recharging your affiliate program – cleverbridge networking event (cne)

Recharging your Affiliate ProgramPanel Discussion

Moderator

• Specialties: Paid Search, e-mail marketing, affiliates, analytics

• Likes: Large Displacement Motors, Bulldogs, and the 2nd Amendment

K.C. MotamedyWorldwide Marketing Manager

cleverbridge

• Specialties: Affiliates, PPC, SEO, conversion optimization and analytics

• Likes: boating, cooking and kittens Jessie Kleino

Affiliate Manager

cleverbridge

• Produces original reviews, comparison charts, articles, and videos to simplify the buying process for consumers

• cleverbridge Affiliate since 2008

• Likes: Golf, Vegas, and Las Vegas

Mike EltzrothCo-founder & VP of Business

TopTenReviews

• Tests and reviews anti-virus products

• cleverbridge Affiliate since 2010

• Likes: Salsa & Latin Dancing, the show “Burn Notice” and great customer service

Kevin SmithCo-Founder

PC Antivirus Reviews

• Info, tools and advice on what to buy and how to get the most out of your tech

• Alexa Ranking: 107• Top 20 Downloads:

seven are cleverbridge clients

• Likes: Video games

Catherine HwangSenior Partner Manager

Download.com

Let's Get Started

When you started out in affiliate marketing, what was the first product offer that got you excited? Why?

Question 1

Question 2

What are the key attributes that affiliates look for when partnering with a new vendor?

With regard to affiliate links, do you prefer to send traffic straight to the checkout process or to a vendor’s landing page?

Question 3

Question 4

When looking through the marketing materials provided by an affiliate program, what do you need to be successful in promoting their product?

What are the 3 most important statistics that affiliates monitor on a daily or monthly basis?

Question 5

Question 6

How do you prefer to work with vendors: Media Buys (CPM) or Profit Share (CPA)?

Question 7

What are the typical mistakes you see vendors making while working with affiliates?

How can software vendors effectively work with coupon affiliates without cannibalizing sales?

Question 8

Questions from the Audience?

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