qr codes for events

QR codes for eventsHow to create QR Click

to Tweets to improve social media for your

event.

@timstanskyOctober 2011

Mass Innovation Nights @massinno is a monthly Launch gathering where ten new products display to a couple hundred people at various locations around Boston including the IBM Innovation Center and Microsoft New England Research and Development (NERD) Center. These Launch gatherings are the culmination of a common ballot on which companies, friends, family, fans and customers vote over four weeks for the participating Launch Innovators to win one of four 5 minute presentation slots to the crowd. There’s a lot of collective social media in the voting process leading up to the event and a big blast of it on-site. In early 2011 I cobbled together two products to create a unique QR-Click To Tweet code for each participating Innovator to have at their display. The scanned QR code launched unique pre-loaded Tweet with a shout out for that Innovator.After a couple of tests I enlisted the help of Nirmal Parikh of Digital Wavefront, Dag Holmboe of Klurig Analytics, Jim Henderson of VizConnect and Bobbie Carlton of Mass Innovation Nights. In one short conference call we figured a simple refinement of my cobbled project to generate QR codes to produce better analytics. Few of us knew that was possible. Props to Nirmal!The use of bit.ly-generated QR codes will allow us to analyze the Tweets, collective social media and give us a baseline to figure out how else we can optimize social media exposure for Innovators who launch products at Mass Innovation Nights.

For more information check out www.mass.innovationnights.com

Follow these steps to generate a QR code that will launch a pre-

loaded Tweet for people at your event to share with the world.

Enter the text of your Tweet at www.clicktotweet.com

and click “Generate Link!”

copy this

The text of your Tweet disappears. Copy the generated URL in the shaded text box.

paste here

Open bit.ly, paste the Click To Tweet URL, and click on “Shorten”.

click here

The generated bit.ly is saved.Click on Info Page +

Here’s your QR code and some analytics. Click on the QR code to open it in a new window

where you can snip it and save it as an image..

Sign into Twitter

Launch scanner

Scan the code Give ‘em

a shout!

Inform guests at your event to sign into Twitter before they scan to Tweet.

Scan and Tweet away!