real business results with social media and john jantsch
Post on 12-Jul-2015
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@ducttape
Getting Real Business Results with Social MediaJohn JantschDuct Tape Marketing@ducttape
@ducttape
And for the numbers . . . • Engagement vs.
numbers
• Guerrilla vsdepartment
• Frustration vs. value
• Traffic the key metric
@ducttape
Total Online Presence
• Content platform
• Organic SEO
• Email marketing
• Social media marketing
• Online advertising
• Mobile and location
• Analytics and conversion
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@ducttape
Content platform• Listening
• Research
• Foundation content
• Lead capture
• Landing pages
• Amplify
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Listening• Customers – Twitter Lists
• Journalists – Google Alerts
• Influencers - Alltop
• Competitors – Twitter Search
• Industry – Quora Feeds
• Blogs – Google Reader
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Total Content SystemTM
• Create a list of monthly Foundational Content Themes
• Develop your Content Delivery Platform
• Integrate your content with Core Business Objectives
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@ducttape
Organic SEO• Relevance
• Influence
• Network
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Email marketing• Integration
• Long term conversation
• Build trust
• Share and be sharable
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@ducttape
Social media marketing• Why?
• Google+, Facebook, LinkedIn, Twitter
• Integration
• Toolbox
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Why social media?
• Follow up with prospects• Stay top of mind with customers• Keep up on your industry• Provide customer service• Develop partner network
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SoLoMo
• Social CRM• Start a Group• Community Blog• Offline calls to action• Networked Networking
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The networks
• LinkedIn• Facebook• Google+• Twitter
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Some to watch
• Pinterest• The Fancy• Slideshare• Instagram
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Google+ Best Practices
• Build a full profile• Claim your +Local (Place) page• Promote with “+1” button• Focus on small Circles• Use images and videos• Comment with +name• Hangouts on Air (YouTube)
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@ducttape
Twitter best practices
• Think objectives• List your customers• Follow (twellow.com)• Use search and aggregate• Use 3rd party tool – tweetdeck
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Facebook best practices
• Build fan page• Promote content• Focus on the Wall• Add “Like” plugin to your site• Use sponsored updates to promote content
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@ducttape
LinkedIn best practices
• Profile – links, keywords, descriptive• Status updates• Join Groups• Mine for leads – premium acct.• Recommend• Questions and Answers
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Be Sharable
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Toolbox
• Tweetdeck/HootSuite• Google Reeder• Buffer• Zapier• Sociable plugin• IFTTT
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Mobile Now• Phones and tablets
• Mobile shopping
• Mobile search
• Mobile communication
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Mobile friendly web• WPTouchPro
• Responsive Theme
• goMobi
• Emulatorhowtogomo.com
• Click to chat
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Analytics reports• Home
• Real Time
• Dashboard - dashboardjunkie
• Standard
• Traffic
• Social – SEO
• Mobile
• Conversions
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@ducttape
Social Business Model• Social Purpose
• Social Products
• Social Hiring
• Social Research
• Social Finance
• Social Marketing
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About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses
reach and influence buyers across social networks, online and through media.
Vocus provides an integrated suite that combines social marketing, search
marketing, email marketing and publicity into a comprehensive solution to help
businesses attract, engage and retain customers. Vocus software is used by more
than 120,000 organizations worldwide and is available in seven languages. Vocus
is based in Beltsville, MD with offices in North America, Europe and Asia. For
further information, please visit http://www.vocus.com or call (800) 345-5572.
PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing
@Vocus @PRWeb @Helpareporter @NorthSocial @iContact
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