research & innovation project objectives –rethinking –technology –increase profits...

Research & Innovation Project

Objectives

–Rethinking

–Technology

–Increase profits

–Innovative solutions

The Task

• Research:– Current technologies.

– Current activities.– Identify needs.

• Conceptualization– Creating innovative solutions

– Implementing the six thinking hats.

– Implementing technology.

TechnologyMobile technology

• www.mobileguide.dk– Pilotproject

– Primary data

Mobileguide pilot project

GPS

GuideDanmark

VisitDenmark

Tourist unions Private business'

Xml content

KMS

Digital Background cards

Euman

Theme Tours

TXT4

• TXT4 and Visit Britain.– TIC

– How

– SMS

– Call-back

•English and German•Hans Christian Andersen

•H. C. Andersen Museum•The Tinderbox•H. C. Andersen’s childhood home

•More sights:•Danish Railway Museum•Odense City Museum•The Iron Age Village•The Funen•Odense Zoo•art museums and galleries•churches

•activities, accommodations:•bike rides, canoeing, fishing, golf, swimming-pools, wellness, walking and cycling tours, river cruise, sculpture guides•restaurants, hotels, youth hostels, theaters, bars, shops

•seasonal outgoings:•festivals•H. C. Andersen and Arts and Crafts Market Christmas

www.visitodense.dk

Activities Planned and Development

“Den Kreative By” – “The Creative City”• www.odense.dk

• Budget: 1 billion DKK over a period of 10 years

High impact on tourism

•Arena Fyn:•Sport arena with 4000 and later 5000 spectator•Budget: 90.000.000 DKK

•Event house Odense:•attract big events to Odense

•Kulturmaskinen:•Studenterhus Odense, International Hus, Badstuen•Budget: 31.000.000 DKK

•Music- and Theaterhouse:•Budget: 90.000.000 DKK

•Rytmeposten:•Budget: 11.000.000 DKK

•Water culture House•Development of City Space:

•www.liveablecity.dk is involved•Odense Idrætshal:

•Budget: 40.000.000 DKK•Low Impact on Tourism

Liveablecity.dk• Who is involved?

– Cities

– Persons

– Organizations

• Objectives of the Project– Local

– International

• Pro vs. Contra

Interview with Lars Bojen

Technical products made for communicate with tourists•Liveable City

•Mobile Bristol Project in England

•Norway

Have to think big!

Jette Flinch Nyrop

• Who is Jette?– What is her function?

– For whom does she work?

• Liveablecity – How does it work?

– What are the goals and objectives?

Identification of Tourist Needs• Alot of activities currently.

– Attraction value of each activity is low.

– Current activities/attractions target people at the age of 30+

– Some planned activities will potentially attract 18+

• Mobile technology implementation is very small-scale.

• Active marketing of Odense is limited.

• Shotgun marketing: Trying to be all things to all people.

• Think big!

Project Conceptualization

Accomodations & Restaurants

Viking festival (first week in July)

Attractions all year around

Accomodations & Restaurants

• Viking Hotels & Restaurants

Accomodations & Restaurants

• Viking Bars & Pubs

Accomodations & Restaurants

• Giftshops with Viking clothes & attributes

Viking Festival (first week in July)

• Viking Music Festival – Viking Metal Bands & Folk musik

• Viking Battles - Shows theater, showing important

historical viking events.- Try it yourself, become a part of the

battle ( reinactment ) - Toy swords and axes for sale and to

tryout.- Accsessories for sale

Viking Festival

Vikings in the streets

Mobile Technology Concept

• Consumer environmet– Technology – what?

– Tourist – what?

– O.T.S.

• Network environment– How?

• Client environment– Services?

– Consumer?

Mobile Technology Concept

• Consumer environmet– SMS

– Call-back

• Client environment– SMS

– Call-back

Conclusion

• Research– Thorough.

– Possibly too extensive.

• Concept– Wide concept.

– Many possibilities.

– Technology implemented.

• Learning styles– Different styles for different

situations.

– Language barrier

– More activists please.

• The six thinking hats– Great for creative effort.

– ”Black-hatter”