prsa northeast conference 2011
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2011 PRSA Northeast District Conference
September 28, 2011 - Rochester, NY
The Spin Doctors: PR Best Practices for
Social Media
Rinse
the doctors
Nicole RavlinPartner, PMG Public Relations
Michael McDougall, APRManaging Partner, McDougall Travers Collins
M.D. … just kidding ;)
the procedure
Four examples of companies doing it right
Rapid fire: Five things you should be learning/doing NOW
Q&A
#PRSpinDR#PRSAned11
Recruitment Social Gaming
Customer-Driven NPD
Geolocation
Geolocation tools now have robust backend analytics.
Infographics
Just from the SocialGrocery blog:
Five things you need to consider NOW.
Use insights to bolster your results
Tap social media to pitch journalists
Meld influence and outreach data to hyper-target influencers
Broadcast Online (Twitter chats, LiveStreams, etc.)
Q & A
Contact Us
• Mike McDougall, APR | McDougall Travers Collins
@mikemcdoug www.McDougallTC.com
• Nicole Ravlin | PMG Public Relations@pmgnicole www.PeopleMakingGood.com
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