alliance standard for tourism operations
14. SustainaProgram (STEP)
15. Travelife Sustainability System for Hotels and Accommodationshttp://www.gstcouncil.org/about/news-a-announcements/713-travelife-achieves-recoble Tourism Eco-Certification gnized-global-sustainable-tourism-council-status-for-its-tour-operator-and-travel-agents-standard.html
Examples of national travel agency organisations engaging with GSTC
http://www.asta.org/BusinessServices/content.cfm?ItemNumber=3652&navItemNumber=3732
October 5, 2010: ASTA Joins Global Sustainable Tourism Council.
Feb 4, 2013: Travelife Standard for Tour Operators and Travel Agents has achieved ‘recognized’ GSTC certification status.
UFTAA’s Mission Statement – an organisation that …
‘… enhances the world travel and tourism industry and a sustainable tourism.’
How can UFTAA continuously improve its leadership for:(i) sustainable business approaches by its members?(ii) catering to the growing global market for sustainable
tourism products?
Thank you
http://travel.nationalgeographic.com/travel/countries/india-photos/#/varanasi-train-station_6745_600x450.jpg
Varanasi Train StationPhotograph by Thomas Holton/Getty Images
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