randy ifra

Building the bridge between print and digital

Randy Covington

Director, Ifra Newsplex

at the University of South Carolina, USA

Newsrooms will be different

Ifra Newsplex at the University of South Carolina,

USA

Newsplex EuropeDarmstadt, Germany

•Impresa•Financial

Times•El Tiempo

•Radio Free Europe

Journalists preparing for the future

Roles training in convergent journalism

•Writing across

formats•Blogging

andmoblogging

•Podcasting•Slide shows

•Video production

Newsplex Philosophy

News organizations need to focus on

stories, not production. News

consumers no longer wait for us

toinform them by

appointment.

Total media usage is going up

About 30% of all media time is

spent exposed to more than

one medium at a time.

Middletown Media Studies 2Ball State University

Fewer in U.S. using old media 1994-2006

•Daily newspaper use down 18%•TV news viewership down 21%•Radio news listenership down 23%

News and Daily LifePew Research Center

Is the decline accelerating?

•In U.S., newspapers

down 4-5% per year•Losses in Europe

smaller, but measurable

When will the slide end?

If you extend the line, you find the last newspaper reader

disappears around 2040--in April, if you want to be really precise about

it.”Philip MeyerKnight ChairUniversity of North Carolina

Magazines a mixed bag

ABC Average Circulation

Magazines becoming more web savvy

New media trending up

In the U.S., 78.6% are online

2006, University of Southern California

More than 3/4thshave broadband at home

2006, Nielsen

Key point:Broadband usersmore likely to access news via the Internet (43% vs. 26% for dial upusers).

2006, Pew Internet

Project

What consumers want online

•16 news brands per week•“Brand promiscuity”•TV and Internet “most useful”•An opportunity for magazines?

New media trending up•Communications spending is the third fastest growing sector of the U.S.

economy•Will surpass $1 trillion in 2008•By 2011, online advertising will

surpass newspaper advertising

Veronis Suhler StevensonCommunications Industry Forecast

2007-2011

It’s already happened in Norway!

New Media Order•By 2009, average person will spend 10 hours per day with media.•Accelerating audience fragmentation.•Increasing technological innovation and emergence of new formats.

Veronis Suhler Stevenson 2005 Communications Industry Forecast

The Internet is the meeting point for convergence

Blogs•Technorati tracks more than 100 million blogs

•Increasing rapidly•Influential

Podcasting reinvigorates audio journalism

•100 million iPods•Now there is

video•Increasing

content choices•Growing audience

Multimedia

Magazines and newspapers experiment with audioand video

We live in a multi-media world

We live in a multi-media world

Star CarShelby, N.C.USA

Of America’s Top 100 Newspapers…•92% have video on their websites•95% have blogs•49% have Podcasts•33% allow comments

The trends are clear

July, 2007

We see the power of social networking

“If you can’t beat ‘em, join ‘em.”

•Give every reporter a page with bio, links to work, reader comments, Q&A and a blog•Invite readers to create their own pages and become part of the conversation•Solicit user content and create user blogs. Establish groups by interest. Take advantage of reader expertise. Steve Outing

Columnist and Blogger

Albourne Village

Robert PicardHarvard University

"News organizations that align themselves closely with their audience...and that allow their audiences to participate… will be able to create the value needed to sustain themselves and financially benefit..."

A View of the Future

“Every citizen is a reporter”

OhmyNewsSeoul, South Korea

Citizen ContentOhmyNews

•50,000 citizen journalists•Staff of 70;professional editing•Unusual revenue model

Jean MinDirector,International Division

YouTube plays 100 million videos daily

Second Life has 10 million residents

“If you look out the window, you can see people

are using media in different

ways.”

New tools, new formats, new ideas

Ulrik HaagerupDenmark

Ifra recognizes Gazeta Wyborcza

Ifra recognizes Gazeta Wyborcza“Readers are not journalists….But readers are experts in real-life issues that we, the editors, often miss. We would be stupid to not ask their help.”

Gzegorz PiechotaSpecial projects editorGazeta Wyborcza, Poland

Camera phones & journalism

•986 million cell phones sold worldwide

in 2006.•In developed

countries, most were camera phones

Photoblogs are popular

•Flickr•Buzznet

•Photobucket

Publications see opportunity

July 7, 2005The day

“everything changed.”

News coverage

BBCLondon

SMS

•More than 158 billion messages sent in U.S. in

2006

•Up 95% from year before

•A way to interact with readers

A case study

from Australia

The Gold Coast

Bulletin

Communication

need not be

“place specific”

Dean Gould

Associate Editor

Gold Coast Bulletin

Changing times require

changes in our newsrooms

Daily TelegraphLondon

Three organizational models

•The Tampa Tribune•The Nordjyske Medier•Daily Telegraph

Nordjyske MedierAalborg, Denmark

TV RADIO PRINT ONLINE

Business

Life style

Sports

Community

Aalborg

Hjørring osv.

Superdesk: media editors

Editorial managers as Media Conductors

Multi-media content groups

Matrix Organisation

Complements to Nordjyske medier

Daily Telegraph, London

Daily Telegraph, London

•24-hour digital, multi media newsroom•67,000 square feet•460 journalists •Daily circulation 900,000