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Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

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Page 1: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Research & Innovation Project

Objectives

–Rethinking

–Technology

–Increase profits

–Innovative solutions

Page 2: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

The Task

• Research:– Current technologies.

– Current activities.– Identify needs.

• Conceptualization– Creating innovative solutions

– Implementing the six thinking hats.

– Implementing technology.

Page 3: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

TechnologyMobile technology

• www.mobileguide.dk– Pilotproject

– Primary data

Page 4: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Mobileguide pilot project

GPS

GuideDanmark

VisitDenmark

Tourist unions Private business'

Xml content

KMS

Digital Background cards

Euman

Theme Tours

Page 5: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

TXT4

• TXT4 and Visit Britain.– TIC

– How

– SMS

– Call-back

Page 6: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

•English and German•Hans Christian Andersen

•H. C. Andersen Museum•The Tinderbox•H. C. Andersen’s childhood home

•More sights:•Danish Railway Museum•Odense City Museum•The Iron Age Village•The Funen•Odense Zoo•art museums and galleries•churches

•activities, accommodations:•bike rides, canoeing, fishing, golf, swimming-pools, wellness, walking and cycling tours, river cruise, sculpture guides•restaurants, hotels, youth hostels, theaters, bars, shops

•seasonal outgoings:•festivals•H. C. Andersen and Arts and Crafts Market Christmas

www.visitodense.dk

Page 7: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Activities Planned and Development

“Den Kreative By” – “The Creative City”• www.odense.dk

• Budget: 1 billion DKK over a period of 10 years

Page 8: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

High impact on tourism

•Arena Fyn:•Sport arena with 4000 and later 5000 spectator•Budget: 90.000.000 DKK

•Event house Odense:•attract big events to Odense

•Kulturmaskinen:•Studenterhus Odense, International Hus, Badstuen•Budget: 31.000.000 DKK

•Music- and Theaterhouse:•Budget: 90.000.000 DKK

•Rytmeposten:•Budget: 11.000.000 DKK

•Water culture House•Development of City Space:

•www.liveablecity.dk is involved•Odense Idrætshal:

•Budget: 40.000.000 DKK•Low Impact on Tourism

Page 9: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Liveablecity.dk• Who is involved?

– Cities

– Persons

– Organizations

• Objectives of the Project– Local

– International

• Pro vs. Contra

Page 10: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Interview with Lars Bojen

Technical products made for communicate with tourists•Liveable City

•Mobile Bristol Project in England

•Norway

Have to think big!

Page 11: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Jette Flinch Nyrop

• Who is Jette?– What is her function?

– For whom does she work?

• Liveablecity – How does it work?

– What are the goals and objectives?

Page 12: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Identification of Tourist Needs• Alot of activities currently.

– Attraction value of each activity is low.

– Current activities/attractions target people at the age of 30+

– Some planned activities will potentially attract 18+

• Mobile technology implementation is very small-scale.

• Active marketing of Odense is limited.

• Shotgun marketing: Trying to be all things to all people.

• Think big!

Page 13: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Project Conceptualization

Accomodations & Restaurants

Viking festival (first week in July)

Attractions all year around

Page 14: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Accomodations & Restaurants

• Viking Hotels & Restaurants

Page 15: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Accomodations & Restaurants

• Viking Bars & Pubs

Page 16: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Accomodations & Restaurants

• Giftshops with Viking clothes & attributes

Page 17: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions
Page 18: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Viking Festival (first week in July)

• Viking Music Festival – Viking Metal Bands & Folk musik

• Viking Battles - Shows theater, showing important

historical viking events.- Try it yourself, become a part of the

battle ( reinactment ) - Toy swords and axes for sale and to

tryout.- Accsessories for sale

Page 19: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Viking Festival

Page 20: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Vikings in the streets

Page 21: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions
Page 22: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Mobile Technology Concept

• Consumer environmet– Technology – what?

– Tourist – what?

– O.T.S.

• Network environment– How?

• Client environment– Services?

– Consumer?

Page 23: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Mobile Technology Concept

• Consumer environmet– SMS

– Call-back

• Client environment– SMS

– Call-back

Page 24: Research & Innovation Project Objectives –Rethinking –Technology –Increase profits –Innovative solutions

Conclusion

• Research– Thorough.

– Possibly too extensive.

• Concept– Wide concept.

– Many possibilities.

– Technology implemented.

• Learning styles– Different styles for different

situations.

– Language barrier

– More activists please.

• The six thinking hats– Great for creative effort.

– ”Black-hatter”