reaching muslims online

Reaching Muslims Online

By Janet ThaelerAuthor, Blogger, Online PR Pro

2004 Pew Internet & American Life Project Study

38% in the study sent and received email with spiritual

content.

Pew Internet & American Life Project Study

64 % of Internet users have used the

Web for spiritual and religious purposes.

Pew Internet & American Life Project Study

35% have sent or received online greeting cards

related to religious holidays.

Pew Internet & American Life Project Study

32% have gone online to read about religious events and affairs.

4 Steps to a Killer Online PR Campaign

1. Find and engage with the Muslim community online.

2. Set up social sites for your online PR campaign.

3. Send out an SEO press release.

4. Do social media & blogger outreach.

Sample Case Study: Fitness Retreat

Your business: Fitness website. Goal: To learn the unique struggles of

Muslim women to lose weight and create a product that fits their needs.

Methods: Partnerships, blogger and social media outreach.

Strategies: Create presence on social networks. Send out news release online and to Muslim community.

Step 1: Find and Engage with the Muslim Community Online

Look for Muslims active on the 3 major social networks and bloggers.

LinkedIn Groups

LinkedIn Questions

Ask other professionals with LinkedIn Answers.

Example: Muslim women: What are your biggest weight

loss challenges? Does your religion or culture ever clash with your weight loss goals?

Facebook Groups/Fan Pages

Our Facebook Group

Twitter Followers

Top Muslim Bloggers

2. Set up Social Media Profiles for your Online PR CampaignOfficeMax example

Step 3: Send out an SEO Press Release

Step 4: Do Social Media and Blogger Outreach.

“The secret shortcut of online promotion…is that there is no secret shortcut. Step by step…link by link you build something important and powerful.”

- Seth Godin

Contact Muslim News Sites & Social Networks

Social Media = Huge Opportunity

Citibank Study:Only 24% of small business owners

see value in social media (HUGE OPPORTUNITY!)

Let’s Network!Janet Thaeler

Blogswww.Newspapergrl.co

m www.OnlinePRBook.co

m

@NewspaperGrl@OnlinePRBook

www.Facebook.com/OnlinePRBook

www.LinkedIn.com/in/NewspaperGrl

Email: Janet@AffiliateFlash.com

Conference Specials