recession survival for small business

How to Survive, Thrive, and Prosper in the Recession

An Interactive, Creative & Practical Guide To GettingThrough The Current Economic Slowdown

Is This a Recession?Is This a Recession?

Crisis = Danger + OpportunityCrisis = Danger + Opportunity

Can You Survive?Can You Survive?

Don’t PanicDon’t Panic

Keep it in PerspectiveKeep it in Perspective

Don’t OverreactDon’t Overreact

Keep a Positive AttitudeKeep a Positive Attitude

Can You Thrive & Grow?Can You Thrive & Grow?

And, Keep a Positive Attitude!

Look for OpportunitiesLook for Opportunities

Be Prepared to ChangeBe Prepared to Change

Make a PlanMake a Plan

OperationsOperations

Barbara Eldridge, PresidentMind Masters

Step 1 – PlanStep 1 – Plan

Essential Steps

Step 1 – PlanStep 1 – Plan

Essential Steps

Clarify Your Vision

Think Sub- contractors

Step 1 – PlanStep 1 – Plan

Essential Steps

Clarify Your VisionListen, Learn, and Innovate Whenever Possible

Think Sub- contractors

Step 1 – PlanStep 1 – Plan

Essential Steps

Clarify Your VisionListen, Learn, and Innovate Whenever PossibleDefine the Results You Want

Think Sub- contractors

Step 1 – PlanStep 1 – Plan

Essential Steps

Clarify Your VisionListen, Learn, and Innovate Whenever PossibleDefine the Results You WantTake Time to Make Strategic Plans

Think Sub- contractors

Step 1 – PlanStep 1 – Plan

Essential Steps

Clarify Your VisionListen, Learn, and Innovate Whenever PossibleDefine the Results You WantTake Time to Make Strategic PlansConsider an Acquisition

Think Sub- contractors

Step 1 – PlanStep 1 – Plan

Essential Steps

Clarify Your VisionListen, Learn, and Innovate Whenever PossibleDefine the Results You WantTake Time to Make Strategic PlansConsider an AcquisitionThink Sub-Contrators

Think Sub- contractors

Step 2 – Step 2 – CommunicateCommunicate

Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic Work

Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a Leader

Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers Are

Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers AreQuantify Key Processes

Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers AreQuantify Key ProcessesProtect the Core Business

Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers AreQuantify Key ProcessesProtect the Core BusinessListen to Your People

Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers AreQuantify Key ProcessesProtect the Core BusinessListen to Your PeopleImprove Communications

Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers AreQuantify Key ProcessesProtect the Core BusinessListen to Your PeopleImprove CommunicationsOutsource, Outsource, Outsource

Step 3 – Take ActionStep 3 – Take Action

Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your Business

Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your Promises

Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your Leadse

Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing Relationships

Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing RelationshipsStay Upbeat

Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing RelationshipsStay UpbeatAutomate

Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing RelationshipsStay UpbeatAutomateDon’t Stop Growing

Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing RelationshipsStay UpbeatAutomateDon’t Stop GrowingDon’t do it Alone

Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing RelationshipsStay UpbeatAutomateDon’t Stop GrowingDon’t do it Alone

MarketingMarketing

Vicki Garcia, PresidentMarketing Impressions

Step 1 – Step it UpStep 1 – Step it Up

Expand Your Marketing Efforts Expand Your Marketing Efforts Spend Your Time On What Really MattersSpend Your Time On What Really MattersStudy Your MarketStudy Your MarketChange Your Offer Change Your Offer Increase Your NetworkingIncrease Your NetworkingBe More PersistentBe More Persistent

Start Start MakingMaking Referrals ReferralsExamine Your Personal BrandExamine Your Personal BrandIncrease Your Marketing Efforts On LineIncrease Your Marketing Efforts On LineStartStart Social NetworkingSocial NetworkingIncrease Your Marketing Efforts Off LineIncrease Your Marketing Efforts Off LineDig Out Lost Proposals Dig Out Lost Proposals

Start Start MakingMaking Referrals ReferralsExamine Your Personal BrandExamine Your Personal BrandIncrease Your Marketing Efforts On LineIncrease Your Marketing Efforts On LineStartStart Social NetworkingSocial NetworkingIncrease Your Marketing Efforts Off LineIncrease Your Marketing Efforts Off LineDig Out Lost Proposals Dig Out Lost Proposals

Spend Your Money On Marketing Spend Your Money On Marketing FirstFirstTrack, Track, TrackTrack, Track, TrackStop Any Image AdvertisingStop Any Image AdvertisingTrack The Productivity Of Your Sales PeopleTrack The Productivity Of Your Sales PeopleRevamp Your Marketing ToolsRevamp Your Marketing ToolsSupport Your Sales PeopleSupport Your Sales People

Step 2 – Change Your Model

See A Need And Fill ItSee A Need And Fill ItMake Time For Face TimeMake Time For Face TimeBe Customer CentricBe Customer CentricExpand Your Income Streams, Especially Passive IncomeExpand Your Income Streams, Especially Passive IncomeLook For AffiliationsLook For Affiliations

Accept “C” Clients Accept “C” Clients Create Package OptionsCreate Package OptionsCarve Out New NichesCarve Out New NichesResearchResearchDo More For LessDo More For LessMove QuicklyMove Quickly!!

Step 3 – Grow!Step 3 – Grow!

Seek To Expand Your Market ShareSeek To Expand Your Market Share Seek Customers Globally Seek Customers Globally Consider Offering Your Products Or Services On-lineConsider Offering Your Products Or Services On-line

Money

Steven Leibold, PresidentSan Diego Business Advisors

Responding to Tough Financial Times

Don’t spend your money indiscriminately!

Move on Slow Payers Quickly

Place Customers on Auto Bill

Develop New Pricing Strategies

Outsource

Self Finance Customers

Bill Fast . . . Pay Slow

Keep Moving Forward

Remember! A Down Economy Weeds Out Remember! A Down Economy Weeds Out Your Competition Leaving The Your Competition Leaving The

Field Wide Open ForField Wide Open For

You!You!

Victoria Garciavicki@marketing-impressions.com

http://www.marketing-impressions.com858-505-8-46