qd international blue ocean strategy - swenson advisors · challenges in the blue ocean • the...

A WORLDWIDE DISTRIBUTION CHANNEL FOR SCIENTIFIC INSTRUMENTATION IN RESEARCH AND INDUSTRY

BLUE OCEAN STRATEGY – VALUE

INNOVATION

BLUE OCEAN STRATEGY – VALUE INNOVATION

Place equal emphasis on customer

value and market innovation

Create a new market space with no

direct competitors

Value

Innovation

Eliminate or

Reduce

Create and

increase

Cost

Buyer Value

• A GLOBAL DEVELOPER, MANUFACTURER AND DISTRIBUTOR OF

SCIENTIFIC AND INDUSTRIAL INSTRUMENTATION

• FOUNDED IN 1982 WITH OVER 400 EMPLOYEES GLOBALLY

• PRODUCT PLATFORM DEVELOPED INTERNALLY

• USES CHANNEL INNOVATION TO DISTRIBUTE PRODUCTS MADE

BY OTHERS

• CREATES A COMPLETE LAB FOR SCIENTISTS

WHAT IS QUANTUM DESIGN’S BLUE OCEAN?

WHAT DO PROFESSORS WANT TO DO?

• TEACH – GAIN TENURE AT A WELL KNOWN

RESEARCH INSTITUTE

• OBTAIN FUNDING FOR RESEARCH

• PUBLISH IMPORTANT RESULTS QUICKLY

• BUILD GLOBAL VISIBILITY FOR THEMSELVES AND

THE INSTITUTE

WHAT DO PROFESSORS NOT WANT TO DO?

• DEVOTE A LONG TIME TO SETTING UP THEIR LAB

• OCCUPY TIME DEFENDING THEIR DATA

• BE AT A LOSS FOR COLABORATIVE PARTNERS

BLUE OCEAN STRATEGY – VALUE INNOVATION

● Places equal emphasis on customer value and market innovation

● Create a new market space with no direct competitors

VALUE INNOVATION AND QUANTUM DESIGN COMPANY VALUES

INNOVATION IS GOOD ONLY IF IT IS USEFUL

• THE COMPANY CULTURE HAS TO SUPPORT THIS CONCEPT

• QUANTUM DESIGN PRODUCTS COMBINE VALUE AND INNOVATION

COMPANY VALUES:

• FOR ANY PROPOSAL ANSWER FOUR QUESTIONS:

• IS IT GOOD FOR OUR CUSTOMERS?

• IS IT GOOD FOR OUR EMPLOYEES?

• IS IT GOOD FOR OUR FINANCIAL STRENGTH?

• IS IT GOOD FOR OUR FUTURE?

• IF THE ANSWERS ARE ALL YES AND IT IS NOT AN OTHERWISE FOOLISH IDEA THEN JUST DO IT. DON’T MANAGE IT TO

DEATH.

DESIGN A COMPLETE LABORATORY THAT HELPS

TO FURTHER SCIENCE AND CAREERS

PROVIDE THE REFERENCE STANDARD FOR

MAGNETIC AND PHYSICAL PROPERTY

MEASUREMENT

FOSTER A NETWORK OF RESOURCES FOR

STUDENTS AND EDUCATORS ENABLING THEM

TO DISCOVER, SHARE AND FUND

LEADING-EDGE MATERIALS RESEARCH

EXPERIMENTS

CUSTOMERS

COST SAVINGS – ELIMINATE & REDUCE COMPETING FACTORS

• INDUSTRY CHALLENGE – BALLOONING HELIUM COSTS

• SOLVE PROBLEMS ACROSS THE INDUSTRY SUPPLY CHAIN

VALUE INNOVATION

Value

Innovation

Cost

Buyer Value

Eliminate or

Reduce

Create and

increase

BALANCE TOP LINE AND BOTTOM LINE INNOVATION

CHALLENGES IN THE BLUE OCEAN

• THE COMPETITION IS NEVER IRRELEVANT – STAY AHEAD OF THE IMITATORS

• NEW STRATEGY NEEDS TO EMERGE EVERY FEW YEARS

• GLOBAL BUSINESS

• CREATE AN UNFAIR ADVANTAGE – BECOME UNIQUE AND RESPECTED USING YOUR BRAND