real time marketing is just like jazz
Post on 02-Jul-2015
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A quick introduction at real time marketing from my presentation at SportsPro The brand Conference
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Real Time Marketing RTM
www.deltatre.comCarlo De Marchis Chief Product Officer
2
What is RTM?
It all started with a cookie in the dark
Multi-channel
RTM is like JAZZ
You need to prepare a lot to be able to
improvise
RTM is like skating on thin ice
Easy to make a wrong move and
damage the brand
“It’s a beautiful day” if you wear your helmet
#bonobikeaccident
Deep understanding of the content +
Deep understanding of the brand =
Value
A BIG opportunity beyond the buzzword
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