remarketable v2 r1x

Companypresentation

How to add value by combining existing technology and mature

marketsvrijdag 24 april 2009

Agenda

The Concept The Approach The People The Business model

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Teflon

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Microwave

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Open Innovation

Technologycompany

Solutionvendor

Not just IPR-Trade secrets-Comparative advantage-Agility-Headstart-…

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The ReMarketable concept

• Focus on technology• Powerful technology• Mature, Proven value in niche

market• Generically applicable

• Strong presence in market• Customer oriented, not

technology oriented

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Motives for the Solution Vendor

Competitive advantage New feature for own market

New market opportunities By selling extra functionality to existing customers

Mature technology Fast time to market through existing technology

Build on the strength of market companies Focus on adding value to existing customers

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Motives for Technology Provider

Opening New markets for existing technology Without the burden to conquer the market

Focus on core strength Technology and current market

Build on the strength of Technology companies Focus on adding value to existing technology

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Opposing focus

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Strengths ReMarketable

Experience in creating partnerships This is OUR focus

Risk sharing Creating a mutual interest

Professional process Scan, Search, Select, Solidify

Network ReMarketable has a wide network in technology and market

companies

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Do it yourself?

Focus, focus, focus An unbiased view on the issues is important A tendency to focus on what was successful in

the past We deliver:

Focus on creating partnerships Dedicated and experienced team An unbiased view

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Who we are

Martijn Kriens / Jan Arends / Eddy Reimerink Business oriented with a creative twist Wide network in technology, markets and

science Long history and track record in business and

technology Commercial, Technological, Managerial and

Entrepreneurial

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Remarketable process

1. Understand technology

2. Understand current market

1. Selection and research of potential markets

2. Development of business case

1. Contractual agreements

2. Setting up pilots and coaching to success

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business model

Low risk for Technology company No “out-of-pocket”

Low risk for Market company Use of mature technology and no development costs

High potential gain Extra turnover with low investment

Clear and contractual agreement on: Market sectors to focus on Activities by ReMarketable and by Partners

Fee based on successful turnover

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Trader performance enhancement

An example of mature technologies for existing markets

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ReMarketable for traders

• Behavioral analysis• Hardware• Software• Professional services

• Trader performance enhancement system

• Recruitment• education• risk management• monitoring

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The context

Situation: Not all traders are equal Workplace behaviour is related to

performance Setup and procedures of workplace

is crucial as well as skills Very little detailed research into

behavioural patterns on the trading floor

=> Structural improvement in performance and education is possible

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Combination of multiple sources

Screencaptures

Eyetrackingdata

Mul4plevideostreams

PocketdatainputPhysiologicaldataorownexternaldata

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The solution

Technology Eye tracker Sensors for physiological inputs Video equipment Software:

Theme Observer XT Face Reader U-Log

Implementation approachInstallation of technologyBehavioural benchmarksAnalyses of multiple tradersBased on analyses:

Improved training programEnhanced selection criteria for recruitmentObjective and repeatable performance measurementImproved working proceduresRisk management

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Added Value

1. Optimization of work processes by more detailed insight

2. Effective and efficient training3. Tracking en tracing for auditing purposes

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Current users of technology

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Interested?

Info@ReMarketable.nl

www.ReMarketable.nl

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