ran no tenshi: angel orchid

We grow elegance for your banquets.

1210322 International Logistics and Supply Chain Management

WELCOME MESSAGE

“HELLO”

Ran No Tenshi Co. Ltd. presents

Thailand’s Cut Dendrobium Orchid Exporting

COMPANY MEMBERS

5531210128 Mr. Nattapol Wattana

5531210150 Mr. Tanade Sirinumas

5531210164 Miss Noppasorn Amphanratana

5531210301 Miss Waranchaya Deeluea

5531210302 Mr. Waranyou Athajar

WHO WE ARE

A Thai orchid farm who exports cut Dendrobium orchids to Japan

COMPANY LOCATION

Angel Orchid Garden

Address:69, Moo 6, Cham Rae, Photharam District, Ratchaburi 70120

Area:26 Rai 1 Nganand 58 Square wah

KEY ACTIVITIES

Plant Orchids

Cut Orchids

Pack and Export

angelorchid.co.th

PRODUCTION PLAN

Slice horizontally through the stem with the knife.

Select orchid

flower stems with 60 to 70 percent of the blooms open.

Classify and

sizing of cut orchid by its quality and length span.

01 02 03

angelorchid.co.th

PRODUCTION PLAN

Cut off the

bottom of the stem in the same manner.

Place the cut

orchids in form of bundle.

Place its end

immediately into the bucket of preservation solution and allow the orchid’s stem to soak for 4-10 hours.

04 05 06

angelorchid.co.th

PRODUCTION PLAN

Bundle up

the cut orchids.

Put the tube that

contain water with glucose to the end of stem.

Classify and

sizing of cut orchid.

07 08 09

angelorchid.co.th

PRODUCTION PLAN

Pack them

into inner box and then to the master box with clear labeling.

Wrap them with

OPP plastic that describe their size and quality class.

Move them

to controlled temperature room.

10 11 12

angelorchid.co.th

CAPACITY

10,600Bouquets / Day

DIAMOND MODELANALYSIS

Thailand has the opportunity to export orchid due to increasing of demand in Japan. Moreover, Japanese prefer Thai orchid to the others.

Furthermore, Thailand has the facility to support the business, for example, 16,000 cubic meters of cold chain storage at Suvarnabhumi airport,

however, Thailand loss the opportunity in exporting thanks to its production capacity of orchid that can export only 25 percent of the Japan market.

DIAMOND MODELANALYSIS

In rivalry aspect, Taiwan is the most terrible competitor because they has high technology and is the 1st orchid plant exporter while Thailand is the 2nd orchid plant exporter.

However, Thailand is also the 1st of cut orchid and get the support from government and many industry such as tourism and hospitality industry.

angelorchid.co.th

SWOTANALYSIS

angelorchid.co.th

High orchid quality and guaranteed by Thai Agricultural Standard (TAS 5001-2009).

The weather, humidity and geography is suitable for planting the Dendrobium.

Dendrobium can be planted all year round.

Market segment divided into 2 parts; Japan and domestic.

Thai orchids are well known in international markets.

STRENGTHS

SWOT ANALYSIS

angelorchid.co.th

WWEAKNESSES

Orchids are perishable goods.

Shortage of skilled labors.

angelorchid.co.th

OPPORTUNITIES

We have an opportunity to expand market to China and India.

Ota market is located near Haneda Airport.

angelorchid.co.th

THREATS

Few appropriate flight time from Thailand to Japan.

Unstable prices -depending on seasonal.

Natural disasters.

angelorchid.co.th

SUPPLY CHAIN

SUPPLIER RAN NO TENSHI REGULATOR AND PARTNER

LOGISTICS PROVIDER

CUSTOMER

angelorchid.co.th

MANAGEMENT

SUPPLY CHAIN

SUPPLIER

angelorchid.co.th

MANAGEMENT

SUPPLY CHAIN

SUPPLIER

angelorchid.co.th

MANAGEMENT

RAN NO TENSHI

SUPPLY CHAIN

SUPPLIER

angelorchid.co.th

MANAGEMENT

REGULATOR AND PARTNER

SUPPLY CHAIN

SUPPLIER

angelorchid.co.th

MANAGEMENT

LOGISTICS PROVIDER

SUPPLY CHAIN

angelorchid.co.th

MANAGEMENTPak Khlong Talat

TRANSPORTATION MODE

angelorchid.co.th

TRANSPORTATION MODE

angelorchid.co.th

TARGETMARKET

PRIMARY TARGET

JAPAN

TOKYO: OTA FLOWER AUCTION MARKET

FUKUOKA

OSAKA

OTHER

angelorchid.co.th

Strong Country-specific advantages

Weak Country-specific advantages

Weak Firm-specific advantages

Strong Firm-specific advantages

THAILAND

Taiwan

New Zealand

Vietnam

Malaysia

Other

COMPETITIVE ADVANTAGE MATRIX

STRATEGIC FIT

Responsive

Efficient

Innovative

Strategic Fit

Not suitable

Not suitable

Functional

angelorchid.co.th

MARKETING

MIX

PRODUCT

Cut Dendrobium Orchid

angelorchid.co.th

PRICE

50 Stems / Small Box 200 Stems / Large Box

Size M (45 – 50 cm.) = 1,200 – 1,800 Baht / Large Box

Size L (51 – 59 cm.) = 1,800 – 2,400 Baht / Large Box

Size LL (60 cm. up) = 2,400 – 3,000 Baht / Large Box

(4 Small Boxes = 1 Large Box)angelorchid.co.th

Phone Agency

Email Website

Farm Alibaba

PLACE

angelorchid.co.th

PROMOTION

Website advertising

Advertising in AgrizmQuarterly Agriculture Magazine

Road show at

Japan Grand Prix International Orchid Festival and the 12th Asia Pacific Orchid Conference 2016

angelorchid.co.th

PROCESS

Payment Process:

CROSS BORDER CLEARANCE

angelorchid.co.th

BUSINESS MODEL CANVAS

Japanese

High

quality cut

Dendrobium

orchid

for customers’

best banquetsWebsite

Email

Farm

Agency

Cut Dendrobium orchids sale

Take care of orchid

Cut & pack

Develop breed

Breed of orchid

Cut & pack technique

Suppliers

GovernmentOrganizations

Cooperatives

Operating cost

Administration cost

Marketing Cost

Satisfycustomers’ expectation

angelorchid.co.th

RISK MANAGEMENT

angelorchid.co.th

IDENTIFYRISKS

ASSESSRISK

CONTROLRISK

RISK MANAGEMENT 01

Water shortage or drought

Withered petal

Build clarifier or dig ground water

Allocate water and irrigation

Inspect water quality

angelorchid.co.th

IDENTIFYRISKS

ASSESSRISK

CONTROLRISK

RISK MANAGEMENT 02

Flooding Suffering loss for 2 years because grower need to re-plant

Build waterproof barrier

Emergency reversed fund for at least 2 years

angelorchid.co.th

IDENTIFYRISKS

ASSESSRISK

CONTROLRISK

RISK MANAGEMENT 03

Loss in currency exchange

Getting loss from uncertainty of currency exchange

Do Japanese currency futures contract

angelorchid.co.th

IDENTIFYRISKS

ASSESSRISK

CONTROLRISK

RISK MANAGEMENT 04

Lack of appropriate flight

Cannot send the orchids in time and make them not fresh

Find the spare flights for preventing unavailable flight

angelorchid.co.th

INCOME STATEMENT

RevenueOrchid M (18)Orchid L (19)Orchid LL (16)

Total Revenue

ExpenseOperating CostAdministration Cost

Marketing CostTotal CostGross ProfitIncome Tax (20%)Net Income

1st year9,689,720

11,506,54212,919,62634,115,888

5,410,3541,608,0001,200,0008,218,354

25,897,5345,179,507

20,718,027

2nd Year10,295,32712,785,04713,996,26237,076,636

5,410,3541,608,0001,200,0008,218,354

28,858,2815,771,656

23,086,625

3rd year10,900,93515,342,05616,149,53342,392,523

5,410,3541,608,0001,200,0008,218,354

34,174,1696,834,834

27,339,335

FINANCIAL RATIO

Required Return 0.15

NPV฿ 46,786,498.67

IRR318 %

Payback Period

366 Days366

THIS IS YOURBUSINESS OPPORTUNITIES

JOIN US

INVEST IN OUR COMPANY

Contact: partner@angelorchid.co.th

ANY QUESTION ?

THANK YOUFOR YOUR KINDLY ATTENTION