reaching muslims online
DESCRIPTION
This is a presentation for the American Muslim Consumer Conference I spoke at on Oct. 31, 2009 http://www.americanmuslimconsumer.com/TRANSCRIPT
Reaching Muslims Online
By Janet ThaelerAuthor, Blogger, Online PR Pro
2004 Pew Internet & American Life Project Study
38% in the study sent and received email with spiritual
content.
Pew Internet & American Life Project Study
64 % of Internet users have used the
Web for spiritual and religious purposes.
Pew Internet & American Life Project Study
35% have sent or received online greeting cards
related to religious holidays.
Pew Internet & American Life Project Study
32% have gone online to read about religious events and affairs.
4 Steps to a Killer Online PR Campaign
1. Find and engage with the Muslim community online.
2. Set up social sites for your online PR campaign.
3. Send out an SEO press release.
4. Do social media & blogger outreach.
Sample Case Study: Fitness Retreat
Your business: Fitness website. Goal: To learn the unique struggles of
Muslim women to lose weight and create a product that fits their needs.
Methods: Partnerships, blogger and social media outreach.
Strategies: Create presence on social networks. Send out news release online and to Muslim community.
Step 1: Find and Engage with the Muslim Community Online
Look for Muslims active on the 3 major social networks and bloggers.
LinkedIn Groups
LinkedIn Questions
Ask other professionals with LinkedIn Answers.
Example: Muslim women: What are your biggest weight
loss challenges? Does your religion or culture ever clash with your weight loss goals?
Facebook Groups/Fan Pages
Our Facebook Group
Twitter Followers
Top Muslim Bloggers
2. Set up Social Media Profiles for your Online PR CampaignOfficeMax example
Step 3: Send out an SEO Press Release
Step 4: Do Social Media and Blogger Outreach.
“The secret shortcut of online promotion…is that there is no secret shortcut. Step by step…link by link you build something important and powerful.”
- Seth Godin
Contact Muslim News Sites & Social Networks
Social Media = Huge Opportunity
Citibank Study:Only 24% of small business owners
see value in social media (HUGE OPPORTUNITY!)
Let’s Network!Janet Thaeler
Blogswww.Newspapergrl.co
m www.OnlinePRBook.co
m
@NewspaperGrl@OnlinePRBook
www.Facebook.com/OnlinePRBook
www.LinkedIn.com/in/NewspaperGrl
Email: [email protected]
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