pump up the volume! strategies to increase your sales
Post on 02-Jul-2015
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Pump Up the Volume
Strategies to Increase Your Sales
10/21/2014 2
• Discount
Opportunities
• Benefits of
Membership
• Expanding Your
Reach
Overview
Just the Facts
Revenue increases at a much higher rate with Loyalty!
Chance that a 1st
time customer will become a regular
30%Chance of a new customer becoming a regular if they buy 3 times quickly
67%
Non-Loyalty customers that will return 3 times
4%
10/21/2014 4
• Discounts are a
great way to bring
people back!
• Have event nights?
• Special prices?
• Ladies night?
Discounts
10/21/2014 5
• Discounts are
opportunities to
spotlight menu
items.
Discounts
Benefits of MembershipMemberships build reoccurring
revenue!
10/21/2014 7
• How do you fill
your seats?
• Why not offer them
special incentives?
Memberships
10/21/2014 8
• Ensure Success!
• Plans should not
be an after thought.
• Plans need to have
goals.
• Plans need to be
monitored.
Memberships
10/21/2014 9
• Engage customers
using media
vehicles.
Expanding
10/21/2014 10
• Online Ordering
reduces barriers.
• Online Ordering
creates
convenience.
Expanding
10/21/2014 11
• 50% of consumers
surveyed had
turned away from a
restaurant due to
long lines in the
past.
Expanding
Bean Counting 101
Revenue increases at a much higher rate with Loyalty!
Chance that a 1st
time customer will become a regular
30%Chance of a new customer becoming a regular if they buy 3 times quickly
67%
Non-Loyalty customers that will return 3 times
4%
10/21/2014 13
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