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p rou-Nature. Innovated.
Confidential
Friday, April 23, 2010
Confidential
Friday, April 23, 2010
twater®
The New Benchmark in Fitness Hydration
Confidential
Friday, April 23, 2010
A Scientific Breakthrough in Cellular Hydration
®health Rx
Confidential
Friday, April 23, 2010
What Makes Pūro Different?
Confidential
Friday, April 23, 2010
What Makes Pūro Different?
Confidential
Friday, April 23, 2010
What Makes Pūro Different?
Confidential
6xMinimum DailyRequirement
Friday, April 23, 2010
What Makes Pūro Different?
Confidential
Friday, April 23, 2010
Niche Market Objectives
Confidential
Friday, April 23, 2010
Functional Beverage MarketNiche Market Objectives
Confidential
Friday, April 23, 2010
Marketing Strategy
Confidential
Friday, April 23, 2010
Marketing Strategy Visually captivate
Confidential
Friday, April 23, 2010
Marketing Strategy
Unique Proposition
Confidential
Friday, April 23, 2010
Marketing Strategy
Unique Proposition
Confidential
Friday, April 23, 2010
Marketing Strategy
Unique Proposition
Confidential
Friday, April 23, 2010
Marketing Strategy EndorsementsCurrent
Confidential
Friday, April 23, 2010
Marketing Strategy EndorsementsCurrent
Alpine Ascents has been named The Best Mountain Guide Service -National Geographic Adventure Magazine. 2009-
Confidential
Friday, April 23, 2010
Marketing Strategy EndorsementsCurrent
Confidential
Friday, April 23, 2010
Marketing Strategy
Buzz marketing
Confidential
Friday, April 23, 2010
Marketing Strategy
Buzz marketing
Confidential
Friday, April 23, 2010
Confidential
Friday, April 23, 2010
Distribution Strategy
• Small niche retailers
Confidential
Friday, April 23, 2010
Distribution Strategy
• Target national “chains”
• Small niche retailers
Confidential
Friday, April 23, 2010
Sales Leads
Confidential
Friday, April 23, 2010
Sales Leads
Confidential
Friday, April 23, 2010
Deals On Deck
Confidential
Friday, April 23, 2010
Deals On Deck
Confidential
Friday, April 23, 2010
Business Feedback
“This company is poised for explosive growth. Feels very
familiar, I like it. Let me know how I can be involved.”
- Pierre Haren (Strategic Founder / Advisor)
“Love the new water concept. When can I get some?” (“do you have it for pets?”)
- Bruce Sharp (General Manager C-A-L Ranch)
“The unique function of this product alone is enough to
capture market share. The exceptional branding is just an
added bonus.”
- M. Rasmussen (CEO, Thrive L.I.)
Confidential
Friday, April 23, 2010
Current Objectives
• Finalize product development (design, manufacturing, Etagz)
Confidential
Friday, April 23, 2010
Current Objectives
• Finalize product development (design, manufacturing, Etagz)
• Fulfill initial product orders to “deals on deck” retailers
Confidential
Friday, April 23, 2010
6 - Month Objectives
• 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick)
Confidential
Friday, April 23, 2010
6 - Month Objectives
• 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick)
• Advertising and PR through major outlets (Multimedia)
Confidential
Friday, April 23, 2010
6 - Month Objectives
• 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick)
• Advertising and PR through major outlets (Multimedia)
• Additional strategic partner signed (Nike, Golds Gym, Pepsi Co.)
Confidential
Friday, April 23, 2010
6 - Month Objectives
• 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick)
• Advertising and PR through major outlets (Multimedia)
• Additional strategic partner signed (Nike, Golds Gym, Pepsi Co.)
• 1 high profile endorsement signed (Celebrity / Athlete)
Confidential
Friday, April 23, 2010
6 - Month Objectives
• Expand to different markets (Pet, Food Storage, Equestrian)
• 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick)
• Advertising and PR through major outlets (Multimedia)
• Additional strategic partner signed (Nike, Golds Gym, Pepsi Co.)
• 1 high profile endorsement signed (Celebrity / Athlete)
Confidential
Friday, April 23, 2010
12 - Month Objectives
Confidential
Friday, April 23, 2010
12 - Month Objectives
• 12 Major retail outlets signed and producing revenue (CVS, 24hr Fitness, Sinclair)
Confidential
Friday, April 23, 2010
12 - Month Objectives
• 12 Major retail outlets signed and producing revenue (CVS, 24hr Fitness, Sinclair)
• 1 Major distribution partner signed (Pepsi Co., Associated Foods)
Confidential
Friday, April 23, 2010
12 - Month Objectives
• Acquisition due diligence underway
• 12 Major retail outlets signed and producing revenue (CVS, 24hr Fitness, Sinclair)
• 1 Major distribution partner signed (Pepsi Co., Associated Foods)
Confidential
Friday, April 23, 2010
thank you-
Confidential
Friday, April 23, 2010
Nature. Innovated.u-p ro
Confidential
Friday, April 23, 2010
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