publicpharma - presentation for westartup members night 02

yet another online pharmacy?

Evarest Schoofsschoofs@evarest.be

Large market (Belgium: €5,5 billion)Underserved niche

Many but small, very local, competitorsBenefits of size

Pharmacy bond is powerfulBad reputation (eg. dokteronline.com, fake products, …)

Fuzzy and complicated Belgian legislation

3 pharmacies

But…

Good brandTiny cost

base

MissingBusiness

Marketing Technical

We’ve got a real pharmacy

We wanna supersize it!

Online shop

Online shop v2.0

25000 products – 250 brands – 450 categories

What did we do?

We found customers And we knowand we have what they’re looking for

What do we need to continue?

Leverage customer knowledgeFind new customers

UpscaleExpand

Future

Business

Marketing

Technical

Deals with partners & suppliersCustomer management

Shout out our existanceFairs, magazine

Content management

Future

Business

Marketing

Technical

Design & User InterfaceiPhone app

Forum

Online Health Platform

Who am I looking for?

• Enthousiastic co-founder who can will focus on a specific part of the business

• Students who can help me with specific tasks:– Content management– Design– Marketing tasks

• Partner(s) who have resources and/or network that can help Public Pharma

• Investors interested in investing in a later stage.

BACKUP

3 pharmaciesLarge stockSupplier agreementDelivery service

But…

Good brand nameQuite good SEOAffiliate management25k+ products, 250+ brands

Online shop Technical Know-How Tiny cost base

MissingBusiness

Marketing Technical

We’ve got a real pharmacy

What did we do

Customer

discover

Customer

validation

Customer

creation

Scaling

Finding out if there is a user base for this market: Yes – Customers are searching for these products Yes – There are competitors that do business Yes – We do have sales

What did we do

Customer

discover

Customer

validation

Customer

creation

Scaling

Finding out who our customers are Wide range of potential customers Looking for special products Ease of delivery at home Promotion hunters Looking for information

What’s to do?

Customer

discover

Customer

validation

Customer

creation

Scaling

Leveraging customer knowledge & attract new: Increase conversion rate Improve traffic Find new customers (B2C, B2B)

What’s to do?

Customer

discover

Customer

validation

Customer

creation

Scaling

Upscale company Find new geographical customer bases Translation & support Improve business Partnerships

Things to do

Business

Marketing

Technical

Arrange deals with • Local health care

professionals• Fitness centers, kine,

massage• Companies• Suppliers• …Get product descriptionsCustomer management

Things to doSEO, SEO, SEO: trafficAffiliate managementProduct promotions & marketingBranded affiliate websitesOnline shop/business/… fairsMagazineIncrease conversion rateContent management…

Business

Marketing

Technical

Things to doDesign & layoutBrowser supportSpecialised pages around themesForumiPhone appArticle pages… Busine

ss

Marketing

Technical

Things to doBecome:• Online health platform• Content provider for

affiliate websites• European delivery of

products• A real virtual pharmacy Busine

ss

Marketing

Technical